Growth in the Indonesia baby formula market is set to continue, with the sector valued at USD 2.5 bilhão em 2025 and forecast to reach USD 3.1 bilhão por 2030, implying a compound annual growth rate of 4.63%. After a period of decline, the category has shown a clear rebound in value sales, driven largely by the government’s intensified campaign to tackle childhood stunting. Nationwide education and awareness programmes focused on nutrition during the first 1,000 days of life have materially raised public understanding of infant and toddler nutritional needs, encouraging parents to seek more balanced and higher-quality complementary nutrition.
Policy and regulation remain central to market dynamics. The strong promotion of exclusive breastfeeding for the first six months of life, coupled with strict prohibitions on formula advertising, discounts and promotional activities, continues to constrain growth in standard baby formula. Ao mesmo tempo, these measures have reinforced parental attention on nutritional quality, particularly in post-six-month feeding stages. Como resultado, special formula and function-led products are gaining traction, offering targeted solutions within a tightly regulated environment rather than relying on conventional marketing levers.
Demand for special and fortified formulas addressing local nutritional challenges is rising steadily. Products enriched with iron, vitamin C, DHA and pre- and probiotics are increasingly sought after for their perceived ability to support cognitive development, immune function and digestive health, especially among middle- and higher-income households. Health awareness has strengthened further under the influence of social media, accelerating interest in organic, natural and clean-label propositions that emphasise gut health and developmental benefits. These trends are unfolding against a favourable demographic backdrop, with a large and youthful population, accelerating urbanisation and a growing middle class supporting long-term value growth potential.
Channel shifts are reinforcing this momentum. Convenience stores have become a preferred purchase point due to proximity, year-round promotions and assortments suited to smaller pack sizes and frequent purchasing patterns. E-commerce is expanding at the fastest pace, offering home delivery, broad product choice and price transparency that appeal to time-constrained parents, while also enabling emerging brands to scale more quickly. Looking ahead, value sales are expected to remain robust as government efforts to reduce stunting continue to prioritise nutrition quality, even as regulatory oversight tightens further around marketing practices. This environment is steering the industry toward a more health-led and education-driven growth model, with local innovators gaining ground through natural, allergen-friendly and stage-specific nutrition at accessible price points, supported by increasingly sophisticated digital engagement.
Atualizado em 2025, this authoritative report delivers accurate and up-to-date data on the baby formula sector in Indonesia. Inclui figuras históricas de 2020 em diante, juntamente com projeções através 2030, oferecendo uma visão abrangente da evolução do tamanho do mercado e das perspectivas de crescimento futuro.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/IDR/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Indonesia baby formula market is classified into the following segments:
Tipo de produto – por ex., standard infant formula, follow-up formula, growing-up formula, special formulas
Packaging type – por ex., carton bottles, flexible packaging, metal cans and bottles, paper containers
Canal de distribuição – por ex., lojas de conveniência, comércio eletrônico, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
This report presents market share figures for top companies operating in the baby formula sector in Indonesia, highlighting brand reach and competitive footprint. Notable participants include: Abbott Laboratories, Danone S.A., Morinaga Milk Industry Co., Ltda., Nestle S.A., PT Tempo Scan Pacific Tbk, Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., etc..
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Análise de participação de mercado abordada no relatório:
Indonesia infant formula market share
Indonesia standard infant formula market share
Indonesia follow-up formula market share
Indonesia growing-up formula market share
Indonesia special formulas market share
Por que escolher este relatório?
Projetado como um conciso, instantâneo do mercado rico em dados, este relatório é ideal para as partes interessadas que buscam, confiável, e insights estratégicos. Quer você seja um investidor, operador, consultor, ou fornecedor, a estrutura baseada em dados suporta confiança, tomada de decisão baseada em evidências.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Indonesia Baby Formula Market – Análise do tipo de produto
Indonesia Baby Formula Market – Packaging Type Analysis
Indonesia Baby Formula Market – Análise do Canal de Distribuição
Análise de ações da empresa
Abbott Laboratories
Danone S.A.
Morinaga Milk Industry Co., Ltda.
Nestle S.A.
PT Tempo Scan Pacific Tbk
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Indonesia Baby Formula Market 2020-2030
Chart Indonesia Baby Formula Market, Crescimento Líquido, 2020-2030
Chart Indonesia Baby Formula Market, Taxas de crescimento, 2020-2030
Table Indonesia Baby Formula Market by Product Type, 2020-2030
Chart Indonesia Baby Formula Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Indonesia Baby Formula Market by Product Type, 2020-2030
Table Indonesia Baby Formula Market by Packaging Type, 2020-2030
Chart Indonesia Baby Formula Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Indonesia Baby Formula Market by Packaging Type, 2020-2030
Table Indonesia Baby Formula Market by Distribution Channel, 2020-2030
Chart Indonesia Baby Formula Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Indonesia Baby Formula Market by Distribution Channel, 2020-2030
Table Indonesia Baby Formula Market Share (%), por empresas, 2020-2025
Chart Indonesia Baby Formula Market, por empresas, 2025
Table Indonesia Baby Formula Market Share (%), por marcas, 2020-2025
Chart Indonesia Baby Formula Market, por marcas, 2025
Table Indonesia – População (Milhões) e Previsão
Table Indonesia – Índice de Preços ao Consumidor (IPC) e Previsão
Table Indonesia – Produto Interno Bruto e Previsão
Table Indonesia Baby Formula Market: Gaste como proporção do PIB (%)
Table Indonesia Baby Formula Market: Consumo per capita (População)