According to the latest data, the market size of the hair care products industry in Sweden is expected to rise by USD 243.8 million with a CAGR of 6.7% by the end of 2029. One significant driver is the increasing focus on health and wellness among Swedish consumers. There is a heightened awareness of the benefits of maintaining scalp health and overall hair vitality, prompting a preference for high-quality products that offer both aesthetic and therapeutic benefits. This trend is supported by the Swedish inclination towards holistic well-being, which is reflected in the demand for hair care solutions that are gentle, nourishing, and free from harmful chemicals.
Aanvullend, the influence of digitalization and the rise of e-commerce are reshaping the hair care market in Sweden. The convenience of online shopping and the accessibility to a wide range of products, including international and niche brands, are driving consumer engagement. Personalized online shopping experiences, supported by targeted digital marketing and product reviews, are enhancing consumer decision-making and contributing to market growth.
The report delivers an in-depth analysis of the Sweden hair care products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, packaging material, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the hair care products market.
Marktsegmentatie
The following outlines the segmentation of the hair care products market in Sweden:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, anderen
Pricing: massa, premie
Packaging material: Flexibele verpakking, glas, metaal, rigid plastics, anderen
Distributiekanaal: gemakswinkels, supermarkten en hypermarkten, discounters, Kleine supermarkten, Gezondheids- en schoonheidswinkels, direct selling, e-commerce, hair salons, anderen
The Sweden hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Sweden is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, en anderen. On the basis of pricing, the hair care products market in Sweden has been segmented into mass, en premium. By packaging material, the hair care products market in Sweden has been segmented into flexible packaging, glas, metaal, rigid plastics, en anderen. Based upon distribution channel, the hair care products market in Sweden is also categorized into convenience stores, supermarkten en hypermarkten, discounters, Kleine supermarkten, Gezondheids- en schoonheidswinkels, direct selling, e-commerce, hair salons, en anderen.
Competitief landschap
The Sweden hair care products market is highly competitive. Key companies profiled in the report include L’Oreal S.A., Henkel AG & Co. KGaA, Maria Nila AB, Unilever plc, De Procter & Gokbedrijf (P&G), Bjorn Axen AB, SACHAJUAN Haircare AB, Lumene Oy, Lernberger Stafsing AB, Wella AG, Revlon Inc., IDA Warg Beauty AB, John Paul Mitchell Systems Inc., Wish and Way AB, H&M Hennes & Mauritz AB, L’anza Research International Inc., Karo Healthcare AB, Natuur & Co, Kao Corporation, Lowengrip Beauty AB, Yves Rocher sa.
This report delivers an in-depth breakdown of key players within the Sweden hair care products market, outlining their performance from 2019 door 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Waarom dit rapport kopen?
Obtain precise statistical data and forecasts for the Sweden hair care products market.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Sweden hair care products market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Sweden hair care products market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
Inhoudsopgave
INHOUDSOPGAVE
Key findings
Report scope
Research methodology
Market overviewSweden hair care products market – product analysis
Sweden hair care products market – pricing analysis
Sweden hair care products market – packaging material analysis
Sweden hair care products market – distribution channel analysis
Key players and market share
– L'Oreal S.A.
– Henkel AG & Co. KGaA
– Maria Nila AB
– Unilever plc
– De Procter & Gokbedrijf (P&G)
…
Macroeconomic data and forecast
Vrijwaring
Cijfers en tafels
Table Sweden hair care products market 2019-2029
Chart Sweden hair care products market, net growth, 2019-2029
Chart Sweden hair care products market, groeipercentage, 2019-2029
Table Sweden hair care products market by product, 2019-2029
Chart Sweden hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Sweden hair care products market by product, 2019-2029
Table Sweden hair care products market by pricing, 2019-2029
Chart Sweden hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Sweden hair care products market by pricing, 2019-2029
Table Sweden hair care products market by packaging material, 2019-2029
Chart Sweden hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Sweden hair care products market by packaging material, 2019-2029
Table Sweden hair care products market by distribution channel, 2019-2029
Chart Sweden hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Sweden hair care products market by distribution channel, 2019-2029
Table Sweden hair care products market share (%), by companies, 2019-2023
Chart Sweden hair care products market, by companies, 2023
Table Sweden hair care products market share (%), by brands, 2019-2023
Chart Sweden hair care products market, by brands, 2023
Table Sweden – population (millions) and forecast
Table Sweden – consumer price index (CPI) and forecast
Table Sweden – gross domestic product and forecast
Table Sweden hair care products market: spend as a proportion of GDP (%)
Table Sweden hair care products market: consumption per capita (population)