Thailand Coffee Market 2025

The Thai coffee market is poised for steady expansion with a projected 5.6% Cagr, driven by evolving consumer preferences and the rapid development of specialty coffee culture. A discernible premiumization trend is taking hold as Thai consumers demonstrate growing sophistication in their coffee consumption, with increasing demand for artisanal, high-quality brews that complement the country’s burgeoning café scene. This shift is being facilitated by modern retail formats that enhance product accessibility while educating consumers about diverse coffee varieties and preparation methods.

Health-conscious consumption patterns are reshaping product development strategies across the market, with manufacturers responding to demand for reduced-sugar formulations, natural ingredients, and functional enhancements. Innovative products incorporating collagen, adaptogens, and vitamins are gaining traction among wellness-focused demographics, particularly those seeking stress relief or weight management benefits. While this health-oriented segment remains niche, it presents meaningful differentiation opportunities for brands that successfully align with Thailand’s broader health and wellness movement.

The ready-to-drink (RTD) coffee category continues to gain market share as convenience-seeking consumers balance their coffee habits with increasingly busy lifestyles. RTD manufacturers are driving category growth through flavor innovation, introducing novel taste profiles that appeal to younger demographics and occasional coffee drinkers. This convenience segment is becoming increasingly competitive as both domestic and international players intensify their focus on RTD offerings, creating a dynamic landscape where product innovation and marketing execution will be critical to capturing market share in Thailand’s maturing coffee market.

Providing a strategic perspective on the Thailand coffee market, Este relatório analisa tendências históricas de 2020 para 2024 e prevê o desenvolvimento do mercado através de 2030. Ele investiga o tamanho do mercado, taxas de crescimento, e insights no nível do segmento, descobrindo as forças que moldam o futuro da indústria. Examinando o tipo de produto, Tipo de embalagem e canal de distribuição, O relatório oferece uma estrutura robusta para entender a dinâmica do mercado e a identificação de caminhos para o crescimento.

Segmentação de mercado

The Thailand coffee market is classified into the following segments:
Tipo de produto: RTD Coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Tipo de embalagem: embalagem flexível, caixas dobráveis, vidro, outros
Canal de distribuição: Bares e Horeca, lojas de conveniência, comércio eletrônico, PORREVES, pequenos supermercados, supermercados e hipermercados, outros

The coffee market in Thailand is segmented across product type, Tipo de embalagem e canal de distribuição. The categorization of the market by product type includes RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type categories include flexible packaging, caixas dobráveis, vidro, e outros. Distribution channel segmentation comprises bars and HoReCa, lojas de conveniência, comércio eletrônico, PORREVES, pequenos supermercados, supermercados e hipermercados, e outros.

Cenário competitivo

Leading companies in the coffee market include Ajinomoto Co. Inc., Carabao Group PCL, Giffarine Skyline Laboratory & Health Care Co. Ltd., Illycaffe S.p.A., Vai o N.V. de Peet, K.T.Y. Foods International Co. Ltd., K.V.N. Import Export (1991) Co. Ltd., Khao Shong Industry 1979 Co. Ltd., Massimo Zanetti Beverage Group S.p.A., Nature Gifts Ltd., NBD Healthcare Co. Ltd., Nestlé S.A., New Concept Product Co. Ltd., Sappe Public Company Limited (SAPPE) and Thai Specialty Coffee Co. Ltd.

This analysis offers a comprehensive overview of the main players in the coffee market, avaliando suas tendências de desempenho de 2020 para 2024. As principais conclusões ilustram mudanças na participação de mercado, Identificando empresas dominantes e concorrentes em ascensão.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Thailand coffee market.
Gain in-depth analysis and forecasts for the key segments of the Thailand coffee market: Tipo de produto, Tipo de embalagem e canal de distribuição.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Thailand coffee market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Thailand coffee market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Uma única licença de usuário ilimitada dentro da mesma organização, Sem cobranças adicionais para usuários extras.

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Thailand Coffee Market – Análise do tipo de produto
Thailand Coffee Market – Análise do tipo de embalagem
Thailand Coffee Market – Análise do canal de distribuição
Análise de ações da empresa
Ajinomoto Co., Inc.
Carabao Group PCL
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Illycaffe S.p.A.
Vai o N.V de Peet.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
Khao Shong Industry 1979 Co., Ltd.
Massimo Zanetti Beverage Group S.p.A.
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Thailand Coffee Market 2020-2030
Chart Thailand Coffee Market, Crescimento líquido, 2020-2030
Chart Thailand Coffee Market, Taxas de crescimento, 2020-2030
Table Thailand Coffee Market by Product Type, 2020-2030
Chart Thailand Coffee Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Thailand Coffee Market by Product Type, 2020-2030
Table Thailand Coffee Market by Packaging Type, 2020-2030
Chart Thailand Coffee Market by Packaging Type, CAGR Histórico e Previsão, 2020-2030
Chart Thailand Coffee Market by Packaging Type, 2020-2030
Table Thailand Coffee Market by Distribution Channel, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, 2020-2030
Table Thailand Coffee Market Share (%), por empresas, 2020-2024
Chart Thailand Coffee Market, por empresas, 2024
Table Thailand Coffee Market Share (%), por marcas, 2020-2024
Chart Thailand Coffee Market, por marcas, 2024
Table Thailand – População (Milhões) e previsão
Table Thailand – Índice de preços ao consumidor (CPI) e previsão
Table Thailand – Produto interno bruto e previsão
Table Thailand Coffee Market: Gaste como proporção de PIB (%)
Table Thailand Coffee Market: Consumo per capita (População)

Empresas mencionadas

Ajinomoto Co., Inc.
Carabao Group PCL
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Illycaffe S.p.A.
Vai o N.V de Peet.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
Khao Shong Industry 1979 Co., Ltd.
Massimo Zanetti Beverage Group S.p.A.
Nature Gifts Ltd.
NBD Healthcare Co., Ltd.
Nestlé S.A..
New Concept Product Co., Ltd.
Sappe Public Company Limited (SAPPE)
Thai Specialty Coffee Co., Ltd.