The global RTD tea market is projected to expand from USD 87.1 bilhão em 2025 para USD 114.3 bilhão por 2030, implying a compound annual growth rate of 5.6%. While this headline trajectory signals continued expansion, the underlying growth logic reflects a clear transition from scale-driven expansion toward a longer-term phase of structural reconfiguration. Incremental value creation is increasingly decoupled from rapid consumer base expansion and instead anchored in health-oriented repositioning, portfolio upgrading and a redefinition of everyday consumption occasions.
Across regions, intensifying scrutiny of high-sugar soft drinks has prompted a systematic reassessment of beverage choices, allowing RTD tea to be repositioned as a “light-burden” daily drink that sits between plain water and function-led beverages. Low- and no-sugar formulations have moved from niche differentiation to baseline expectations, while traditional high-sugar variants continue to face structural pressure and act as a drag on overall volume growth in many mature markets. Como resultado, category performance is increasingly shaped by mix optimisation rather than by headline consumption growth.
Consumer expectations have also evolved materially. RTD tea is no longer evaluated solely on refreshment, but on a broader value set encompassing health credibility, flavour complexity and lifestyle compatibility. Functionalisation has emerged as a key lever for value uplift and frequency gains, with “light-function” propositions—such as digestive support, metabolic balance, mood regulation and gentle stimulation—expanding the category’s competitive set beyond carbonates and into closer adjacency with coffee, energy drinks and functional water. In parallel, flavour innovation is lowering trial barriers and broadening use cases, with fruit, botanical, roasted and region-specific tea bases enabling RTD tea to occupy more daily drinking moments, including as a mild alternative to coffee or a low-intensity option in non-alcoholic social settings.
On the supply and channel side, the market is undergoing a parallel rebalancing. Established players continue to provide scale and distribution stability, while newer and smaller brands inject innovation through sharper health narratives, functional segmentation and flavour differentiation. As market maturity increases, growth driven purely by price competition and promotion is losing effectiveness, elevating the importance of brand equity, product credibility and innovation cadence. Convenience channels remain foundational given the category’s immediate-consumption nature, but modern retail and e-commerce are playing an expanding role in planned purchasing and in incubating low-sugar, functional and premium offerings. Geral, the global RTD tea industry has converged on a common trajectory in which growth is increasingly generated through internal structural optimisation, value reallocation and upgraded consumption motivations, rather than through simple scale enlargement.
Atualizado em 2025, this report delivers a full view of the global RTD tea sector from 2020 para 2030, offering essential data for informed planning and market assessment.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Liters/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The global RTD tea market is categorized into the following segments:
Tipo de produto – por ex., Chá espumante pronto para consumo, ainda chá RTD
Tipo – por ex., chá RTD sem/com baixo teor de açúcar, chá RTD normal
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, pátios, lojas de mercadorias em geral, hipermercados, farmácias, pequenas mercearias, supermercados, vending, outros
Região – por ex., Ásia-Pacífico, Europa, América latina, Oriente Médio e África, América do Norte
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the global RTD tea sector, with data on top-performing brands and consolidation trends. Key market participants include: Acqua Minerale San Benedetto S.p.A., AO GALANZ bottlers, Asahi Group Holdings, Ltda., Chi Forest (Beijing) Food Technology Group Co., Ltda., Danone S.A., Dr Pepper Snapple Group, DyDo Group Holdings, Inc., Ferrero International S.A., Fujian Dali Group Co. Ltda., GT’s Living Foods LLC, Guangzhou Pharmaceutical Holding Ltd., Hangzhou Yangshengtang Co., Ltda., Hermann Pfanner Getranke GmbH, Hornell Brewing Co., Ichitan Group PCL, Ito En, Ltda., JDB Group, JG Summit Holdings, Inc., Kirin Holdings Co., Ltda., Milo’s Tea Company, Inc., Nestle S.A., Orang Tua Group, PT Wings Surya, PT. Sinar Sosro, Rauch Fruchtsaefte GmbH & Co OG, Red Diamond, Inc., Sapporo Holdings Limited, Shandong Keyang Beverage Co., Ltda., Suntory Holdings Limited, Tan Hiep Phat Beverage Group (THP), Thai Beverage Public Company Limited, A Companhia Coca-Cola, Ting Hsin International Group, TIRTA FRESINDO JAYA, PT, Turkey Hill Dairy (Peak Rock Capital LLC), Unilever PLC, Uni-President Enterprises Corporation, Vitalon Foods Co., Ltda., VITASOY International Holdings Limited, Zhejiang Xiangpiaopiao Co., Ltda., etc..
