Com um CAGR projetado de 4.6%, Brazil’s coffee market is expected to expand from USD 14.0 bilhão em 2025 para USD 17.6 bilhão por 2030, underscoring sustained category growth despite a challenging operating backdrop. As one of the world’s leading producers and exporters, Brazil faces a complex interplay between robust external demand and supply-side disruptions linked to adverse weather patterns, geopolitical volatility and tighter trade compliance requirements. These factors have elevated domestic price levels and tightened inventories, translating into marked retail price increases. Yet coffee’s entrenched role in daily consumption has preserved demand resilience, with household penetration and habitual intake cushioning the impact of higher prices.
In the near term, production variability, currency fluctuations and policy uncertainty are likely to continue supporting elevated pricing, although the pace of increases may moderate, allowing room for gradual volume stabilisation. Structural upgrading is simultaneously reshaping the product mix. Standard ground coffee remains the backbone of the market, but momentum is increasingly concentrated in higher-value and convenience-oriented segments. Capsule systems and whole beans are gaining traction, driven by consumer appetite for freshness, flavour variety and premium at-home experiences. Instant coffee, while more exposed to price sensitivity, retains a stable consumer base and is seeking incremental relevance through product innovation and expansion into alternative consumption occasions, including cold formats.
Longer term competitiveness is becoming closely tied to technological investment. Advances in climate-resilient crop varieties, agronomic practices and supply chain optimisation are central to enhancing yield stability and mitigating weather-related risks. These initiatives not only aim to secure supply continuity but also reinforce Brazil’s positioning in global markets, thereby influencing domestic price transmission dynamics.
Channel dynamics are also in flux. Modern retail remains dominant in scale terms, with private label extending its footprint as retailers seek to sharpen value propositions in a high-price environment. However, as remote working trends normalise and the pricing gap between retail and foodservice narrows, consumption is gradually rotating back toward out-of-home settings. Specialist cafés and foodservice operators are benefiting from renewed demand for freshly prepared and diversified coffee offerings, suggesting that on-trade growth could outpace retail in the medium term. Geral, Brazil’s coffee market is navigating a period defined by elevated pricing and external uncertainty, yet characterised by structural optimisation, premiumisation and a rebalancing of consumption channels.
This in-depth data report provides reliable, up-to-date insights into the coffee sector in Brazil, with figures most recently refreshed in 2025. It includes historical analysis from 2020 em diante, along with forward-looking forecasts through 2030 to support data-informed decision-making.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/BRL/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Brazil coffee market is classified into the following segments:
Tipo de produto – por ex., coffee capsules and pods, ground coffee, instant coffee (instant coffee mixes, standard instant coffee), whole beans, RTD coffee
Packaging type – por ex., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Canal de distribuição – por ex., bars and HoReCa, venda direta, lojas de mercadorias em geral, hipermercados, pequenas mercearias, supermercados, warehouse clubs, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the coffee sector in Brazil, with data on top-performing brands and consolidation trends. Key market participants include: Astro Torrefacao e Comercio de Cafe LTDA, Cafe Utam S/A, Cia Iguacu de Cafe Soluvel, INDUSTRIAS ALIMENTICIAS MARATA LTDA, JDE Peet’s N.V., Melitta Unternehmensgruppe Bentz KG, Nabeiro Group, Nestle S.A., Strauss Group Ltd. & Sao Miguel Holding e Investimentos S.A., Tres Coracoes Alimentos S.A., etc..
This report provides market share data for leading players in the overall coffee market, as well as in key segments including coffee, coffee capsules and pods, fresh coffee, ground coffee, instant coffee, instant coffee mixes, standard instant coffee, whole beans and RTD coffee.
Análise de participação de mercado abordada no relatório:
Brazil coffee market share
Brazil coffee capsules and pods market share
Brazil fresh coffee market share
Brazil ground coffee market share
Brazil instant coffee market share
Brazil instant coffee mixes market share
Brazil standard instant coffee market share
Brazil whole beans market share
Brazil RTD coffee market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Brazil Coffee Market – Análise do tipo de produto
Brazil Coffee Market – Packaging Type Analysis
Brazil Coffee Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Astro Torrefacao e Comercio de Cafe LTDA
Cafe Utam S/A
Cia Iguacu de Cafe Soluvel
INDUSTRIAS ALIMENTICIAS MARATA LTDA
JDE Peet’s N.V.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Brazil Coffee Market Size 2020-2030
Chart Brazil Coffee Market, Crescimento Líquido, 2020-2030
Chart Brazil Coffee Market, Taxas de crescimento, 2020-2030
Table Brazil Coffee Market by Product Type, 2020-2030
Chart Brazil Coffee Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Brazil Coffee Market by Product Type, 2020-2030
Table Brazil Coffee Market by Packaging Type, 2020-2030
Chart Brazil Coffee Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Brazil Coffee Market by Packaging Type, 2020-2030
Table Brazil Coffee Market by Distribution Channel, 2020-2030
Chart Brazil Coffee Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Brazil Coffee Market by Distribution Channel, 2020-2030
Table Brazil Coffee Market Share (%), por empresas, 2020-2025
Chart Brazil Coffee Market, por empresas, 2025
Table Brazil Coffee Market Share (%), por marcas, 2020-2025
Chart Brazil Coffee Market, por marcas, 2025
Table Brazil – População (Milhões) e Previsão
Table Brazil – Índice de Preços ao Consumidor (IPC) e Previsão
Table Brazil – Produto Interno Bruto e Previsão
Table Brazil Coffee Market: Gaste como proporção do PIB (%)
Table Brazil Coffee Market: Consumo per capita (População)
Empresas mencionadas
Key industry players examined in this Brazil Coffee market analysis comprise:
Astro Torrefacao e Comercio de Cafe LTDA
Cafe Utam S/A
Cia Iguacu de Cafe Soluvel
INDUSTRIAS ALIMENTICIAS MARATA LTDA
JDE Peet’s N.V.
Melitta Unternehmensgruppe Bentz KG
Nabeiro Group
Nestle S.A.
Strauss Group Ltd. & Sao Miguel Holding e Investimentos S.A.
Tres Coracoes Alimentos S.A.

