According to the latest estimates, the hair care products in Australia market size is expected to increase from USD 1,602 milhão em 2023 para USD 2,063 milhão por 2029, garnering a CAGR of 4.3% over the evaluated period. Beauty influencers and online communities play a pivotal role in shaping consumer preferences and driving awareness about new products and trends. This digital influence is accelerating the adoption of premium and niche hair care products, as consumers seek to emulate the looks and routines endorsed by their favorite influencers.
Moreover, the expansion of e-commerce platforms is revolutionizing the hair care market by providing consumers with unprecedented access to a wide array of products. Online shopping convenience, coupled with targeted marketing and personalized recommendations, is significantly boosting sales and fostering brand loyalty.
The report provides a comprehensive analysis of the Australia hair care products industry, presenting detailed market data including historical market size, taxas de crescimento, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, pricing, packaging material, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the hair care products sector.
Segmentação de mercado
The segmentation of the hair care products market in Australia is outlined below:
Produto: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, outros
Pricing: mass, premium
Packaging material: embalagem flexível, vidro, metal, rigid plastics, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, Descontos, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, outros
The Australia hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. On the basis of product, the hair care products market in Australia has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, e outros. By pricing, the hair care products market in Australia has been segmented into mass, and premium. Based on packaging material, the hair care products market in Australia is categorized into flexible packaging, vidro, metal, rigid plastics, e outros. On the basis of distribution channel, the hair care products market in Australia has been segmented into convenience stores, supermercados e hipermercados, Descontos, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, hair salons, e outros.
Cenário competitivo
The Australia hair care products market is highly competitive. Top players covered in Australia Hair Care Products Market Study are L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Unilever plc, Kenvue Inc., Church & Dwight Co. Inc., Nature’s Organics Pty. Ltd., Wella AG, Revlon Inc., Kao Corporation, Colgate-Palmolive Company, McPherson’s Limited, BWX Ltd., The Estee Lauder Companies Inc., Pierre Fabre S.A., Combe Incorporated, Sanofi S.A., ZURU EDGE Limited, Galderma S.A., Natura & Co.
The report offers a comprehensive review of the Australia hair care products market, focusing on key players’ performance over the 2019-2023 período. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the Australia hair care products market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Australia hair care products market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Australia hair care products market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Índice
ÍNDICE
Key findings
Report scope
Research methodology
Market overviewAustralia hair care products market – product analysis
Australia hair care products market – pricing analysis
Australia hair care products market – packaging material analysis
Australia hair care products market – distribution channel analysis
Key players and market share
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Henkel AG & Co. KGaA
– Unilever plc
– Kenvue Inc.
…
Macroeconomic data and forecast
Isenção de responsabilidade
Figuras e mesas
Table Australia hair care products market 2019-2029
Chart Australia hair care products market, net growth, 2019-2029
Chart Australia hair care products market, taxas de crescimento, 2019-2029
Table Australia hair care products market by product, 2019-2029
Chart Australia hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by product, 2019-2029
Table Australia hair care products market by pricing, 2019-2029
Chart Australia hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by pricing, 2019-2029
Table Australia hair care products market by packaging material, 2019-2029
Chart Australia hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by packaging material, 2019-2029
Table Australia hair care products market by distribution channel, 2019-2029
Chart Australia hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by distribution channel, 2019-2029
Table Australia hair care products market share (%), by companies, 2019-2023
Chart Australia hair care products market, by companies, 2023
Table Australia hair care products market share (%), by brands, 2019-2023
Chart Australia hair care products market, by brands, 2023
Table Australia – population (millions) and forecast
Table Australia – consumer price index (CPI) and forecast
Table Australia – gross domestic product and forecast
Table Australia hair care products market: spend as a proportion of GDP (%)
Table Australia hair care products market: consumption per capita (population)