Estimated at USD 4.1 bilhão em 2025, the Western Europe baby formula market is expected to expand at a restrained pace, posting a compound annual growth rate of around 2.21% through 2030. This modest outlook reflects a region operating under sustained demographic pressure, as persistently declining birth rates continue to erode the natural demand base. Como resultado, baby formula can no longer rely on volume expansion to drive growth, instead evolving into a category where performance is increasingly determined by structural resilience and value retention.
Despite these constraints, baby formula remains one of the more stable pillars within the broader baby food landscape. Its role as a core and largely non-discretionary component of infant nutrition has allowed it to outperform other categories that are more exposed to substitution from breastfeeding or home-prepared feeding. Demand patterns are becoming more rational and segmented: while some families reduce reliance on non-essential or transitional formulas, the need for reliable, nutritionally complete feeding solutions persists, particularly in dual-income households where time constraints heighten the value of predictability and convenience.
Functional segmentation has emerged as the most consistent growth engine across Western Europe. Rising awareness of infant allergies, intolerances and digestive sensitivities, reinforced by medical and professional guidance, is driving sustained demand for specialised formulas tailored to specific nutritional needs. In contrast, standard formulas increasingly play a stabilising role rather than acting as a source of incremental growth. Powdered formats continue to dominate due to their cost efficiency, while ready-to-drink and other convenience-oriented forms serve as complementary options aligned with fast-paced lifestyles and out-of-home consumption.
Premiumisation remains present but has been fundamentally redefined. Rather than being driven by brand-led price premiums, value is now anchored in ingredient transparency, scientific credibility, functional relevance and regulatory trust. Attributes such as organic certification, low-allergen positioning and clean-label formulations continue to resonate, provided they are clearly understood and perceived as genuinely necessary. Alongside this, online channels are gaining share due to their price transparency and logistical advantages for bulky, repeat-purchase items. Geral, the Western Europe baby formula market is entering a mature phase characterised by low demographic growth, heightened regulatory scrutiny and intensified value competition, with future gains dependent on functional depth, structural optimisation and rationalised consumer choice rather than natural demand expansion.
This market study captures the evolution of the baby formula industry in Western Europe, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Western Europe baby formula market is structured as follows:
Tipo de produto – por ex., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – por ex., liquid, powder
Packaging type – por ex., carton bottles, flexible packaging, glass bottles, metal cans and bottles, paper containers, plastic bottles
Canal de distribuição – por ex., descontos, comércio eletrônico, hipermercados, supermercados, outros
Country – por ex., França, Alemanha, Itália, Holanda, Noruega, Espanha, Suécia, Peru, Reino Unido, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the baby formula sector in Western Europe, with data on top-performing brands and consolidation trends. Key market participants include: Abbott Laboratories, Danone S.A., DMK Deutsches Milchkontor GmbH, FREZYDERM S.A., Groupe Batteur, Hero AG, HiPP GmbH & Company Vertrieb KG, HOCHDORF Holding Ltd., Holle Baby Food GmbH, Kendal Nutricare (HK) Limited, Laboratorios Alter, S.A., Laboratorios Ordesa SL, Lactalis South Africa (Pty) Ltda., Montero Gida San. Tic. A.S., Nestle S.A., Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., Savencia SA, Sodiaal SA (Societe de Diffusion Internationale Agro-alimentaire), The Kraft Heinz Company, Topfer GmbH, Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige, United Pharmaceuticals S.A., Vitagermine SAS, Vivartia Holding S.A., Yasar Holding A.S., etc..
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Análise de participação de mercado abordada no relatório:
Western Europe infant formula market share
Western Europe standard infant formula market share
Western Europe follow-up formula market share
Western Europe growing-up formula market share
Western Europe special formulas market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Western Europe Baby Formula Market – Análise do tipo de produto
Western Europe Baby Formula Market – Form Analysis
Western Europe Baby Formula Market – Packaging Type Analysis
Western Europe Baby Formula Market – Análise do Canal de Distribuição
Western Europe Baby Formula Market – Country Analysis
Análise de ações da empresa
Abbott Laboratories
Danone S.A.
DMK Deutsches Milchkontor GmbH
FREZYDERM S.A.
Groupe Batteur
Hero AG
HiPP GmbH & Company Vertrieb KG
HOCHDORF Holding Ltd.
Holle Baby Food GmbH
Kendal Nutricare (HK) Limited
Laboratorios Alter, S.A..
Laboratorios Ordesa SL
Lactalis South Africa (Pty) Ltda.
Montero Gida San. Tic. A.S.
Nestle S.A.
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Savencia SA
Sodiaal SA (Societe de Diffusion Internationale Agro-alimentaire)
The Kraft Heinz Company
Topfer GmbH
Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige
United Pharmaceuticals S.A.
Vitagermine SAS
Vivartia Holding S.A.
Yasar Holding A.S.
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Western Europe Baby Formula Market 2020-2030
Chart Western Europe Baby Formula Market, Crescimento Líquido, 2020-2030
Chart Western Europe Baby Formula Market, Taxas de crescimento, 2020-2030
Table Western Europe Baby Formula Market by Product Type, 2020-2030
Chart Western Europe Baby Formula Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Western Europe Baby Formula Market by Product Type, 2020-2030
Table Western Europe Baby Formula Market by Form, 2020-2030
Chart Western Europe Baby Formula Market by Form, Histórico e previsão CAGR, 2020-2030
Chart Western Europe Baby Formula Market by Form, 2020-2030
Table Western Europe Baby Formula Market by Packaging Type, 2020-2030
Chart Western Europe Baby Formula Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Western Europe Baby Formula Market by Packaging Type, 2020-2030
Table Western Europe Baby Formula Market by Distribution Channel, 2020-2030
Chart Western Europe Baby Formula Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Western Europe Baby Formula Market by Distribution Channel, 2020-2030
Table Western Europe Baby Formula Market by Country, 2020-2030
Chart Western Europe Baby Formula Market by Country, Histórico e previsão CAGR, 2020-2030
Chart Western Europe Baby Formula Market by Country, 2020-2030
Table Western Europe Baby Formula Market Share (%), por empresas, 2020-2025
Chart Western Europe Baby Formula Market, por empresas, 2025
Table Western Europe Baby Formula Market Share (%), por marcas, 2020-2025
Chart Western Europe Baby Formula Market, por marcas, 2025
Table Western Europe – População (Milhões) e Previsão
Table Western Europe – Índice de Preços ao Consumidor (IPC) e Previsão
Table Western Europe – Produto Interno Bruto e Previsão
Table Western Europe Baby Formula Market: Gaste como proporção do PIB (%)
Table Western Europe Baby Formula Market: Consumo per capita (População)