Visão geral do mercado

A digital signage media player is a specialized compact computer used for displaying digital signage media, including videos, high-definition images, and animations.

The Digital Signage Media Player Market is projected to grow significantly during the forecast period (2023-2028), with an estimated market size of USD 1,794.97 million in 2023, expected to reach USD 2,773.21 milhão por 2028, at a compound annual growth rate (CAGR) of 9.09%.

Digital signage displays provide an effective solution for promoting products, services, events, and sales. By utilizing graphics, multimedia screens can incorporate video and animation, allowing advertisers to display static ads, product demonstrations, or video testimonials.

The ability of digital signage to display content and messages on electronic screens offers the advantage of easily modifying the displayed content without changing the physical sign. This scalability aligns with the anticipated rapid growth in emerging economies in the coming years. As technology advances and prices decrease, the adoption of digital signage is increasing.

The integration of digital signage solutions in bars, restaurants, and similar establishments to enhance the customer experience is expected to drive the demand for digital signage media players. These devices are used on large screens to display attention-grabbing advertisements, replacing conventional menu cards. This trend presents significant market opportunities, particularly in the retail sector, where brand visibility and the need for digital signage media players continue to grow.

However, deploying a digital signage infrastructure can be complex for end-users seeking to develop and implement their own systems. It requires expertise in various areas, including IT, audiovisual, software, mechanical, and display technologies. To facilitate installation, upgrades, and maintenance, technical simplicity and standardization of protocols are necessary. Value-added retailers who combine products from different hardware and software vendors offer complete solutions that address these challenges.

The COVID-19 pandemic had initial negative impacts on the market due to temporary closure of manufacturing facilities and decreased demand resulting from work-from-home trends. However, the pandemic also highlighted the importance of digital signage for displaying critical information in hospitals and other public spaces. In the post-pandemic world, businesses are seeking new ways to engage customers, leveraging emerging technologies and the growing popularity of digital content. The reliance on digital communication, including digital signage, is expected to continue as organizations decrease their reliance on printed materials and adapt to evolving capacity limits.

Segmentação de mercado

The market is segmented based on various factors, including product, application, component, and region.

Segmentation by Product
Entry Level
Advanced Level
Enterprise Level

Segmentation by Application
Retail
Hospitality
Corporate
Transportation
Other Applications (Education, Government, etc.)

Segmentation by Component
Hardware
Software

Segmentation by Region
North America – United States and Canada
Europe – Reino Unido, Alemanha, França, and Rest of Europe
Asia-Pacific – China, Japão, Índia, and Rest of Asia-Pacific
Latin America – Brasil, Argentina, and Rest of Latin America
Middle East and Africa – Arábia Saudita, Emirados Árabes Unidos, and Rest of Middle East and Africa

The hardware segment accounted for the largest market share of 73.11% in 2022. The hardware components of a digital signage setup include screens (digital displays), media players, network components, mounts, and enclosures. These signs utilize LCD, LED, and projection technologies to display digital content such as images, videos, streaming media, and information. Media players act as a bridge between the CMS software and the digital screens. Some commercial monitors feature System on a Chip (SoC) players, eliminating the need for an external media player. These devices are equipped with CPUs, GPUs, RAM, storage, connectivity options, video codecs, and output capabilities.

The Software segment is expected to experience the highest compound annual growth rate (CAGR) of 10.20% during the forecast period. Content Management Software (CMS) is responsible for identifying and playing relevant content, including images, videos, and streamed information like tweets, weather updates, and news. CMS is often referred to as digital signage software. In most cases, a media player is necessary for a digital signage setup unless the screen itself can record or download digital content. CMS platforms can be cloud-based or web-based. Cloud-based CMS requires an active internet connection to stream content, while web-based CMS allows for versatile management of digital signs from multiple computers.

The entry-level segment held the largest market share of 51.36% in 2022. The Enterprise segment is expected to witness the highest CAGR of 10.55% during the forecast period. Entry-level media players typically feature low-power Intel Atom processors, up to 4GB of memory, smaller SSD hard drives, WiFi capabilities, and run on Linux or Windows operating systems. These players are suitable for simple applications and displays with lighter content loads, as they may not smoothly handle heavy videos or scrolling text. JWIPC offers entry-level digital signage players primarily designed for advertising playback and basic interactive functions.

The retail segment accounted for the largest market share of 31.13% in 2022. The Other Applications segment is projected to experience the highest CAGR of 12.85% during the forecast period.

