Valued at an estimated USD 10.2 bilhão em 2025, Japan’s bottled water market is projected to expand at a modest compound annual growth rate of 2.7% through 2030. Growth remains constrained by persistent economic pressure and inflation, which have weighed on offline retail volumes. Rising living costs are prompting households to curb discretionary spending, and while bottled water has long been embedded in daily routines and disaster-preparedness stockpiling, these structural habits have not fully insulated the category from tightening budgets.
Segments that previously benefited from elevated at-home consumption—particularly sparkling and flavoured variants—have seen demand normalise as dining-out and mobility patterns recover. Ao mesmo tempo, improving quality across alternative non-alcoholic beverages has intensified competition for share of throat, while price increases and stagnant income growth have further tempered unit sales. With market penetration already high and demographic headwinds intensifying, including population decline and ageing, overall volume prospects remain subdued. Imported products have also faced challenges amid weaker price competitiveness in a value-conscious environment.
Despite these pressures, bottled water retains a stable foundational role in household consumption, supported by sustained health awareness. Sustainability has emerged as a central axis of industry transformation, with manufacturers accelerating initiatives around closed-loop recycling systems, alternative packaging materials and label-free designs. Companies are also exploring hydration appliances and in-home water quality enhancement solutions as part of broader strategies to reduce reliance on single-use plastics. However, the growing adoption of reusable containers and alternative hydration methods introduces substitution risks for traditional packaged formats.
Competitive dynamics reflect a focus on value preservation and structural adaptation rather than aggressive expansion. Leading players are optimising pack sizes, refining occasion-based marketing and reinforcing emergency stock positioning to defend share, while select operators pursue niche differentiation. Supermarkets remain the primary distribution channel, particularly for bulk and preparedness-driven purchases, while e-commerce has gained traction, aided by convenient delivery and demand for label-free formats. Geral, the market is navigating a period of demand compression and structural recalibration, with sustainability-led transformation and value innovation emerging as critical levers for long-term resilience.
This analytical report sheds light on the bottled water market in Japan. Updated as of 2025, it covers five years of historical data from 2020 onward and delivers forecasted trends up to 2030, providing a solid basis for market evaluation and investment planning.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Liters/JPY/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the Japan bottled water market is outlined below:
Tipo de produto – por ex., flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type – por ex., carton bottles, glass bottles, metal cans and bottles, PET bottles, stand-up pouches
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, comércio eletrônico, lojas de mercadorias em geral, hipermercados, pequenas mercearias, supermercados, vending, warehouse clubs, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the bottled water market in Japan, highlighting dominant firms and brand-level movements. Companies profiled include: Aqua Clara Inc, Asahi Group Holdings, Ltda., Danone S.A., DyDo Group Holdings, Inc., Fuji Mineral Water Co., Ltda., Ito En, Ltda., Kirin Holdings Co., Ltda., NAC Co., Ltda., Otsuka Holdings Co. Ltda., Suntory Holdings Limited, A Companhia Coca-Cola, ZAIHO Co., etc..
Market share data is presented for top-performing companies in the overall bottled water sector, as well as for individual segments such as bottled water, flavored water, sparkling flavored water, still flavored water, functional water, sparkling water, sparkling natural mineral water, sparkling purified water, still water, still natural mineral water, still purified water and still spring water, enabling a granular view of competitive dynamics.
Análise de participação de mercado abordada no relatório:
Japan bottled water market share
Japan flavored water market share
Japan sparkling flavored water market share
Japan still flavored water market share
Japan functional water market share
Japan sparkling water market share
Japan sparkling natural mineral water market share
Japan sparkling purified water market share
Japan still water market share
Japan still natural mineral water market share
Japan still purified water market share
Japan still spring water market share
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Japan Bottled Water Market – Análise do tipo de produto
Japan Bottled Water Market – Packaging Type Analysis
Japan Bottled Water Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Aqua Clara Inc
Asahi Group Holdings, Ltda.
Danone S.A.
DyDo Group Holdings, Inc..
Fuji Mineral Water Co., Ltda.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Japan Bottled Water Market Size 2020-2030
Chart Japan Bottled Water Market, Crescimento Líquido, 2020-2030
Chart Japan Bottled Water Market, Taxas de crescimento, 2020-2030
Table Japan Bottled Water Market by Product Type, 2020-2030
Chart Japan Bottled Water Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Japan Bottled Water Market by Product Type, 2020-2030
Table Japan Bottled Water Market by Packaging Type, 2020-2030
Chart Japan Bottled Water Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Japan Bottled Water Market by Packaging Type, 2020-2030
Table Japan Bottled Water Market by Distribution Channel, 2020-2030
Chart Japan Bottled Water Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Japan Bottled Water Market by Distribution Channel, 2020-2030
Table Japan Bottled Water Market Share (%), por empresas, 2020-2025
Chart Japan Bottled Water Market, por empresas, 2025
Table Japan Bottled Water Market Share (%), por marcas, 2020-2025
Chart Japan Bottled Water Market, por marcas, 2025
Table Japan – População (Milhões) e Previsão
Table Japan – Índice de Preços ao Consumidor (IPC) e Previsão
Table Japan – Produto Interno Bruto e Previsão
Table Japan Bottled Water Market: Gaste como proporção do PIB (%)
Table Japan Bottled Water Market: Consumo per capita (População)
Empresas mencionadas
This report profiles the following Japan Bottled Water companies:
Aqua Clara Inc
Asahi Group Holdings, Ltda.
Danone S.A.
DyDo Group Holdings, Inc..
Fuji Mineral Water Co., Ltda.
Ito En, Ltda.
Kirin Holdings Co., Ltda.
NAC Co., Ltda.
Otsuka Holdings Co. Ltda.
Suntory Holdings Limited
A Companhia Coca-Cola
ZAIHO Co.