Market Overview

According to the latest market study results, the carbonated soft drinks market in Tanzania stood at around USD 1,091 million in 2023 and is projected to rise to a worth of USD 1,820 million by 2029 end, thereby garnering a CAGR of 8.9% during 2024-2029. The youthful demographic and innovative marketing strategies are pivotal in propelling the growth of the carbonated soft drink (CSD) market in Tanzania. A significant portion of the population in the country consists of young individuals who are keen on exploring new products and experiences. This demographic’s openness to novelty makes them a prime target for carbonated soft drink manufacturers.

To tap into this potential, major CSD brands are deploying dynamic marketing campaigns tailored to resonate with young consumers. These campaigns often emphasize the fun, refreshing nature of carbonated soft drinks and are reinforced through sponsorships of popular events, sports, and entertainment activities.

The report provides a comprehensive overview of the Tanzania carbonated soft drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the carbonated soft drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the carbonated soft drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The carbonated soft drinks market in Tanzania is segmented as below:
Type: regular, and reduced sugar/sugar-free
Product: colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others
Packaging: glass bottles, metal cans, and plastic bottles
Distribution channel: convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, and others

The Tanzania carbonated soft drinks market is segmented on the basis of type, product, packaging, and distribution channel. Based on type, the carbonated soft drinks market in Tanzania is categorized into regular, and reduced sugar/sugar-free. On the basis of product, the carbonated soft drinks market in Tanzania has been segmented into colas, carbonated orange drinks, lemonade and lime, tonic water and mixers, and others. By packaging, the carbonated soft drinks market in Tanzania has been segmented into glass bottles, metal cans, and plastic bottles. Based upon distribution channel, the carbonated soft drinks market in Tanzania is categorized into convenience stores, forecourt retailers, supermarkets and hypermarkets, small grocery stores, e-commerce, foodservice channels, and others.

Competitive Landscape

The leading players in the carbonated soft drinks market include Bakhresa Group, Motisun Group Ltd. (Sayona Drinks Ltd), PepsiCo Inc., The Coca-Cola Company, WATERCOM (T) LIMITED.

The report is an indispensable tool for companies and organizations operating in the carbonated soft drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the carbonated soft drinks market.

Why Buy This Report?

Provide statistical data or estimations for the Tanzania carbonated soft drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the carbonated soft drinks market in Tanzania
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the carbonated soft drinks market in Tanzania looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Tanzania Carbonated Soft Drinks Market – Type Analysis
3.1 Regular
3.2 Reduced sugar/sugar-free
4. Tanzania Carbonated Soft Drinks Market – Product Analysis
4.1 Colas
4.2 Carbonated orange drinks
4.3 Lemonade and lime
4.4 Tonic water and mixers
4.5 Others
5. Tanzania Carbonated Soft Drinks Market – Packaging Analysis
5.1 Glass bottles
5.2 Metal cans
5.3 Plastic bottles
6. Tanzania Carbonated Soft Drinks Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Forecourt retailers
6.3 Supermarkets and hypermarkets
6.4 Small grocery stores
6.5 E-commerce
6.6 Foodservice channels
6.7 Others
7. Company Profiles
7.1 Bakhresa Group
7.2 Motisun Group Ltd. (Sayona Drinks Ltd)
7.3 PepsiCo, Inc.
7.4 The Coca-Cola Company
7.5 WATERCOM (T) LIMITED
DISCLAIMER

Companies Mentioned

Bakhresa Group
Motisun Group Ltd. (Sayona Drinks Ltd)
PepsiCo, Inc.
The Coca-Cola Company
WATERCOM (T) LIMITED