Traditional advertising, which mainly involved printed signage such as billboards and posters, has been replaced by digital signage due to its cost-effectiveness and ability to attract and satisfy customers in the long run. Printed signages had limited use as they carried fixed messages and required frequent replacement due to the dynamic nature of content marketing nowadays.

The retail sector is a prominent user of digital signage for advertising purposes. Coordinating marketing campaigns while catering to the unique needs of different locations poses a significant challenge. Implementing a robust digital signage system simplifies the process of engaging retail stakeholders. Digital advertising, particularly through digital signage combined with technologies like Bluetooth or BLE, plays a crucial role in global advertising market growth. By utilizing beacon-enabled mobile apps, personalized messages can be sent to customers based on their data. Media player providers need to incorporate the necessary connectivity to enable such functionalities. Digital ad spending has witnessed significant growth, with a 32.0% increase in 2021 following the pandemic. It was projected to grow by 14.2% in 2022, reaching USD 409.9 billion, accounting for 55.5% of global ad spending. Further growth of 9.3% in 2023 e 7.1% in 2024 is anticipated. This positive trend creates favorable prospects for the digital signage market.

In 2021, the North American region held the largest market share of 34.28%. The Asia-Pacific region is expected to exhibit the highest CAGR of 10.19% during the forecast period. The United States is one of the leading digital signage markets, driven by recent advancements in display, connectivity, and monitoring technologies across various applications in retail stores, transportation systems, outdoor advertising, restaurants, museums, corporate buildings, and public spaces. Além disso, the widespread adoption has led to a decline in the cost of display panels. The retail sector in the United States is predicted to capture a significant market share by providing a unique in-store user experience. According to OBERLO, US retail sales are projected to grow by 0.6% in 2023 e 1.3% in 2024, reaching USD 1.9 trillion by the third quarter of 2022. Businesses are increasingly adopting a combination of online and offline shopping to create a seamless multichannel experience, impacting prices, features, and promotional strategies. According to Scala Digital Signage, 42% of purchases are expected to come from online, mobile, and social commerce websites, while 74% of US retailers believe that creating an engaging in-store consumer experience is crucial. As a result, both new and established companies are heavily investing in research and development to introduce new products or enhance existing ones, as well as forming strategic partnerships to gain a larger market share.

Despite having a population of only 39 million, Canada boasts one of the world’s largest economies and has a reputation for excelling in economic and industrial sectors. The digital signage market in Canada benefits from mature infrastructure and a population that prefers in-person shopping, presenting network operators with significant opportunities. The pandemic has brought lasting changes to the Canadian retail sector, with robust and enduring growth in e-commerce. Digital technology serves as the gateway to all commerce, driving the Canadian shopping experience both online and offline. Consequently, the demand for digital signage in the Canadian retail market is expected to increase as businesses strive to establish a strong digital presence that caters to customer needs.

Cenário competitivo

The digital signage media player market encompasses various domains, including hardware and software, in which competition has intensified. Key players such as 3M, Cisco, Dell, and Advantech exert considerable influence over competitive dynamics within this industry. The profitability of the sector has spurred increased activity among players. As a result, both new entrants and established giants are implementing robust strategies to sustain their competitive advantage. Consequently, the level of competitive rivalry in the market is high.

Key Companies Profiled in this report include 3M Company, Advantech Co. Ltda, AOPEN Inc. (Acer Group), Barco, BrightSign LLC, Broadsign, Cisco Systems Inc., ClearOne Communications Inc., Dell Technologies Inc., Gefen, HaiVision Inc., Hewlett Packard Enterprise, ONELAN (Uniguest), Disguise Technologies Limited, Dataton AB, AV Stumpfl GmbH, Green-Hippo (tvOne NCSA), Modulo Pi, Christie Digital Systems USA Inc., 7thSense.

Recent Industry Developments

In November 2022, AV Stumpfl introduced the PIXERA four media server and Monolyte unibody screen system. The PIXERA 4 is a highly powerful hardware system designed for demanding real-time graphics applications and broadcast setups. It boasts a default data read rate of 10 GB/s, supports 12G-SDI I/O, and features five configurable PCI 4.0 slots with 4K and 8K playback capabilities as its key system features.

In August 2022, BrightSign Media Player transformed the home furnishings department of an IKEA store in London into an advanced and immersive interactive experience, aiming to inform and delight their customers. Additionally, the company unveiled their new XD5 media players, which complement the previously announced XC5 players as part of the initial release of Series 5 media players in the fourth quarter of 2022.

Key Questions Answered

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