Tanzania coffee sales are projected to increase by USD 54.6 million between 2025 e 2030, reflecting a compound annual growth rate of 6.5%. Expansion is supported by steady demographic growth and accelerating urbanisation, which are broadening the consumer base and reinforcing habitual hot beverage consumption. Affordable pricing and wide availability continue to anchor demand across income tiers, ensuring that hot beverages retain a central position in both rural and urban households. Volume growth remains closely linked to population dynamics, while incremental value gains are gradually emerging through format diversification.
Mainstream black coffee formats continue to dominate, particularly in lower-income segments where loose and minimally packaged products remain prevalent due to cost considerations. However, the expansion of the urban middle class is fostering rising demand for packaged and more premium-positioned offerings, including convenient single-serve and branded variants. As Tanzania is also a significant producer, domestic consumption still accounts for a relatively modest share of total output, prompting renewed emphasis on stimulating local uptake as a means of mitigating export concentration risk. Culturally embedded preparation styles reinforce consumption frequency and embed the category firmly within household and social rituals.
Ao mesmo tempo, product segmentation is gradually widening. Health-oriented and differentiated variants are gaining traction among urban, higher-income and female consumers, supported by growing awareness around wellness and weight management. Nonetheless, the pace of premium penetration is moderated by enduring price sensitivity and entrenched preferences for basic loose formats in rural areas. This results in a layered market structure where mass-market demand coexists with emerging niche segments.
Competitive dynamics are largely shaped by domestic manufacturers, which benefit from established brand equity and extensive distribution reach. Imported brands face constraints related to pricing and channel coverage, limiting their expansion potential. Distribution remains centred on neighbourhood retail outlets that cater to frequent, small-value purchases, while modern supermarkets are increasing their relevance for packaged and higher-value products. E-commerce penetration remains modest overall but is rising steadily among urban professionals. Over the medium term, Tanzania’s market is expected to continue evolving from a foundation of entrenched consumption toward gradual upgrading in packaging, premiumisation and health positioning, even as competition from alternative beverages tempers the speed of structural transformation.
This structured market report presents a detailed view of the coffee industry in Tanzania. Atualizado em 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the Tanzania coffee market is outlined below:
Tipo de produto – por ex., ground coffee, instant coffee, whole beans
Canal de distribuição – por ex., bars and HoReCa, pátios, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Updated market share data for major industry players in Tanzania coffee market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Afri Tea and Coffee Blenders (1963) Ltda., C. Dorman Ltd., Chai Bora Limited, Nestle S.A., Tanganyika Instant Coffee Public Limited Company (TANICA PLC), etc..
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Projetado como um conciso, instantâneo do mercado rico em dados, este relatório é ideal para as partes interessadas que buscam, confiável, e insights estratégicos. Quer você seja um investidor, operador, consultor, ou fornecedor, a estrutura baseada em dados suporta confiança, tomada de decisão baseada em evidências.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Tanzania Coffee Market – Análise do tipo de produto
Tanzania Coffee Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Afri Tea and Coffee Blenders (1963) Ltda.
C. Dorman Ltd.
Chai Bora Limited
Nestle S.A.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Tanzania Coffee Market Size 2020-2030
Chart Tanzania Coffee Market, Crescimento Líquido, 2020-2030
Chart Tanzania Coffee Market, Taxas de crescimento, 2020-2030
Table Tanzania Coffee Market by Product Type, 2020-2030
Chart Tanzania Coffee Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Tanzania Coffee Market by Product Type, 2020-2030
Table Tanzania Coffee Market by Distribution Channel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, 2020-2030
Table Tanzania Coffee Market Share (%), por empresas, 2020-2025
Chart Tanzania Coffee Market, por empresas, 2025
Table Tanzania Coffee Market Share (%), por marcas, 2020-2025
Chart Tanzania Coffee Market, por marcas, 2025
Table Tanzania – População (Milhões) e Previsão
Table Tanzania – Índice de Preços ao Consumidor (IPC) e Previsão
Table Tanzania – Produto Interno Bruto e Previsão
Table Tanzania Coffee Market: Gaste como proporção do PIB (%)
Table Tanzania Coffee Market: Consumo per capita (População)
Empresas mencionadas
This report profiles the following Tanzania Coffee companies:
Afri Tea and Coffee Blenders (1963) Ltda.
C. Dorman Ltd.
Chai Bora Limited
Nestle S.A.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)