The report includes detailed market share analysis for major competitors across the total RTD tea market, alongside segment-level insights covering RTD tea, Chá espumante pronto para consumo, ainda chá RTD, regular RTD tea and reduced-sugar RTD tea.
Análise de participação de mercado abordada no relatório:
Global RTD tea market share
Global RTD sparkling tea market share
Global still RTD tea market share
Global regular RTD tea market share
Global reduced-sugar RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Global RTD Tea Market – Análise do tipo de produto
Global RTD Tea Market – Análise de tipo
Global RTD Tea Market – Análise do Canal de Distribuição
Global RTD Tea Market – Region Analysis
Análise de ações da empresa
Acqua Minerale San Benedetto S.p.A.
AO GALANZ bottlers
Asahi Group Holdings, Ltda.
Chi Forest (Beijing) Food Technology Group Co., Ltda.
Danone S.A.
Dr Pepper Snapple Group
DyDo Group Holdings, Inc..
Ferrero International S.A.
Fujian Dali Group Co. Ltda.
GT’s Living Foods LLC
Guangzhou Pharmaceutical Holding Ltd.
Hangzhou Yangshengtang Co., Ltda.
Hermann Pfanner Getranke GmbH
Cervejaria Hornell.
Ichitan Group PCL
Ito En, Ltda.
JDB Group
JG Summit Holdings, Inc..
Kirin Holdings Co., Ltda.
Milo’s Tea Company, Inc..
Nestle S.A.
Orang Tua Group
PT Wings Surya
PT. Sinar Sosro
Rauch Fruchtsaefte GmbH & Co OG
Red Diamond, Inc..
Sapporo Holdings Limited
Shandong Keyang Beverage Co., Ltda.
Suntory Holdings Limited
Tan Hiep Phat Beverage Group (THP)
Thai Beverage Public Company Limited
A Companhia Coca-Cola
Ting Hsin International Group
TIRTA FRESINDO JAYA, PT
Turkey Hill Dairy (Peak Rock Capital LLC)
Unilever PLC
Uni-President Enterprises Corporation
Vitalon Foods Co., Ltda.
VITASOY International Holdings Limited
Zhejiang Xiangpiaopiao Co., Ltda.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Global RTD Tea Market 2020-2030
Chart Global RTD Tea Market, Crescimento Líquido, 2020-2030
Chart Global RTD Tea Market, Taxas de crescimento, 2020-2030
Table Global RTD Tea Market by Product Type, 2020-2030
Chart Global RTD Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Global RTD Tea Market by Product Type, 2020-2030
Table Global RTD Tea Market by Type, 2020-2030
Chart Global RTD Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Global RTD Tea Market by Type, 2020-2030
Table Global RTD Tea Market by Distribution Channel, 2020-2030
Chart Global RTD Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Global RTD Tea Market by Distribution Channel, 2020-2030
Table Global RTD Tea Market by Region, 2020-2030
Chart Global RTD Tea Market by Region, Histórico e previsão CAGR, 2020-2030
Chart Global RTD Tea Market by Region, 2020-2030
Table Global RTD Tea Market Share (%), por empresas, 2020-2025
Chart Global RTD Tea Market, por empresas, 2025
Table Global RTD Tea Market Share (%), por marcas, 2020-2025
Chart Global RTD Tea Market, por marcas, 2025
Table Global – População (Milhões) e Previsão
Table Global – Índice de Preços ao Consumidor (IPC) e Previsão
Table Global – Produto Interno Bruto e Previsão
Table Global RTD Tea Market: Gaste como proporção do PIB (%)
Table Global RTD Tea Market: Consumo per capita (População)