Ghana Deodorants Market 2024

The deodorants in Ghana market size is projected to grow by USD 12.1 million from 2024 para 2029, registering a CAGR of 9 percent, according to the latest market data. The Ghana deodorants market is driven by increasing consumer awareness and rising disposable incomes. As the Ghana middle class expands, there is a growing emphasis on personal hygiene and grooming, leading to a heightened demand for deodorant products. This demographic shift, combined with rising disposable incomes, enables consumers to invest in a wider variety of personal care products, including premium and international deodorant brands.

Another significant factor is the influence of Western lifestyles and trends, propelled by social media and global connectivity. Ghana consumers, particularly the younger generation, are increasingly adopting global beauty and hygiene standards, driving the demand for innovative and effective deodorant solutions. Adicionalmente, the booming e-commerce sector in Ghana facilitates easy access to a diverse range of deodorant products, further stimulating market growth.

The report offers a comprehensive evaluation of the Ghana deodorants market, Apresentando dados cruciais sobre o tamanho do mercado histórico, padrões de crescimento, e projeções futuras. Ele fornece uma quebra completa dos segmentos de mercado e sub-segmentos, with a focus on key variables such as product, pricing, gender, packaging material, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the deodorants industry.

Segmentação de mercado

The deodorants market in Ghana is classified into the following segments:
Produto: roll-ons, sprays, outros
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: embalagem flexível, vidro, metal, plástico rígido, outros
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, comércio eletrônico, outros

The Ghana deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. On the basis of product, the deodorants market in Ghana has been segmented into roll-ons, sprays, e outros. By pricing, the deodorants market in Ghana has been segmented into mass, and premium. Based on gender, the deodorants market in Ghana is categorized into men’s, women’s, and unisex. On the basis of packaging material, the deodorants market in Ghana has been segmented into flexible packaging, vidro, metal, plástico rígido, e outros. By distribution channel, the deodorants market in Ghana has been segmented into convenience stores, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, comércio eletrônico, e outros.

Cenário competitivo

The Ghana deodorants market is highly competitive. The prominent players operating in the Ghana deodorants market include Unilever PLC, Beiersdorf AG, L’Oreal S.A., Henkel AG & Co. KGaA, Coty Inc., PZ Cussons Plc, The Thriving Brands Company, Paglieri S.p.A., Biochemicals International Ltd.

The report presents a detailed analysis of the Ghana deodorants market, focusing on the performance of major companies between 2019 e 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Ghana deodorants market.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Ghana deodorants market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Ghana deodorants market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.

Índice

ÍNDICE
Key findings
Report scope
Research methodology
Market overviewGhana deodorants market – product analysis
Ghana deodorants market – pricing analysis
Ghana deodorants market – gender analysis
Ghana deodorants market – packaging material analysis
Ghana deodorants market – distribution channel analysis
Key players and market share
– Unilever plc
– Beiersdorf AG
– L’Oreal S.A.
– Henkel AG & Co. KGaA
– Coty Inc.
…
Macroeconomic data and forecast
Isenção de responsabilidade

Figuras e mesas
Table Ghana deodorants market 2019-2029
Chart Ghana deodorants market, net growth, 2019-2029
Chart Ghana deodorants market, taxas de crescimento, 2019-2029
Table Ghana deodorants market by product, 2019-2029
Chart Ghana deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by product, 2019-2029
Table Ghana deodorants market by pricing, 2019-2029
Chart Ghana deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by pricing, 2019-2029
Table Ghana deodorants market by gender, 2019-2029
Chart Ghana deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by gender, 2019-2029
Table Ghana deodorants market by packaging material, 2019-2029
Chart Ghana deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by packaging material, 2019-2029
Table Ghana deodorants market by distribution channel, 2019-2029
Chart Ghana deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by distribution channel, 2019-2029
Table Ghana deodorants market share (%), by companies, 2019-2023
Chart Ghana deodorants market, by companies, 2023
Table Ghana deodorants market share (%), by brands, 2019-2023
Chart Ghana deodorants market, by brands, 2023
Table Ghana – population (millions) and forecast
Table Ghana – consumer price index (CPI) and forecast
Table Ghana – gross domestic product and forecast
Table Ghana deodorants market: spend as a proportion of GDP (%)
Table Ghana deodorants market: consumption per capita (population)