Incremental growth of USD 58.5 million is anticipated in the Portugal hair care products market, which will expand at a CAGR of approximately 2.7% over the forecast period spanning 2025 para 2030. The increasing awareness and focus on personal wellness and self-care among Portugal consumers are boosting the market. As people become more health-conscious, there is a higher demand for premium hair care products that promote scalp health and overall hair vitality. The influence of Scandinavian beauty principles, which emphasize simplicity, natural beauty, and high-quality ingredients, is also playing a significant role in shaping consumer preferences and driving market growth.
Additionally, the digitalization and expansion of e-commerce are transforming the hair care products market in Portugal. Online platforms provide consumers with easy access to a wide range of products, including niche and international brands. This accessibility, coupled with personalized marketing and the convenience of home delivery, is significantly enhancing consumer purchasing behavior and driving sales in the hair care segment.
This report presents a detailed analysis of the Portugal hair care products market, oferecendo seis anos de dados históricos de tamanho de mercado e tendências de crescimento, bem como estimativas prospectivas através 2030. Ele explora a dinâmica específica da categoria e das subcategorias, with a sharp focus on developments across product, pricing, packaging material and distribution channel.
Segmentação de Mercado
The Portugal hair care products market is structured as follows:
Produto: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, outros
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, outros
Canal de distribuição: lojas de conveniência, supermarkets and hypermarkets, descontos, pequenas mercearias, health and beauty stores, venda direta, comércio eletrônico, hair salons, outros
The Portugal hair care products market is segmented by product, pricing, packaging material and distribution channel. By product, it includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, e outros. Pricing segments are divided into mass, and premium. Packaging material segments consist of flexible packaging, glass, metal, rigid plastics, e outros. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, descontos, pequenas mercearias, health and beauty stores, venda direta, comércio eletrônico, hair salons, e outros.
Cenário Competitivo
Prominent players in the hair care products market include L’Oreal S.A., O Procter & Empresa de jogos de azar (P&G), Unilever PLC, Henkel AG & Co.. KGaA, Pierre Fabre S.A., Melhorar a EP, Beiersdorf AG, STADA Arzneimittel AG, Kenvue Inc., Grupo Boticario, Laboratorio Edol Produtos Farmaceuticos S.A., Natureza & Co., Yves Rocher sa, Rituals Cosmetics Enterprise B.V. and Oriflame Cosmetics S.A.
The report provides a detailed assessment of prominent companies within the hair care products market, acompanhando seu desempenho de 2020 para 2024. Insights revelam flutuações na participação de mercado, destacando líderes veteranos e jogadores emergentes.
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Gain in-depth analysis and forecasts for the key segments of the Portugal hair care products market: product, pricing, packaging material and distribution channel.
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Índice
ÍNDICE
Principais conclusões
Segmentação de Mercado
Visão geral do mercado
Portugal Hair Care Products Market – Product Analysis
Portugal Hair Care Products Market – Pricing Analysis
Portugal Hair Care Products Market – Packaging Material Analysis
Portugal Hair Care Products Market – Análise do Canal de Distribuição
Análise de ações da empresa
L'Oréal S.A..
O Procter & Empresa de jogos de azar (P&G)
Unilever PLC
Henkel AG & Co.. KGaA
Pierre Fabre S.A.
Melhorar a EP
Beiersdorf AG
STADA Arzneimittel AG
Kenvue Inc..
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Portugal Hair Care Products Market 2020-2030
Chart Portugal Hair Care Products Market, Crescimento Líquido, 2020-2030
Chart Portugal Hair Care Products Market, Taxas de crescimento, 2020-2030
Table Portugal Hair Care Products Market by Product, 2020-2030
Chart Portugal Hair Care Products Market by Product, Histórico e previsão CAGR, 2020-2030
Chart Portugal Hair Care Products Market by Product, 2020-2030
Table Portugal Hair Care Products Market by Pricing, 2020-2030
Chart Portugal Hair Care Products Market by Pricing, Histórico e previsão CAGR, 2020-2030
Chart Portugal Hair Care Products Market by Pricing, 2020-2030
Table Portugal Hair Care Products Market by Packaging Material, 2020-2030
Chart Portugal Hair Care Products Market by Packaging Material, Histórico e previsão CAGR, 2020-2030
Chart Portugal Hair Care Products Market by Packaging Material, 2020-2030
Table Portugal Hair Care Products Market by Distribution Channel, 2020-2030
Chart Portugal Hair Care Products Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Portugal Hair Care Products Market by Distribution Channel, 2020-2030
Table Portugal Hair Care Products Market Share (%), por empresas, 2020-2024
Chart Portugal Hair Care Products Market, por empresas, 2024
Table Portugal Hair Care Products Market Share (%), por marcas, 2020-2024
Chart Portugal Hair Care Products Market, por marcas, 2024
Table Portugal – População (Milhões) e Previsão
Table Portugal – Índice de Preços ao Consumidor (IPC) e Previsão
Table Portugal – Produto Interno Bruto e Previsão
Table Portugal Hair Care Products Market: Gaste como proporção do PIB (%)
Table Portugal Hair Care Products Market: Consumo per capita (População)
Empresas mencionadas
L'Oréal S.A..
O Procter & Empresa de jogos de azar (P&G)
Unilever PLC
Henkel AG & Co.. KGaA
Pierre Fabre S.A.
Melhorar a EP
Beiersdorf AG
STADA Arzneimittel AG
Kenvue Inc..
Grupo Boticario
Laboratorio Edol, Produtos Farmaceuticos, S.A..
Natureza & Co.
Yves Rocher sa
Rituals Cosmetics Enterprise B.V.
Oriflame Cosmetics S.A.