Morocco Snacks Market 2025

The Moroccan snacks market is projected to expand to USD 2,494.1 miljoen door 2030, growing at a 6.8% Cagr, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.

Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.

Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.

This report presents a thorough analysis and future outlook for the Morocco snacks market, historische gegevens van 2020 naar 2024 en voorspelt 2030. Het onderzoekt de marktomvang, groeipatronen, en gesegmenteerde inzichten, De trends onthullen die de industrie transformeren. By dissecting critical aspects such as product type and distribution channel, Het rapport biedt een uitgebreide toolkit voor het begrijpen en kapitaliseren van marktkansen.

Marktsegmentatie

The Morocco snacks market is structured as follows:
Producttype: banketbakkerij (chocolate confectionery, gum, Sugar Poetsy), ijs en bevroren dessert (bevroren yoghurt, impulsijs, Take-home ijsjes), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), snackbars, zoete koekjes (chocoladekoekjes, koekjes, gewone koekjes, Gevulde koekjes, wafels)
Distributiekanaal: gemakswinkels, discounters, e-commerce, food specialty stores, voorschriften, hypermarkten, Kleine supermarkten, supermarkten, anderen

The snacks market in Morocco is segmented across product type and distribution channel. The categorization of the market by product type includes confectionery (chocolate confectionery, gum, Sugar Poetsy), ijs en bevroren dessert (bevroren yoghurt, impulsijs, Take-home ijsjes), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), snackbars, en zoete koekjes (chocoladekoekjes, koekjes, gewone koekjes, Gevulde koekjes, wafels). Distributiekanaalsegmentatie bestaat uit gemakswinkels, discounters, e-commerce, food specialty stores, voorschriften, hypermarkten, Kleine supermarkten, supermarkten, en anderen.

Competitief landschap

Prominent companies operating within the market comprise August Storck KG, BAHLSEN GmbH & Co. Kg., Bams SA, Banketbakkerij Merba B.V., Best Biscuits Maroc S.A., Biscuiterie Henry’s, Biscuiterie Moderne Zine Sarl, Borras S.L. De Productos Alimenticios, Granenpartners wereldwijd S.A., Chocoladefabriken Lindt & Spreungli ag, Compagnie Cherifienne de Chocolaterie (Aiguebelle), Confiserie Palmyra, Confiserie Trefin N.V., EMSA Ebbo Maroc S.A., Ferrero International S.A., General Mills Inc., Glaces Yasmina, Grefusa S.L., Groupe Anouar Invest, groupe Holmarcom, Grupo Bimbo S.A.B. de C.V., Haribo GmbH & Bedrijf KG, Hellema Hallum B.V., Leader Foods Maroc S.A., Loacker S.p.A., Lorenz Snackworld GmbH, Maghreb Industries S.A., Mars opgenomen, Michoc S.A., Miquel Alimentacio Grup S.A., Mobigen Holding, Mondelez International Inc., Nestle S.A., Pandurata Alimentos Ltda, Pastor S.A., PepsiCo Inc., Perfetti Van Melle Group, Pladis Foods Limited, The Hershey Company and Unilever PLC.

The report provides a detailed assessment of prominent companies within the snacks market, het volgen van hun prestaties van 2020 naar 2024. Inzichten onthullen schommelingen in marktaandeel, zowel ervaren leiders als opkomende spelers benadrukken.

Waarom dit rapport kopen?

Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: Producttype en distributiekanaal.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Morocco snacks market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
Een enkele onbeperkte gebruikerslicentie binnen dezelfde organisatie, zonder extra kosten voor extra gebruikers.

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Morocco Snacks Market – Producttype analyse
Morocco Snacks Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Augustus storck kg
BAHLSEN GmbH & Co. Kg.
Bams SA
Banketbakkerij Merba B.V.
Best Biscuits Maroc S.A.
Biscuiterie Henry’s
Biscuiterie Moderne Zine Sarl
Borras S.L. De Productos Alimenticios
Granenpartners wereldwijd, S.A.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, Netto groei, 2020-2030
Chart Morocco Snacks Market, Groeipercentage, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), door bedrijven, 2020-2024
Chart Morocco Snacks Market, door bedrijven, 2024
Table Morocco Snacks Market Share (%), door merken, 2020-2024
Chart Morocco Snacks Market, door merken, 2024
Table Morocco – Bevolking (Miljoenen) en voorspelling
Table Morocco – Consumentenprijsindex (CPI) en voorspelling
Table Morocco – Bruto binnenlands product en voorspelling
Table Morocco Snacks Market: Besteed als een deel van het bbp (%)
Table Morocco Snacks Market: Consumptie per hoofd van de bevolking (Bevolking)

De genoemde bedrijven

Augustus storck kg
BAHLSEN GmbH & Co. Kg.
Bams SA
Banketbakkerij Merba B.V.
Best Biscuits Maroc S.A.
Biscuiterie Henry’s
Biscuiterie Moderne Zine Sarl
Borras S.L. De Productos Alimenticios
Granenpartners wereldwijd, S.A.
Chocoladefabriken Lindt & Spreungli ag
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
Confiserie Palmyra
Confiserie Trefin N.V.
EMSA Ebbo Maroc S.A.
Ferrero International S.A.
Algemene molens, Inc.
Glaces Yasmina
Grefusa, S.L.
Groupe Anouar Invest
groupe Holmarcom
Grupo Bimbo, S.A.B. de C.V.
Haribo GmbH & Bedrijf KG
Hellema Hallum B.V.
Leader Foods Maroc, S.A.
Loacker S.p.A.
Lorenz Snackworld GmbH
Maghreb Industries S.A.
Mars, Opgenomen
Michoc S.A.
Miquel Alimentacio Grup S.A.
Mobigen Holding
Mondelez International Inc.
Nestle S.A.
Pandurata Alimentos Ltda
Pastor S.A.
PepsiCo, Inc.
Perfetti Van Melle Group
Pladis Foods Limited
The Hershey Company
Unilever plc