Thailand baby formula sales are projected to rise to USD 1,015.4 milhão por 2030, implying a modest compound annual growth rate of 1.8%. Overall retail value and volume performance has remained relatively stable, but expansion is increasingly constrained by structural headwinds. A persistently low birth rate, shrinking family sizes and ongoing economic uncertainty, compounded by inflationary pressures, are narrowing the potential consumer base. In parallel, the government’s strong promotion of breastfeeding—including strict limits on formula marketing and prohibitions on medical professionals distributing samples or actively recommending formula—has weighed on demand for standard baby formula, reinforcing its positioning as a supplement rather than a substitute for breast milk.
Despite these constraints, consumption patterns are evolving. Working mothers, particularly in lower- and middle-income households, continue to rely on formula to enable timely feeding, sustaining baseline demand for more affordable products. Ao mesmo tempo, rising health awareness among younger parents is reshaping the market mix. Greater scrutiny of labels and ingredient transparency is driving a shift away from perceived allergens and toward organic and nutritionally fortified formulas. Products enriched with Omega 3 e 6, calcium, iron, DHA, ARA, choline and taurine—positioned around brain, skeletal and immune development—are gaining traction, supporting a clear premiumisation trend alongside the persistence of value-oriented offerings.
Convenience is another important differentiator. Ready-to-eat and easy-to-prepare baby foods are among the most dynamic areas, reflecting the needs of time-constrained urban parents seeking to balance work and childcare. Demand is increasingly focused on portable formats and products made with high-quality ingredients and clean-label positioning. In distribution, modern retail channels such as hypermarkets and supermarkets remain the preferred choice, benefiting from concentrated shelf space, promotional activity and the appeal of one-stop shopping in urban areas. E-commerce, no entanto, is recording the fastest growth, supported by home delivery convenience and lower barriers to entry for emerging brands.
Looking ahead, baby formula volumes are expected to edge up only marginally, if at all, with value growth gradually slowing as demographic pressures persist. Premiumisation is set to remain the primary lever for sustaining value, as parents continue to prioritise convenience, nutrition and safety. To remain competitive, brands will need to adapt closely to the breastfeeding-focused policy environment, differentiating through clearly defined functional benefits and transparent labelling while reinforcing formula’s complementary role. Emphasis on organic credentials, clean labels and locally sourced ingredients is likely to resonate particularly with Generation Z parents, helping to sustain selective growth opportunities for functional, convenience-led and premium formulas despite a challenging demographic and regulatory backdrop.
With the latest figures updated in 2025, this report delivers a clear snapshot of the baby formula market in Thailand. Covering a ten-year horizon from 2020 para 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/THB/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Thailand baby formula market is classified into the following segments:
Tipo de produto – por ex., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – por ex., liquid, powder
Packaging type – por ex., carton bottles, flexible packaging, metal cans and bottles, paper containers, plastic bottles
Canal de distribuição – por ex., lojas de conveniência, comércio eletrônico, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the baby formula market in Thailand, highlighting dominant firms and brand-level movements. Companies profiled include: Abbott Laboratories, Danone S.A., Nestle S.A., Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., etc..
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula and growing-up formula.
Análise de participação de mercado abordada no relatório:
Thailand infant formula market share
Thailand standard infant formula market share
Thailand follow-up formula market share
Thailand growing-up formula market share
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Thailand Baby Formula Market – Análise do tipo de produto
Thailand Baby Formula Market – Form Analysis
Thailand Baby Formula Market – Packaging Type Analysis
Thailand Baby Formula Market – Análise do Canal de Distribuição
Análise de ações da empresa
Abbott Laboratories
Danone S.A.
Nestle S.A.
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Thailand Baby Formula Market 2020-2030
Chart Thailand Baby Formula Market, Crescimento Líquido, 2020-2030
Chart Thailand Baby Formula Market, Taxas de crescimento, 2020-2030
Table Thailand Baby Formula Market by Product Type, 2020-2030
Chart Thailand Baby Formula Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Thailand Baby Formula Market by Product Type, 2020-2030
Table Thailand Baby Formula Market by Form, 2020-2030
Chart Thailand Baby Formula Market by Form, Histórico e previsão CAGR, 2020-2030
Chart Thailand Baby Formula Market by Form, 2020-2030
Table Thailand Baby Formula Market by Packaging Type, 2020-2030
Chart Thailand Baby Formula Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Thailand Baby Formula Market by Packaging Type, 2020-2030
Table Thailand Baby Formula Market by Distribution Channel, 2020-2030
Chart Thailand Baby Formula Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Thailand Baby Formula Market by Distribution Channel, 2020-2030
Table Thailand Baby Formula Market Share (%), por empresas, 2020-2025
Chart Thailand Baby Formula Market, por empresas, 2025
Table Thailand Baby Formula Market Share (%), por marcas, 2020-2025
Chart Thailand Baby Formula Market, por marcas, 2025
Table Thailand – População (Milhões) e Previsão
Table Thailand – Índice de Preços ao Consumidor (IPC) e Previsão
Table Thailand – Produto Interno Bruto e Previsão
Table Thailand Baby Formula Market: Gaste como proporção do PIB (%)
Table Thailand Baby Formula Market: Consumo per capita (População)