China Home Care Market 2025

The Chinese home care market is projected to grow from USD 19.0 miljard in 2025 naar USD 21.8 miljard door 2030, reflecting a 2.76% Cagr, as the sector adapts to shifting consumer priorities amid economic uncertainty. While the market demonstrates resilience due to the essential nature of cleaning products, its evolution is being shaped by two dominant forces: the rise of interest-based e-commerce and a recalibration of premiumization trends, both of which are redefining competitive dynamics and consumption patterns.

Digital commerce transformation has emerged as the most disruptive growth driver, with platforms like Douyin and Xiaohongshu revolutionizing product discovery and purchase behaviors. These channels have successfully merged entertainment with commerce, leveraging short-form video content and influencer marketing to drive impulse purchases, particularly in categories like surface care and dishwashing. The ability to demonstrate product efficacy in real-time has proven especially effective for niche offerings, including plant-based cleaners and specialized formulations for delicate fabrics or pet-friendly households. This shift toward performance-based marketing has enabled agile domestic brands to gain share against multinational incumbents, intensifying competition and accelerating innovation cycles.

Simultaneously, the market is experiencing a pragmatic reevaluation of premiumization. Where consumers previously favored high-end products with sophisticated fragrances or eco-friendly claims, economic pressures have spurred demand for multifunctional yet affordable alternatives. Categories like detergent tablets and concentrated cleaners are gaining traction by balancing efficacy with cost efficiency, while private label offerings from membership retailers carve out larger market shares. Echter, premium segments aren’t disappearing – they’re evolving. Growth persists in hygiene-adjacent niches such as germ-killing toilet cleaners and infant-safe detergents, where perceived health benefits justify higher price points. The challenge for brands lies in articulating tangible value, whether through smart appliance compatibility (e.g., dishwasher-safe formulations) or AI-personalized solutions in air care.

This report provides a comprehensive analysis of the China home care market, Historische gegevens combineren van 2020 naar 2024 met toekomstgerichte projecties door 2030. Het onderzoekt de marktomvang, groeipercentage, en belangrijke trends, Biedt een gedetailleerd perspectief op de evolutie van de industrie. De analyse is gestructureerd over kritieke dimensies, inclusief producttype, Verpakkingstype en distributiekanaal, Stakeholders in staat stellen kansen te identificeren en geïnformeerde strategische beslissingen te nemen.

Rapporteer hoogtepunten

Providing a forward-looking view of the China home care market, this report presents size estimates from 2020 naar 2030, with figures in (Tons/CNY/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – producttype, Verpakkingstype en distributiekanaal – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 naar 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Marktsegmentatie

The segmentation of the China home care market is outlined below:
Producttype - bijv., air fresheners (aerosol air fresheners, car air fresheners, gel air fresheners, liquid air fresheners, anderen), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, elektrische insecticiden, sprays/aerosols), laundry care (stofverzachters, washulpmiddelen, wasmiddelen), polishes (floor polish, furniture polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Verpakkingstype - bijv., Flexibele verpakking, glas, metaal, paper-based containers, rigide plastic
Distributiekanaal - bijv., gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, Gezondheids- en schoonheidswinkels, hypermarkten, Kleine supermarkten, supermarkten, anderen

Macro -economisch & Demografische indicatoren

Ondersteunende context omvat:
Totale bevolking
Consumentenprijsindex (CPI)
Bruto binnenlands product (BBP)
Verbruik per hoofd van de bevolking
Consumentenuitgaven als percentage van het bbp

Deze variabelen verbeteren het begrip van het consumptiepotentieel en macro -economische trends die de markt beïnvloeden.

Competitief landschap: Marktaandeelanalyse

Naast maat- en segmentatiegegevens, the report includes market share breakdowns for primary players in the home care market in China, Dominante bedrijven en bewegingen op merkniveau benadrukken. Profileerde bedrijven omvatten:
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
Hangzhou Transfar Commodity Co., Ltd.
Hebei Kangda Co., Ltd.
Hutchison Whampoa Limited (Romp)
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
Lam binnenkort groep
Leuke groep (AGV Products Corporation)
Reckitt Benckiser Group PLC (RB)
S. C. Johnson & Zoon, Inc.
Shanghai Soap Factory Ltd.
Shanghai Solunar Science & Technology Co., Ltd.
Shanxi Coking Co., Ltd.
De Procter & Gokbedrijf (P&G)
Unilever plc
WHEREALTHFIELDS LOHMANN PTE LTD.
Xian Kaimi Co., Ltd.
Zhejiang Dongnan Chuanpai Daily Co., Ltd.
Zhongshan Lanju Daily Use Products Co., Ltd.

Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.

Waarom kiezen voor dit rapport?

Access accurate and up-to-date market size data for the China home care sector.
Verkrijg korrelige inzichten in belangrijke segmenten, inclusief producttype, Verpakkingstype en distributiekanaal.
Begrijp de onderliggende marktdynamiek door deskundigengestuurde analyse van groeimotoren, barrières, en structurele verschuivingen.
Identificeer aantrekkelijke investeringsgebieden door snelgroeiende categorieën en opkomende consumptiepatronen te volgen.
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Deliverables omvatten

Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
China Home Care Market – Producttype analyse
China Home Care Market – Verpakkingstype analyse
China Home Care Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table China Home Care Market 2020-2030
Chart China Home Care Market, Netto groei, 2020-2030
Chart China Home Care Market, Groeipercentage, 2020-2030
Table China Home Care Market by Product Type, 2020-2030
Chart China Home Care Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart China Home Care Market by Product Type, 2020-2030
Table China Home Care Market by Packaging Type, 2020-2030
Chart China Home Care Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart China Home Care Market by Packaging Type, 2020-2030
Table China Home Care Market by Distribution Channel, 2020-2030
Chart China Home Care Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart China Home Care Market by Distribution Channel, 2020-2030
Table China Home Care Market Share (%), door bedrijven, 2020-2024
Chart China Home Care Market, door bedrijven, 2024
Table China Home Care Market Share (%), door merken, 2020-2024
Chart China Home Care Market, door merken, 2024
Tabel China – Bevolking (Miljoenen) en voorspelling
Tabel China – Consumentenprijsindex (CPI) en voorspelling
Tabel China – Bruto binnenlands product en voorspelling
Table China Home Care Market: Besteed als een deel van het bbp (%)
Table China Home Care Market: Consumptie per hoofd van de bevolking (Bevolking)