Visão geral do mercado

According to the latest data, the market size of the bath products industry in Ghana is expected to rise by USD 83.3 million with a CAGR of 15.6% by the end of 2028. The market for bath and shower products has witnessed steady expansion in recent years, a trend which analysis projects to persist over the forthcoming decade. Propelling this growth is a proliferation in consumer awareness regarding the importance of personal hygiene maintenance alongside concentrated governmental efforts to implement large-scale sanitation and cleanliness programs across both urban and rural municipalities.

As public health non-profits successfully highlight the scientific linkage between routine hygienic upkeep and mitigation of illness transmission, individual consciousness of bathing’s role in infection prevention has reached record levels. Simultaneously, authorities across all levels have rolled out hygiene drives and educational outreach encompassing the provision of soaps and sanitizers while demonstrating their hygienic application. With citizens increasingly cognizant of the health protections conferred by bath products alongside greater product accessibility and affordability, analysts forecast strong growth as usage permeates all socioeconomic segments.

The report provides a comprehensive overview of the Ghana bath products industry, cobrindo um estudo dos principais players que atuam no mercado. Inclui uma análise de segmentos e subsegmentos de mercado, levando em consideração fatores como tipo de produto, price range, gender, package type, e canal de distribuição. Ao examinar esses aspectos, the report offers valuable insights into the potential of the bath products industry. Além disso, o relatório apresenta informações estatísticas, incluindo o tamanho do mercado, Quota de mercado, taxa de crescimento, and forecasts specifically tailored to the bath products industry. Esta análise baseada em dados equipa os profissionais do setor com as informações necessárias para avaliar o cenário atual do mercado, tomar decisões bem informadas, e identificar oportunidades de crescimento no setor.

Segmentação de mercado

The bath products market in Ghana is segmented as below:
Tipo de Produto: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Canal de distribuição: convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others

The Ghana bath products market is segmented on the basis of product type, price range, gender, package type, e canal de distribuição. Com base no tipo de produto, the bath products market in Ghana has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. By price range, the bath products market in Ghana has been segmented into mass, and premium. Based on gender, the bath products market in Ghana is categorized into men, and women. On the basis of package type, the bath products market in Ghana has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Por canal de distribuição, the bath products market in Ghana has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others.

Cenário competitivo

The bath products market is dominated by key players, which are Beiersdorf AG, Berrak Manufacturing Company Ltd. (Deva), Colgate-Palmolive Company, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Unilever PLC.

The report is an indispensable tool for companies and organizations operating in the bath products industry. Oferece uma visão abrangente do mercado, capacitando executivos da indústria, decisores políticos, acadêmicos, e analistas para tomar decisões bem informadas. O relatório fornece insights e análises valiosas, presenting a cohesive and detailed perspective on the bath products market.

Por que comprar este relatório?

Provide statistical data or estimations for the Ghana bath products market
Formular estratégias regionais e determinar prioridades estratégicas com base na análise de dados locais
Gain a comprehensive understanding of the bath products market in Ghana
Identifique oportunidades de investimento promissoras, identificando setores de crescimento e tendências emergentes
Understand what the future of the bath products market in Ghana looks like
Analise o cenário competitivo e identifique o momento ideal para aproveitar oportunidades

Índice

ÍNDICE
FIGURAS E TABELAS
1. Escopo e Metodologia
1.1 Principais conclusões
1.2 Escopo do relatório
1.3 Metodologia de Pesquisa
2. Visão geral do mercado
3. Ghana Bath Products Market – Análise do tipo de produto
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. Ghana Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. Ghana Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. Ghana Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. Ghana Bath Products Market – Análise do Canal de Distribuição
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Specialty stores
7.5 E-commerce
7.6 Others
8. Perfis de empresa
8.1 Beiersdorf AG
8.2 Berrak Manufacturing Company Ltd. (Deva)
8.3 Colgate-Palmolive Company
8.4 PZ Cussons Plc
8.5 Reckitt Benckiser Group plc (RB)
8.6 Unilever PLC
ISENÇÃO DE RESPONSABILIDADE

Empresas mencionadas

Beiersdorf AG
Berrak Manufacturing Company Ltd. (Deva)
Colgate-Palmolive Company
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Unilever PLC