The analysis predicts the deodorants market in Italy will grow from USD 1,031 milhão em 2023 para USD 1,127 milhão por 2029, achieving a compound annual growth rate (Cagr) de 1.5 percent. The Italy deodorants market is primarily driven by a strong focus on health and wellness, coupled with increasing consumer demand for natural and sustainable products. As consumers become more aware of the potential health risks associated with certain chemicals, there is a growing preference for deodorants that are free from parabens, aluminum, and synthetic fragrances. This shift towards clean, natural, and eco-friendly products is driving innovation in the market, with manufacturers developing new formulations to meet these evolving consumer demands.
Adicionalmente, the rise of e-commerce and digital marketing plays a crucial role in the market’s growth. The convenience of online shopping, along with personalized marketing strategies and targeted promotions, has expanded consumer access to a wide variety of deodorant products. This digital transformation, accelerated by the pandemic, continues to reshape consumer purchasing behaviors, driving growth in the Italy deodorants market as consumers increasingly seek out diverse and specialized products online.
This report provides a thorough assessment of the Italy deodorants industry, Apresentando os principais dados de mercado, incluindo desempenho histórico, tendências de crescimento, e perspectivas futuras. Ele investiga vários segmentos de mercado e sub-segmentos, with a focus on important factors like product, pricing, gender, packaging material, and distribution channel. Através desta avaliação detalhada, the report helps uncover the growth potential of the deodorants industry.
Segmentação de mercado
The deodorants market in Italy is categorized into the following segments:
Produto: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: embalagem flexível, vidro, metal, plástico rígido, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, Descontos, health and beauty stores, direct selling, comércio eletrônico, outros
The Italy deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Por produto, the deodorants market in Italy has been segmented into creams, pumps, roll-ons, sprays, and sticks. Based upon pricing, the deodorants market in Italy is categorized into mass, and premium. On the basis of gender, the deodorants market in Italy has been segmented into men’s, women’s, and unisex. By packaging material, the deodorants market in Italy has been segmented into flexible packaging, vidro, metal, plástico rígido, e outros. Based on distribution channel, the deodorants market in Italy is categorized into convenience stores, supermercados e hipermercados, Descontos, health and beauty stores, direct selling, comércio eletrônico, e outros.
Cenário competitivo
The Italy deodorants market is highly competitive. The deodorants market is dominated by key players, which are Unilever PLC, The Bolton Group, Mirato S.p.A., Beiersdorf AG, Angelini Group, Gruppo Sodalis Srl, L’Oreal S.A., Henkel AG & Co. KGaA, Paglieri S.p.A., Yves Rocher sa, Just Italia S.p.A., Natura & Co, RoC Opco LLC, PUIG SL.
This report provides a comprehensive analysis of the key players in the Italy deodorants market, along with their performance from 2019 para 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the Italy deodorants market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Italy deodorants market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Italy deodorants market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Índice
ÍNDICE
Key findings
Report scope
Research methodology
Market overviewItaly deodorants market – product analysis
Italy deodorants market – pricing analysis
Italy deodorants market – gender analysis
Italy deodorants market – packaging material analysis
Italy deodorants market – distribution channel analysis
Key players and market share
– Unilever plc
– The Bolton Group
– Mirato S.p.A.
– Beiersdorf AG
– Angelini Group
…
Macroeconomic data and forecast
Isenção de responsabilidade
Figuras e mesas
Table Italy deodorants market 2019-2029
Chart Italy deodorants market, net growth, 2019-2029
Chart Italy deodorants market, taxas de crescimento, 2019-2029
Table Italy deodorants market by product, 2019-2029
Chart Italy deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Italy deodorants market by product, 2019-2029
Table Italy deodorants market by pricing, 2019-2029
Chart Italy deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Italy deodorants market by pricing, 2019-2029
Table Italy deodorants market by gender, 2019-2029
Chart Italy deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Italy deodorants market by gender, 2019-2029
Table Italy deodorants market by packaging material, 2019-2029
Chart Italy deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Italy deodorants market by packaging material, 2019-2029
Table Italy deodorants market by distribution channel, 2019-2029
Chart Italy deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Italy deodorants market by distribution channel, 2019-2029
Table Italy deodorants market share (%), by companies, 2019-2023
Chart Italy deodorants market, by companies, 2023
Table Italy deodorants market share (%), by brands, 2019-2023
Chart Italy deodorants market, by brands, 2023
Table Italy – population (millions) and forecast
Table Italy – consumer price index (CPI) and forecast
Table Italy – gross domestic product and forecast
Table Italy deodorants market: spend as a proportion of GDP (%)
Table Italy deodorants market: consumption per capita (population)