India’s alcoholic beverages market is poised for robust expansion, with projections indicating an increase from USD 63.0 bilhão em 2025 para USD 115.6 bilhão por 2030, representing a compound annual growth rate of 12.9%. This outsized trajectory reflects the interplay of demographic momentum, rising affluence, and an accelerating shift toward premium consumption—positioning India as one of the most dynamic growth markets globally in the alcoholic beverages space.
At the core of this expansion lies India’s uniquely favorable population structure. With a median age under 30 and a large cohort of first-time legal-age consumers entering the market each year, the demographic tailwind is unmatched. Unlike many mature markets facing stagnation due to aging populations and evolving health attitudes, India offers both scale and youth-driven demand elasticity. Moreover, the country’s per capita alcohol consumption remains comparatively low, signaling significant headroom for volume growth even as income levels rise and social norms surrounding alcohol consumption gradually liberalize.
Macroeconomic fundamentals are likewise aligning to support the sector’s upward trajectory. A steadily expanding middle class, continued urbanization, and rising discretionary income are driving broader lifestyle shifts. As consumers become more brand-conscious and discerning, demand is increasingly tilting toward premium and craft-oriented offerings. The high-growth premium segment—spanning imported spirits, artisanal beers, and boutique wines—is emerging as the key value driver, with aspirational young consumers seeking both quality and social signaling through their alcohol choices.
The evolving retail infrastructure and growing penetration of modern trade and e-commerce platforms are also contributing to the formalization and expansion of the alcoholic beverages market. Distribution networks are becoming more efficient, visibility of branded products is increasing, and regulatory frameworks are gradually modernizing in select states, even though structural policy fragmentation across regions remains a challenge.
Taken together, India’s alcohol industry is transitioning from a volume-centric to a value-driven paradigm, with growth underpinned by demographic vitality, aspirational consumption, and improving economic fundamentals. As the landscape continues to evolve, players able to combine scale with sophistication—offering a broad portfolio that spans entry-level accessibility and premium desirability—are likely to capture the lion’s share of future gains.
This report offers a detailed examination of the India alcoholic beverages market, leveraging historical data from 2020 para 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
This report provides a structured overview of market data from 2020 para 2030, with figures presented in (Liters/INR/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 para 2024 and projections for 2025 para 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 para 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Segmentação de Mercado
The India alcoholic beverages market is categorized into the following segments:
Tipo de produto – por ex., beer, RTDs, spirits (brandy, liqueurs, rum, whiskey, white spirits), wine (fortified wine, sparkling wine, still wine)
Packaging type – por ex., glass bottles, metal cans, paper container, PET bottles, outros
Canal de distribuição – por ex., bars and HoReCa, food and drinks stores, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
The study outlines the distribution of market share among key players in the alcoholic beverages industry in India, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
ADS Spirits Pvt. Ltda.
Alcobrew Distilleries India Pvt. Ltda.
Allied Blenders and Distillers Pvt. Ltda. (ABD)
Amrut Distilleries Private Ltd.
Bacardi Limited
Carlsberg A/S
Diageo plc
Heineken N.V.
Inbrew Holdings Pte. Ltda.
Jagatjit Industries Limited
John Distilleries Private Limited
Mohan Meakin Ltd.
Pernod Ricard Group
Radico Khaitan Limited (RKL)
Samant Soma Wines Limited
Som Distilleries & Breweries Ltd.
Suntory Holdings Limited
Tilaknagar Industries Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Access accurate and up-to-date market size data for the India alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Principais conclusões
Segmentação de Mercado
Visão geral do mercado
India Alcoholic Beverages Market – Análise do tipo de produto
India Alcoholic Beverages Market – Packaging Type Analysis
India Alcoholic Beverages Market – Análise do Canal de Distribuição
Análise de ações da empresa
AB InBev
ADS Spirits Pvt. Ltda.
Alcobrew Distilleries India Pvt. Ltda.
Allied Blenders and Distillers Pvt. Ltda. (ABD)
Amrut Distilleries Private Ltd.
Bacardi Limited
Carlsberg A/S
Diageo plc
Heineken N.V.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table India Alcoholic Beverages Market 2020-2030
Chart India Alcoholic Beverages Market, Crescimento Líquido, 2020-2030
Chart India Alcoholic Beverages Market, Taxas de crescimento, 2020-2030
Table India Alcoholic Beverages Market by Product Type, 2020-2030
Chart India Alcoholic Beverages Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart India Alcoholic Beverages Market by Product Type, 2020-2030
Table India Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart India Alcoholic Beverages Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart India Alcoholic Beverages Market by Packaging Type, 2020-2030
Table India Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart India Alcoholic Beverages Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart India Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table India Alcoholic Beverages Market Share (%), por empresas, 2020-2024
Chart India Alcoholic Beverages Market, por empresas, 2024
Table India Alcoholic Beverages Market Share (%), por marcas, 2020-2024
Chart India Alcoholic Beverages Market, por marcas, 2024
Table India – População (Milhões) e Previsão
Table India – Índice de Preços ao Consumidor (IPC) e Previsão
Table India – Produto Interno Bruto e Previsão
Table India Alcoholic Beverages Market: Gaste como proporção do PIB (%)
Table India Alcoholic Beverages Market: Consumo per capita (População)