The hair care products in New Zealand market size is projected to grow by USD 46.7 million from 2024 para 2029, registering a CAGR of 3.5 percent, according to the latest market data. The increasing awareness and focus on personal wellness and self-care among New Zealand consumers are boosting the market. As people become more health-conscious, there is a higher demand for premium hair care products that promote scalp health and overall hair vitality. The influence of Scandinavian beauty principles, which emphasize simplicity, natural beauty, and high-quality ingredients, is also playing a significant role in shaping consumer preferences and driving market growth.
Adicionalmente, the digitalization and expansion of e-commerce are transforming the hair care products market in New Zealand. Online platforms provide consumers with easy access to a wide range of products, including niche and international brands. This accessibility, coupled with personalized marketing and the convenience of home delivery, is significantly enhancing consumer purchasing behavior and driving sales in the hair care segment.
This report provides a thorough assessment of the New Zealand hair care products industry, Apresentando os principais dados de mercado, incluindo desempenho histórico, tendências de crescimento, e perspectivas futuras. Ele investiga vários segmentos de mercado e sub-segmentos, with a focus on important factors like product, pricing, packaging material, and distribution channel. Através desta avaliação detalhada, the report helps uncover the growth potential of the hair care products industry.
Segmentação de mercado
The hair care products market in New Zealand is categorized into the following segments:
Produto: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, outros
Pricing: mass, premium
Packaging material: embalagem flexível, vidro, metal, rigid plastics, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, outros
The New Zealand hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Por produto, the hair care products market in New Zealand has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, e outros. Based upon pricing, the hair care products market in New Zealand is categorized into mass, and premium. On the basis of packaging material, the hair care products market in New Zealand has been segmented into flexible packaging, vidro, metal, rigid plastics, e outros. By distribution channel, the hair care products market in New Zealand has been segmented into convenience stores, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, e outros.
Cenário competitivo
The New Zealand hair care products market is highly competitive. The hair care products market is dominated by key players, which are Unilever PLC, L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Wella AG, Colgate-Palmolive Company, Mix Limited, Kenvue Inc., ecostore Company Limited, PZ Cussons Plc, Church & Dwight Co. Inc., Earthwise Group Limited, Combe Incorporated, The Estee Lauder Companies Inc., Natura & Co, BWX Ltd.
This report provides a comprehensive analysis of the key players in the New Zealand hair care products market, along with their performance from 2019 para 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the New Zealand hair care products market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the New Zealand hair care products market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the New Zealand hair care products market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Índice
ÍNDICE
Key findings
Report scope
Research methodology
Market overviewNew Zealand hair care products market – product analysis
New Zealand hair care products market – pricing analysis
New Zealand hair care products market – packaging material analysis
New Zealand hair care products market – distribution channel analysis
Key players and market share
– Unilever plc
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Henkel AG & Co. KGaA
– Wella AG
…
Macroeconomic data and forecast
Isenção de responsabilidade
Figuras e mesas
Table New Zealand hair care products market 2019-2029
Chart New Zealand hair care products market, net growth, 2019-2029
Chart New Zealand hair care products market, taxas de crescimento, 2019-2029
Table New Zealand hair care products market by product, 2019-2029
Chart New Zealand hair care products market by product, CAGR historic and forecast, 2019-2029
Chart New Zealand hair care products market by product, 2019-2029
Table New Zealand hair care products market by pricing, 2019-2029
Chart New Zealand hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart New Zealand hair care products market by pricing, 2019-2029
Table New Zealand hair care products market by packaging material, 2019-2029
Chart New Zealand hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart New Zealand hair care products market by packaging material, 2019-2029
Table New Zealand hair care products market by distribution channel, 2019-2029
Chart New Zealand hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart New Zealand hair care products market by distribution channel, 2019-2029
Table New Zealand hair care products market share (%), by companies, 2019-2023
Chart New Zealand hair care products market, by companies, 2023
Table New Zealand hair care products market share (%), by brands, 2019-2023
Chart New Zealand hair care products market, by brands, 2023
Table New Zealand – population (millions) and forecast
Table New Zealand – consumer price index (CPI) and forecast
Table New Zealand – gross domestic product and forecast
Table New Zealand hair care products market: spend as a proportion of GDP (%)
Table New Zealand hair care products market: consumption per capita (population)