According to the latest data, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 million with a CAGR of 15.5% by the end of 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, Apresentando dados cruciais sobre o tamanho do mercado histórico, padrões de crescimento, e projeções futuras. Ele fornece uma quebra completa dos segmentos de mercado e sub-segmentos, with a focus on key variables such as product, pricing, packaging material, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
Segmentação de mercado
The hair care products market in Nigeria is classified into the following segments:
Produto: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, outros
Pricing: massa, Premium
Packaging material: embalagem flexível, vidro, metal, rigid plastics, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, outros
The Nigeria hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Nigeria is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, e outros. On the basis of pricing, the hair care products market in Nigeria has been segmented into mass, e premium. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, vidro, metal, rigid plastics, e outros. Based upon distribution channel, the hair care products market in Nigeria is also categorized into convenience stores, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, e outros.
Cenário competitivo
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., L’Oreal S.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, Revlon Inc., Zenon Laboratories and Chemical Industries Limited, O Procter & Gamble Company (P&G), Companhia Colgate-Palmolive, Unilever plc, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. Ltd., Oriflame Cosmetics S.A., Kenvue Inc., Henkel AG & Co. KGAA, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.
The report presents a detailed analysis of the Nigeria hair care products market, focusing on the performance of major companies between 2019 e 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Nigeria hair care products market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Índice
ÍNDICE
Key findings
Report scope
Research methodology
Market overviewNigeria hair care products market – product analysis
Nigeria hair care products market – pricing analysis
Nigeria hair care products market – packaging material analysis
Nigeria hair care products market – distribution channel analysis
Key players and market share
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– L'Oreal S.A..
– SoulMate Industries Limited
– Godrej Group
…
Macroeconomic data and forecast
Isenção de responsabilidade
Figuras e mesas
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, net growth, 2019-2029
Chart Nigeria hair care products market, taxas de crescimento, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), by companies, 2019-2023
Chart Nigeria hair care products market, by companies, 2023
Table Nigeria hair care products market share (%), by brands, 2019-2023
Chart Nigeria hair care products market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria hair care products market: spend as a proportion of GDP (%)
Table Nigeria hair care products market: consumption per capita (population)