Spain’s alcoholic beverages market is expected to grow from USD 43.5 bilhão em 2025 para USD 51.9 bilhão por 2030, reflecting a compound annual growth rate of 3.6%. However, beneath this modest expansion lies a complex interplay of macroeconomic headwinds, evolving consumer preferences, and structural shifts in demand.
While overall volume growth remains flat, the sector benefits from the resilience of Spain’s tourism industry, which continues to serve as a key consumption driver in hospitality channels. Nevertheless, domestic consumer behavior is changing. There is a discernible pivot toward lower-alcohol beverages, with consumers increasingly prioritizing quality over quantity. Premiumization remains a dominant trend, supported by rising interest in new flavor experiences and more mindful, moderate consumption patterns.
Ao mesmo tempo, mounting economic pressures—including persistent inflation and rising living costs—are straining household budgets and driving greater price sensitivity. This is accelerating demand for more affordable options, particularly within mainstream retail. The market response has included broader portfolios featuring low- and no-alcohol variants, targeting health-conscious and value-driven consumers alike.
Younger cohorts in particular are exhibiting a notable disengagement from traditional alcoholic beverages, instead favoring products that emphasize wellness, trend alignment, and convenience. These preferences are shaping product innovation, with growing emphasis on craft, locally sourced, and organically produced offerings. Sustainability considerations are becoming increasingly central, as both consumers and producers look to minimize environmental impact across sourcing, production, and packaging.
In sum, while Spain’s alcoholic beverage market continues to expand in value terms, its future trajectory will be defined more by qualitative evolution than quantitative gains, with success hinging on the industry’s ability to adapt to shifting economic realities and changing consumer expectations.
This report offers a detailed examination of the Spain alcoholic beverages market, leveraging historical data from 2020 para 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
The report provides detailed Spain alcoholic beverages market size data in Liters/EUR/USD from 2020 para 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 para 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Segmentação de Mercado
The Spain alcoholic beverages market is categorized into the following segments:
Tipo de produto – por ex., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, outros), wine (fortified wine, non alcoholic wine, sparkling wine, still wine)
Packaging type – por ex., glass bottles, metal cans, paper container, PET bottles, outros
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, food and drinks stores, lojas de mercadorias em geral, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
The report features market share data for leading players in the alcoholic beverages sector in Spain, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
AB InBev
Bacardi Limited
Barcelo International S.A.
Carlsberg A/S
Carlyle Group Inc.
Diageo plc
Diego Zamora S.A.
Dr. August Oetker
Felix Solis Avantis SA
Grupo Agora
Grupo Osborne S.A.
Heineken N.V.
Hijos de Rivera, S.A..
J Garcia Carrion S.A.
Mahou-San Miguel Group
Miguel Torres S.A.
Molson Coors Beverage Company
Pernod Ricard Group
S.A.. Damm
S.V.S. La Martiniquaise
Suntory Holdings Limited
The Edrington Group Limited
Valle Ballina y Fernandez S.A.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Access accurate and up-to-date market size data for the Spain alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Principais conclusões
Segmentação de Mercado
Visão geral do mercado
Spain Alcoholic Beverages Market – Análise do tipo de produto
Spain Alcoholic Beverages Market – Packaging Type Analysis
Spain Alcoholic Beverages Market – Análise do Canal de Distribuição
Análise de ações da empresa
AB InBev
Bacardi Limited
Barcelo International S.A.
Carlsberg A/S
Carlyle Group Inc.
Diageo plc
Diego Zamora S.A.
Dr. August Oetker
Felix Solis Avantis SA
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Spain Alcoholic Beverages Market 2020-2030
Chart Spain Alcoholic Beverages Market, Crescimento Líquido, 2020-2030
Chart Spain Alcoholic Beverages Market, Taxas de crescimento, 2020-2030
Table Spain Alcoholic Beverages Market by Product Type, 2020-2030
Chart Spain Alcoholic Beverages Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Spain Alcoholic Beverages Market by Product Type, 2020-2030
Table Spain Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Spain Alcoholic Beverages Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Spain Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Spain Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Spain Alcoholic Beverages Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Spain Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Spain Alcoholic Beverages Market Share (%), por empresas, 2020-2024
Chart Spain Alcoholic Beverages Market, por empresas, 2024
Table Spain Alcoholic Beverages Market Share (%), por marcas, 2020-2024
Chart Spain Alcoholic Beverages Market, por marcas, 2024
Table Spain – População (Milhões) e Previsão
Table Spain – Índice de Preços ao Consumidor (IPC) e Previsão
Table Spain – Produto Interno Bruto e Previsão
Table Spain Alcoholic Beverages Market: Gaste como proporção do PIB (%)
Table Spain Alcoholic Beverages Market: Consumo per capita (População)