The deodorants market in India was estimated at USD 892 milhão em 2023 and is expected to hit USD 1,393 milhão por 2029, registering a CAGR of 7.7% de 2024 para 2029 as per the latest market estimates. The India deodorants market is primarily driven by a burgeoning young population and rising disposable incomes. With over half of the population under the age of 30, there is a strong demand for personal grooming products, including deodorants, as younger consumers increasingly prioritize personal hygiene and appearance. This demographic shift is further amplified by rising disposable incomes, which allow for greater spending on personal care items, including premium and international deodorant brands.
Another key driver is the increasing influence of Western culture and global beauty trends, propagated through social media and celebrity endorsements. Indian consumers, particularmente em áreas urbanas, are becoming more conscious of global grooming standards, leading to a growing preference for innovative and diverse deodorant products. This cultural shift is also supported by the rapid expansion of e-commerce, making a wide range of deodorants more accessible to consumers across the country.
The report delivers an in-depth analysis of the India deodorants industry, oferecendo extensos dados de mercado, como o tamanho do mercado histórico, trajetórias de crescimento, e projeções prospectivas. Examina minuciosamente as principais categorias e subcategorias de mercado, enfatizando elementos críticos como o produto, pricing, gender, packaging material, and distribution channel. Oferecendo esta análise detalhada, the report assists in uncovering the untapped potential of the deodorants market.
Segmentação de mercado
The following outlines the segmentation of the deodorants market in India:
Produto: pumps, roll-ons, sprays, outros
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: embalagem flexível, vidro, metal, plástico rígido, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, outros
The India deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in India is categorized into pumps, roll-ons, sprays, e outros. On the basis of pricing, the deodorants market in India has been segmented into mass, and premium. By gender, the deodorants market in India has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in India is also categorized into flexible packaging, vidro, metal, plástico rígido, e outros. On the basis of distribution channel, the deodorants market in India has been segmented into convenience stores, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, direct selling, comércio eletrônico, e outros.
Cenário competitivo
The India deodorants market is highly competitive. Some of the leading companies operating in the market are Vini Cosmetics Private Limited, ITC Limited, Beiersdorf AG, Unilever plc, Raymond Ltd., McNROE Consumer Products Private Limited, Vanesa Care Pvt. Ltd., Marico Limited, CavinKare Pvt Ltd., TTK Healthcare Ltd., Nike Inc., The Procter & Gamble Company (P&G), Wipro Limited, Coty Inc., Perrigo Company PLC, Mountain Valley Springs Private Limited, Henkel AG & Co. KGaA, Oriflame Cosmetics S.A., Gruppo Sodalis Srl.
This report delivers an in-depth breakdown of key players within the India deodorants market, outlining their performance from 2019 através 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the India deodorants market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the India deodorants market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the India deodorants market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Índice
ÍNDICE
Key findings
Report scope
Research methodology
Market overviewIndia deodorants market – product analysis
India deodorants market – pricing analysis
India deodorants market – gender analysis
India deodorants market – packaging material analysis
India deodorants market – distribution channel analysis
Key players and market share
– Vini Cosmetics Private Limited
– ITC Limited
– Beiersdorf AG
– Unilever plc
– Raymond Ltd.
…
Macroeconomic data and forecast
Isenção de responsabilidade
Figuras e mesas
Table India deodorants market 2019-2029
Chart India deodorants market, net growth, 2019-2029
Chart India deodorants market, taxas de crescimento, 2019-2029
Table India deodorants market by product, 2019-2029
Chart India deodorants market by product, CAGR historic and forecast, 2019-2029
Chart India deodorants market by product, 2019-2029
Table India deodorants market by pricing, 2019-2029
Chart India deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart India deodorants market by pricing, 2019-2029
Table India deodorants market by gender, 2019-2029
Chart India deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart India deodorants market by gender, 2019-2029
Table India deodorants market by packaging material, 2019-2029
Chart India deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart India deodorants market by packaging material, 2019-2029
Table India deodorants market by distribution channel, 2019-2029
Chart India deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart India deodorants market by distribution channel, 2019-2029
Table India deodorants market share (%), by companies, 2019-2023
Chart India deodorants market, by companies, 2023
Table India deodorants market share (%), by brands, 2019-2023
Chart India deodorants market, by brands, 2023
Table India – population (millions) and forecast
Table India – consumer price index (CPI) and forecast
Table India – gross domestic product and forecast
Table India deodorants market: spend as a proportion of GDP (%)
Table India deodorants market: consumption per capita (population)