Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 En 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.
Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.
While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.
The report delivers a comprehensive dataset on the Vietnam soft drinks market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, type, verpakkings- en distributiekanaal.
Marktsegmentatie
The Vietnam soft drinks market is categorized into the following segments:
Producttype: flessenwater, koolzuurhoudende frisdranken, concentraten, sappen, RTD -koffie, RTD -thee, energiedrankjes, sportdranken, anderen
Type: normaal, laag- en frisdrank zonder suiker
Verpakking: Flexibele verpakking, glazen flessen, vloeibare dozen, metalen blikken, plastic flessen, anderen
Distributiekanaal: gemakswinkels, e-commerce, Winkels voor eten en drinken, hypermarkten, Kleine supermarkten, supermarkten, anderen
In Vietnam, the soft drinks market is segmented by product type, type, verpakkings- en distributiekanaal. Per producttype, De markt is gecategoriseerd in flessenwater, koolzuurhoudende frisdranken, concentraten, sappen, RTD -koffie, RTD -thee, energiedrankjes, sportdranken, en anderen. Type segments encompass regular, en laag- en frisdrank zonder suiker. Verpakkingssegmenten omvatten flexibele verpakkingen, glazen flessen, vloeibare dozen, metalen blikken, plastic flessen, en anderen. Distributiekanaalsegmentatie bestaat uit gemakswinkels, e-commerce, Winkels voor eten en drinken, hypermarkten, Kleine supermarkten, supermarkten, en anderen.
Competitief landschap
The competitive landscape of the soft drinks industry has been thoroughly analyzed, highlighting key players such as Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings Co. Ltd., Masan Group Corporation, Nestle S.A., New Tower Ltd., Otsuka Holdings Co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Farmaceutische industrie CO. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan hëep phat drankgroep (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).
Dit uitgebreide rapport analyseert de prestaties van toonaangevende bedrijven in de frisdranksector van 2020 naar 2024. De bevindingen benadrukken verschuivingen in marktaandeel, Het onthullen van zowel gevestigde marktleiders als opkomende concurrenten.
Waarom dit rapport kopen?
Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: producttype, type, verpakkings- en distributiekanaal.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
Een enkele onbeperkte gebruikerslicentie binnen dezelfde organisatie, zonder extra kosten voor extra gebruikers.
Inhoudsopgave
INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Vietnam Soft Drinks Market – Producttype analyse
Vietnam Soft Drinks Market – Type analyse
Vietnam Soft Drinks Market – Verpakkingsanalyse
Vietnam Soft Drinks Market – Distributiekanaalanalyse
Belangrijke spelers en marktaandeel
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A.
New Tower Ltd.
Otsuka Holdings Co. Ltd.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring
Cijfers en tafels
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Netto groei, 2020-2030
Chart Vietnam Soft Drinks Market, Groeipercentage, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR Historic en Forecast, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR Historic en Forecast, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), door bedrijven, 2020-2024
Chart Vietnam Soft Drinks Market, door bedrijven, 2024
Table Vietnam Soft Drinks Market Share (%), door merken, 2020-2024
Chart Vietnam Soft Drinks Market, door merken, 2024
Tabel Vietnam – Bevolking (Miljoenen) en voorspelling
Tabel Vietnam – Consumentenprijsindex (CPI) en voorspelling
Tabel Vietnam – Bruto binnenlands product en voorspelling
Table Vietnam Soft Drinks Market: Besteed als een deel van het bbp (%)
Table Vietnam Soft Drinks Market: Consumptie per hoofd van de bevolking (Bevolking)
De genoemde bedrijven
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A.
New Tower Ltd.
Otsuka Holdings Co. Ltd.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Farmaceutische industrie Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan hëep phat drankgroep (THP)
The Coca-Cola Company
Vietnam zuivelproducten Joint Stock Company (Vinamilk)