The hair care products market in Romania is likely to register a CAGR of over 7.7% with an incremental growth of USD 214.5 million during the forecast period 2024-2029. Rising disposable incomes and a growing middle class are significant economic drivers. With more spending power, Romania consumers are willing to allocate a larger portion of their budget to high-quality hair care products. This economic shift is facilitating the expansion of the market, with both established brands and new entrants introducing innovative and premium offerings to meet the evolving needs of discerning customers.
The prevalence of hair loss and scalp disorders is another critical factor propelling market growth. Genetic predisposition, lifestyle factors, and environmental stressors contribute to a high incidence of hair loss among both men and women in the Romania. This has led to a burgeoning demand for targeted treatments and preventative solutions, including anti-hair loss shampoos, serums, and supplements. Similarly, the increasing awareness of scalp health is driving the market for products that address issues such as dandruff, dryness, and sensitivity.
This report presents a detailed overview of the Romania hair care products industry, incluindo dados importantes sobre o tamanho do mercado histórico, taxas de crescimento, e tendências futuras. Oferece uma análise aprofundada de diferentes segmentos de mercado, prestando muita atenção a fatores como o produto, pricing, packaging material, and distribution channel. This detailed analysis supports the identification of growth opportunities within the hair care products industry.
Segmentação de mercado
The hair care products market in Romania is structured as follows:
Produto: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, outros
Pricing: massa, Premium
Packaging material: embalagem flexível, vidro, metal, rigid plastics, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, Descontos, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, outros
The Romania hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Romania is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, e outros. On the basis of pricing, the hair care products market in Romania has been segmented into mass, e premium. By packaging material, the hair care products market in Romania has been segmented into flexible packaging, vidro, metal, rigid plastics, e outros. Based upon distribution channel, the hair care products market in Romania is also categorized into convenience stores, supermercados e hipermercados, Descontos, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, e outros.
Cenário competitivo
The Romania hair care products market is highly competitive. The key players in the hair care products market include L’Oreal S.A., O Procter & Gamble Company (P&G), Henkel AG & Co. KGAA, Papillon Laboratoires Cosmetiques S.R.L., Unilever plc, BEIERSDORF AG, Gruppo Sodalis Srl, Wella AG, Kallos Cosmetics Kft., Farmec S.A., Natureza & Co, Yves Rocher SA, Pierre Fabre S.A., Oriflame Cosmetics S.A., Aroma AD, Amway Corporation.
This report provides a thorough assessment of the Romania hair care products market, examining the performance of leading players from 2019 para 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the Romania hair care products market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Romania hair care products market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Romania hair care products market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Índice
ÍNDICE
Key findings
Report scope
Research methodology
Market overviewRomania hair care products market – product analysis
Romania hair care products market – pricing analysis
Romania hair care products market – packaging material analysis
Romania hair care products market – distribution channel analysis
Key players and market share
– L'Oreal S.A..
– O Procter & Gamble Company (P&G)
– Henkel AG & Co. KGAA
– Papillon Laboratoires Cosmetiques S.R.L.
– Unilever plc
…
Macroeconomic data and forecast
Isenção de responsabilidade
Figuras e mesas
Table Romania hair care products market 2019-2029
Chart Romania hair care products market, net growth, 2019-2029
Chart Romania hair care products market, taxas de crescimento, 2019-2029
Table Romania hair care products market by product, 2019-2029
Chart Romania hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Romania hair care products market by product, 2019-2029
Table Romania hair care products market by pricing, 2019-2029
Chart Romania hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Romania hair care products market by pricing, 2019-2029
Table Romania hair care products market by packaging material, 2019-2029
Chart Romania hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Romania hair care products market by packaging material, 2019-2029
Table Romania hair care products market by distribution channel, 2019-2029
Chart Romania hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Romania hair care products market by distribution channel, 2019-2029
Table Romania hair care products market share (%), by companies, 2019-2023
Chart Romania hair care products market, by companies, 2023
Table Romania hair care products market share (%), by brands, 2019-2023
Chart Romania hair care products market, by brands, 2023
Table Romania – population (millions) and forecast
Table Romania – consumer price index (CPI) and forecast
Table Romania – gross domestic product and forecast
Table Romania hair care products market: spend as a proportion of GDP (%)
Table Romania hair care products market: consumption per capita (population)