Mexico’s alcoholic beverages market is set to expand robustly from USD 58.4 bilhão em 2025 para USD 81.2 bilhão por 2030, achieving a compound annual growth rate of 6.8%. This growth trajectory reflects shifting consumer dynamics, where innovation, moderation, and aspirational consumption converge to redefine demand across categories.
Beer will continue to anchor market expansion, particularly low- and no-alcohol variants, which are gaining traction among younger consumers attuned to wellness and moderation. Ready-to-drink (RTD) beverages are also expected to perform strongly, as their convenience and evolving flavor profiles align with on-the-go lifestyles. The growing emphasis on health-conscious consumption is not only accelerating demand for lower-alcohol options but also reinforcing the importance of transparency and functional ingredients. These preferences are shaping the innovation pipeline, particularly in the beer and sparkling wine segments, where flavor experimentation and premiumization are drawing in consumers who are increasingly adventurous and quality-focused.
However, macroeconomic headwinds pose a potential drag on the recovery of on-trade channels. Inflationary pressures and concerns around public safety in urban areas could deter out-of-home consumption and constrain discretionary spending, particularly among lower-income households. This duality presents a complex operating environment for alcoholic beverage companies, where agility and strategic positioning will prove critical.
Firms may respond by prioritizing product development that balances affordability with perceived value, while embedding sustainability into branding and production practices to reinforce consumer trust. As price sensitivity and premium aspiration co-exist, successful players will likely be those that can simultaneously deliver accessible offerings and elevate the drinking experience. The next phase of market growth will be defined not just by volume, but by the ability to navigate evolving tastes and socioeconomic conditions with nuanced, consumer-centric strategies.
This report offers a detailed examination of the Mexico alcoholic beverages market, leveraging historical data from 2020 para 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
This report provides a structured overview of market data from 2020 para 2030, with figures presented in (Liters/MXN/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 para 2024 and projections for 2025 para 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 para 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Segmentação de Mercado
The Mexico alcoholic beverages market is categorized into the following segments:
Tipo de produto – por ex., beer (lager, low and non-alcoholic beer), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs, outros), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, outros), wine (fortified wine, sparkling wine, still wine)
Packaging type – por ex., glass bottles, metal cans, paper container, PET bottles, outros
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, food and drinks stores, pátios, lojas de mercadorias em geral, hipermercados, pequenas mercearias, supermercados, warehouse clubs, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
The study outlines the distribution of market share among key players in the alcoholic beverages industry in Mexico, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
Bacardi Limited
Becle, S.A.B. de C.V.
BEPENSA, S.A.. de C.V.
Bodega Las Copas S.L.
Brown-Forman Corporation
Diageo plc
Heineken N.V.
La Madrilena S.A. de C.V.
Pernod Ricard Group
Suntory Holdings Limited
Tequila Centinela, S.A.. de C.V.
Tequila Supremo, S.A.. de C.V.
Valle Redondo, S.A.. De C.V.
Vina Concha Y Toro S.A.
Vinicola L. A. Cetto S.A. de C.V.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Access accurate and up-to-date market size data for the Mexico alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Principais conclusões
Segmentação de Mercado
Visão geral do mercado
Mexico Alcoholic Beverages Market – Análise do tipo de produto
Mexico Alcoholic Beverages Market – Packaging Type Analysis
Mexico Alcoholic Beverages Market – Análise do Canal de Distribuição
Análise de ações da empresa
AB InBev
Bacardi Limited
Becle, S.A.B. de C.V.
BEPENSA, S.A.. de C.V.
Bodega Las Copas S.L.
Brown-Forman Corporation
Diageo plc
Heineken N.V.
La Madrilena S.A. de C.V.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Mexico Alcoholic Beverages Market 2020-2030
Chart Mexico Alcoholic Beverages Market, Crescimento Líquido, 2020-2030
Chart Mexico Alcoholic Beverages Market, Taxas de crescimento, 2020-2030
Table Mexico Alcoholic Beverages Market by Product Type, 2020-2030
Chart Mexico Alcoholic Beverages Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Mexico Alcoholic Beverages Market by Product Type, 2020-2030
Table Mexico Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Mexico Alcoholic Beverages Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Mexico Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Mexico Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Mexico Alcoholic Beverages Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Mexico Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Mexico Alcoholic Beverages Market Share (%), por empresas, 2020-2024
Chart Mexico Alcoholic Beverages Market, por empresas, 2024
Table Mexico Alcoholic Beverages Market Share (%), por marcas, 2020-2024
Chart Mexico Alcoholic Beverages Market, por marcas, 2024
Table Mexico – População (Milhões) e Previsão
Table Mexico – Índice de Preços ao Consumidor (IPC) e Previsão
Table Mexico – Produto Interno Bruto e Previsão
Table Mexico Alcoholic Beverages Market: Gaste como proporção do PIB (%)
Table Mexico Alcoholic Beverages Market: Consumo per capita (População)