Greece’s alcoholic beverages market is set for moderate to strong growth, expanding from USD 12.3 bilhão em 2025 para USD 17.9 bilhão por 2030 at a robust compound annual growth rate of 7.8%. This expansion is underpinned by increased corporate investment aimed at broadening the consumer base and capitalizing on Greece’s rising profile as a destination for culinary and wine tourism, which is expected to further stimulate on-premise consumption.
Despite this positive outlook, underlying consumption patterns reveal a nuanced landscape shaped by evolving consumer behaviors and economic realities. The growing trend toward responsible drinking and heightened economic uncertainty are encouraging a shift in preference toward low-alcohol and lower-cost beverages. Price sensitivity remains a key consideration for many, as disposable incomes face pressure, prompting a more selective approach to spending, especially in discretionary categories such as nightlife and hospitality.
Consequently, the frequency of visits to bars and nightclubs may decline among price-conscious segments, even as affluent consumers continue to drive premiumization trends. High-end, luxury offerings are gaining traction within wealthier demographics, supporting value growth despite volume constraints in the broader market. Going forward, success in the Greek alcoholic beverages sector will require balancing these competing dynamics—leveraging tourism and premiumization opportunities while addressing the price-conscious and health-aware preferences of a diverse and evolving consumer base.
This report delivers a deep dive into the Greece alcoholic beverages market, combining historical performance data from 2020 para 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.
Report Highlights
This report compiles reliable and actionable data on Greece alcoholic beverages market size trends spanning 2020 para 2030. Presented in (Liters/EUR/USD), it features validated historical values (2020–2024) alongside robust forecasts (2025–2030), with CAGR included for both periods. Market segmentation includes product type, packaging type and distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Segmentação de Mercado
The segmentation of the Greece alcoholic beverages market is outlined below:
Tipo de produto – por ex., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, outros), wine (fortified wine, sparkling wine, still wine)
Packaging type – por ex., glass bottles, metal cans, paper container, PET bottles, outros
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, food and drinks stores, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
This section delivers market share statistics for the alcoholic beverages market in Greece, ajudando os leitores a avaliar o desempenho da marca e a dinâmica competitiva. Os principais jogadores apresentados incluem:
AB InBev
Amvyx S.A.
Bacardi Limited
Boutaris Group
Carlsberg A/S
Davide Campari-Milano N.V.
Diageo plc
Domaine Skouras
EZA Protypos Hellenic Brewery S.A.
Greek Wine Cellars D. Kourtakis S.A.
Heineken N.V.
Macedonian Thrace Brewery S.A.
Pernod Ricard Group
Peza Union
Remy Cointreau Group
SPI Group
The Edrington Group Limited
Tsantalis S.A.
Tsililis S.A.
William Grant & Sons Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Access accurate and up-to-date market size data for the Greece alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Principais conclusões
Segmentação de Mercado
Visão geral do mercado
Greece Alcoholic Beverages Market – Análise do tipo de produto
Greece Alcoholic Beverages Market – Packaging Type Analysis
Greece Alcoholic Beverages Market – Análise do Canal de Distribuição
Análise de ações da empresa
AB InBev
Amvyx S.A.
Bacardi Limited
Boutaris Group
Carlsberg A/S
Davide Campari-Milano N.V.
Diageo plc
Domaine Skouras
EZA Protypos Hellenic Brewery S.A.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Greece Alcoholic Beverages Market 2020-2030
Chart Greece Alcoholic Beverages Market, Crescimento Líquido, 2020-2030
Chart Greece Alcoholic Beverages Market, Taxas de crescimento, 2020-2030
Table Greece Alcoholic Beverages Market by Product Type, 2020-2030
Chart Greece Alcoholic Beverages Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Greece Alcoholic Beverages Market by Product Type, 2020-2030
Table Greece Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Greece Alcoholic Beverages Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Greece Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Greece Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Greece Alcoholic Beverages Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Greece Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Greece Alcoholic Beverages Market Share (%), por empresas, 2020-2024
Chart Greece Alcoholic Beverages Market, por empresas, 2024
Table Greece Alcoholic Beverages Market Share (%), por marcas, 2020-2024
Chart Greece Alcoholic Beverages Market, por marcas, 2024
Table Greece – População (Milhões) e Previsão
Table Greece – Índice de Preços ao Consumidor (IPC) e Previsão
Table Greece – Produto Interno Bruto e Previsão
Table Greece Alcoholic Beverages Market: Gaste como proporção do PIB (%)
Table Greece Alcoholic Beverages Market: Consumo per capita (População)