Visão geral do mercado

The wearable and body-worn cameras market is segmented based on the revenue generated by devices used by various end users worldwide, including local police, special law enforcement agencies, sports and adventure enthusiasts, and other end users. The analysis relies on insights obtained from both secondary research and primary sources. The market assessment encompasses key factors influencing its growth, including drivers and restraints.

During the forecast period, the wearable and body-worn cameras market is projected to achieve a Compound Annual Growth Rate (CAGR) of 15.96%. This growth is driven by the increasing adoption of wearable technology, particularly in niche segments such as head-mounted displays and body-worn cameras. While still in its early stages, wearable technology holds promising long-term potential. Factors such as evolving customer lifestyles, a growing focus on fitness, and the demand for advanced technologies in healthcare and safety applications are anticipated to significantly shape market developments.

For instance, in November 2021, Hytera released the VM750D, a body-worn camera designed to capture, store, and upload field-recorded evidence such as images, videos, and audio. Key features of this camera include a 160° Diagonal Field of View, Intelligent Scene Detection, NFC-enabled ID Switchover, Global Positioning, Rapid Indoor and Outdoor Positioning, among others.

According to the Rand Corporation, assault rates against police officers are 15% higher when they wear cameras, as officers feel more confident about reporting assaults once captured on video. Consequently, body-worn cameras (BWVs) have been proposed as a means to reduce police use of force and assaults against officers. The Electronic Frontier Foundation reports that out of 68 major city police departments in the United States, 43 have implemented body-worn camera programs with public policies, e 24 make the camera footage readily available on their department websites. Additionally, the use of body-worn cameras extends to military forces for training purposes and special law enforcement agencies.

Furthermore, the global supply chains have been disrupted by the COVID-19 pandemic, affecting various sectors, including hardware, electronic manufacturing services providers, and semiconductor enterprises. Governments worldwide have sought alternative methods to recover from the aftermath of the pandemic.

Segmentação de mercado

The market is segmented based on various factors, including end user and region.

Segmentation by End User
Local Police
Special Law Enforcement Agencies
Sports and Adventure
Other End Users

Segmentation by Region
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa

The special law enforcement agencies segment accounted for the largest share, 34.79%, of the market in 2021, as determined by end users. It is projected that the sports and adventure segment will experience the highest compound annual growth rate (CAGR) of 17.41% during the forecast period from 2022 to 2027. Wearable cameras are increasingly popular in various sports and adventure applications. They are used by goalies, referees, catchers, umpires, skiers, skydivers, surfers, riders, and others to record and share their sporting and adventurous moments. The growing popularity of these cameras, coupled with people’s interest in sports and adventurous activities, will drive the growth of this segment.

The growth of wearable cameras in the sports and adventure segment is further fueled by the increasing use of connected wearables, the rise in extreme sports events and music festivals, the trend of sharing content on social networking websites, and the thriving consumer electronics industry.

According to Cisco Systems, the number of connected wearable devices worldwide has doubled in three years, from 593 million in 2018 to 929 million in 2021, and it is expected to exceed one billion by 2022.

Wearable cameras are also being used more frequently by broadcasting studios to live stream sports events from multiple player viewpoints on the field. This enhances viewer experience, as the images and videos captured from different perspectives are highly appreciated.

Além disso, several law enforcement agencies have announced plans to equip their officers with body-worn video cameras. For example, the Lorain County Sheriff’s Office in the United States is investing over USD 300 thousand to provide 75 deputies with these cameras. Similarly, the Saint John police force in Atlantic Canada is also equipping its officers with body-worn cameras. The adoption of these cameras aims to provide additional evidence in court, increase transparency with the public, and improve officer safety.

Wearable cameras offer various advantages, including simple mechanics, robust design, wide field of view, portability, functionality to be worn on the body, and the ability to capture high-quality videos. Technological advancements such as GPS functions and Wi-Fi connectivity further contribute to the market’s growth by allowing users to track their position and speed.

In terms of geography, North America accounted for the largest share, 33.72%, of the market in 2021. The market for wearable and body-worn cameras in the United States has experienced rapid growth since federal funding programs for law enforcement body-worn cameras were introduced in 2014. Over half of medium to large police departments in the United States currently use or are testing body-worn cameras. Additionally, nearly one-third of the country’s state and local police departments have purchased these cameras for their officers, with this number expected to rise. The United States is a highly innovative market for wearable action cameras, as many companies developing this technology are based there.

The Asia-Pacific region is expected to register the highest CAGR of 17.72% during the forecast period. This region includes emerging economies such as India, China, Japão, Indonésia, Malásia, South Korea, Cingapura, and Thailand. Police departments in these countries are adopting body-worn camera (BWC) technology in their policing activities to enhance accountability, aid in analysis and evidence-gathering, and improve footage quality. BWC companies are providing built-in backup batteries that offer an additional 5 minutes of recording time to ensure operational continuity. For example, Hytera Communications, a Chinese provider of professional communications technology, recently launched the GC550 2K Mini Body Camera, which features an ergonomically designed built-in battery system to promote workplace transparency and worker safety. These product advancements are driving demand growth and increasing the adoption rate in the region.

Cenário competitivo

The market for wearable and body-worn cameras is characterized by intense competition, as numerous small and large players offer their products in both domestic and international markets. The market exhibits fragmentation, with significant players employing strategies such as product innovation and mergers and acquisitions to expand their market presence and maintain a competitive edge against rivals.

Key Companies Profiled in this report include Axon Enterprise Inc., Digital Ally Inc., Garmin Ltd., GoPro, Inc., Panasonic Corporation, Pinnacle Response Ltd., Sony Corporation, Transcend Information Inc., Xiaomi Corporation, Wolfcom Enterprises.

Recent Industry Developments

In July 2022, Motorola Solutions made an announcement regarding the integration of body-worn cameras and in-car video systems into CommandCentral Aware. This integration enables law enforcement agencies to access live-stream videos from multiple viewpoints and locate critical resources.

In May 2022, Axon, a provider of connected public safety technologies, formed a strategic partnership with Fūsus, the leading provider of real-time crime centers for public safety agencies in the United States. The purpose of this partnership is to enhance the capabilities of Axon Respond and the Fūsus Real Time Crime Center in the Cloud (RTC3) solution.

Key Questions Answered

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