Hungary’s beauty and personal care market is projected to expand from USD 1.6 bilhão em 2025 para USD 2.1 bilhão por 2030, reflecting a compound annual growth rate of 5.69%. The category continues to demonstrate sustained expansion, supported by gradual improvements in purchasing power, rising health awareness and a discernible shift toward higher-quality, efficacy-driven products. Even amid macroeconomic uncertainty, consumers increasingly view self-care as integral to emotional wellbeing and quality of life, underpinning demand for what can be described as “affordable indulgence” within accessible price tiers.
Skincare remains the dominant pillar of the market, with anti-ageing and preventative care concepts deeply embedded in consumer behaviour. Shoppers are placing greater emphasis on active ingredients, clinical efficacy and regimen personalisation, often adopting multi-step routines tailored to individual skin concerns. Ao mesmo tempo, broader wellness narratives are reshaping category development. Natural ingredients, aromatherapeutic positioning, environmentally conscious packaging and formulations suitable for sensitive skin are attracting heightened attention. Home-based beauty rituals and premium bath experiences are also gaining traction as part of a wider self-soothing consumption pattern.
Lifestyle changes are influencing adjacent segments. The normalisation of hybrid working and the growing influence of social media’s visual culture are reinforcing demand for a polished appearance achieved through efficient, low-step solutions. Younger consumers, highly responsive to brand ethos, trend relevance and digital engagement, are emerging as key growth drivers across fragrance, colour cosmetics and skincare. Limited editions, brand collaborations and gifting occasions are becoming increasingly prominent as mechanisms to stimulate engagement and premium trial.
Competitive dynamics remain anchored by international leaders leveraging diversified portfolios, sustained innovation and channel coordination. Domestic and niche players are carving out space through ingredient transparency, sustainability positioning and highly personalised propositions. Specialist retail chains continue to serve as the backbone of distribution, enhancing in-store conversion through expanded facial care assortments, natural product displays, private label development and digital tools. Online channels are advancing steadily, supported by price comparison behaviour and demand for differentiated products, increasingly integrating with offline formats. Looking ahead, skincare will remain the principal growth engine, with sun care, anti-ageing, sensitive-skin solutions and multifunctional products gaining further traction. Personalisation and technology-enabled innovation are set to shape competitive advantage, as brands pursue cross-tier positioning and omnichannel integration to address the parallel expansion of younger and ageing consumer cohorts.
This comprehensive data report delivers authoritative insights into the beauty and personal care products market in Hungary, with the latest update as of 2025. Covering historical market data from 2020 onward and forward-looking projections through 2030, this report empowers decision-makers with precise, data-driven intelligence for informed strategic planning.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Units/HUF/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Hungary beauty and personal care products market is categorized into the following segments:
Tipo de produto – por ex., bath and shower products, cosméticos coloridos, desodorantes, produtos depilatórios, produtos para cuidados com os cabelos, produtos de higiene masculina, cuidados bucais, perfumes e fragrâncias, produtos para cuidados com a pele, produtos de proteção solar
Faixa de preço – por ex., mass beauty and personal care products, premium beauty and personal care products
Grupo de consumidores – por ex., adulto, bebê/criança
Tipo de embalagem – por ex., glass bottles, metal cans and bottles, paper containers, rigid plastic containers, stand-up pouches
Canal de distribuição – por ex., beauty stores, venda direta, descontos, comércio eletrônico, hipermercados, personal care stores, farmácias, supermercados, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the beauty and personal care products sector in Hungary, com dados sobre marcas de melhor desempenho e tendências de consolidação. Os principais participantes do mercado incluem: Bayer AG, Beiersdorf AG, Empresa Colgate-Palmolive, cosnova GmbH, Coty Inc., Edgewell Marcas de Cuidados Pessoais LLC, Essity AB, Gr. Sarantis S.A., Haleon plc, Helia-D Kft., Henkel AG & Co.. KGaA, Kallos Cosmetics Kft., Kenvue Inc., L'Oréal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), NAOS SAS, Natureza & Co., Oriflame Cosmetics S.A., PUIG SL, Grupo Reckitt Benckiser plc (RB), Revox B77 EOOD, The Body Shop International Ltd., The Estee Lauder Companies Inc., O Procter & Empresa de jogos de azar (P&G), The Shaneel Group, Unilever PLC, Melhorar a EP, Yves Rocher sa, etc..
This report provides market share data for leading players in the overall beauty and personal care products market, as well as in key segments including beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, cosméticos coloridos, desodorantes, produtos depilatórios, perfumes e fragrâncias, produtos para cuidados com os cabelos, produtos de higiene masculina, cuidados bucais, skin care products and sun care products.
Análise de participação de mercado abordada no relatório:
Hungary beauty and personal care products market share
Hungary mass beauty and personal care products market share
Hungary premium beauty and personal care products market share
Hungary baby personal care products market share
Hungary bath and shower products market share
Hungary color cosmetics market share
Hungary deodorants market share
Hungary depilatory products market share
Hungary perfumes and fragrances market share
Hungary hair care products market share
Hungary men’s grooming products market share
Hungary oral care market share
Hungary skin care products market share
Hungary sun care products market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Hungary Beauty and Personal Care Products Market – Análise do tipo de produto
Hungary Beauty and Personal Care Products Market – Análise de Faixa de Preço
Hungary Beauty and Personal Care Products Market – Análise de Grupo de Consumidores
Hungary Beauty and Personal Care Products Market – Análise do tipo de embalagem
Hungary Beauty and Personal Care Products Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Bayer AG
Beiersdorf AG
Empresa Colgate-Palmolive
cosnova GmbH
Coty Inc..
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Hungary Beauty and Personal Care Products Market Size 2020-2030
Chart Hungary Beauty and Personal Care Products Market, Crescimento Líquido, 2020-2030
Chart Hungary Beauty and Personal Care Products Market, Taxas de crescimento, 2020-2030
Table Hungary Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Hungary Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Price Range, Histórico e previsão CAGR, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Hungary Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Consumer Group, Histórico e previsão CAGR, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Hungary Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Table Hungary Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Hungary Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Hungary Beauty and Personal Care Products Market Share (%), por empresas, 2020-2024
Chart Hungary Beauty and Personal Care Products Market, por empresas, 2024
Table Hungary Beauty and Personal Care Products Market Share (%), por marcas, 2020-2024
Chart Hungary Beauty and Personal Care Products Market, por marcas, 2024
Table Hungary – População (Milhões) e Previsão
Table Hungary – Índice de Preços ao Consumidor (IPC) e Previsão
Table Hungary – Produto Interno Bruto e Previsão
Table Hungary Beauty and Personal Care Products Market: Gaste como proporção do PIB (%)
Table Hungary Beauty and Personal Care Products Market: Consumo per capita (População)
Empresas mencionadas
Key industry players examined in this Hungary Beauty and Personal Care Products market analysis comprise:
Bayer AG
Beiersdorf AG
Empresa Colgate-Palmolive
cosnova GmbH
Coty Inc..
Edgewell Marcas de Cuidados Pessoais LLC
Essity AB
Gr. Sarantis S.A.
Haleon plc
Helia-D Kft.
Henkel AG & Co.. KGaA
Kallos Cosmetics Kft.
Kenvue Inc..
L'Oréal S.A..
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
NAOS SAS
Natureza & Co.
Oriflame Cosmetics S.A.
PUIG SL
Grupo Reckitt Benckiser plc (RB)
Revox B77 EOOD
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
O Procter & Empresa de jogos de azar (P&G)
The Shaneel Group
Unilever PLC
Melhorar a EP
Yves Rocher sa