Morocco Beauty and Personal Care Products Market 2025

Morocco’s beauty and personal care market is positioned for steady expansion, with projections indicating growth from USD 1,163.4 miljoen in 2024 naar USD 1,785.5 miljoen door 2030, reflecting a robust 7.4% compound annual growth rate. This growth trajectory emerges against a backdrop of persistent economic headwinds, including modest GDP expansion and elevated inflation levels that continue to pressure household budgets. The constrained economic environment is fostering more value-conscious purchasing behaviors, with consumers increasingly seeking affordable alternatives while maintaining their beauty routines. However, demographic shifts are creating countervailing opportunities, as Morocco’s aging population drives demand for anti-aging solutions across gender lines. Manufacturers are responding by expanding specialized offerings beyond traditional women’s skincare into male grooming segments and hybrid categories like anti-aging sun care and complexion products, reflecting evolving beauty norms in the North African market.

The market’s development is being shaped by a unique interplay of traditional practices and modern influences. Morocco’s deep-rooted heritage in natural beauty remedies, particularly argan oil-based formulations, continues to inform product development even as international trends gain traction through digital channels and returning diaspora communities. Urbanization is accelerating demand for sophisticated beauty regimens, while rising tourist inflows – particularly from European and Middle Eastern markets – are exposing local consumers to global brands and premium segments. E-commerce platforms are emerging as critical growth drivers, democratizing access to both international labels and local artisanal brands while enabling price comparison in a cost-sensitive environment. This digital transformation is particularly impactful among younger demographics, who increasingly research ingredients and seek multifunctional products that bridge traditional Moroccan beauty wisdom with clinical efficacy claims.

Distribution channels are undergoing rapid evolution, with pharmacy networks gaining prominence for dermocosmetic and anti-aging products while traditional souks maintain stronghold in herbal and natural remedy segments. The market’s bifurcation is becoming more pronounced, with mass-market brands competing on affordability in core categories like haircare and basic skincare, while premium players target urban elites with science-backed formulations that incorporate both global active ingredients and locally-sourced botanicals. Regulatory alignment with EU cosmetic standards is gradually raising quality benchmarks, encouraging domestic manufacturers to invest in R&D and professional packaging to compete with imported brands. As inflationary pressures persist, successful market players will need to balance price sensitivity with the growing consumer expectation for products that deliver both cultural authenticity and measurable results, particularly in high-growth segments like halal cosmetics and gender-inclusive anti-aging solutions.

Delivering a data-driven perspective on the Morocco beauty and personal care products market, Het rapport beschrijft de historische prestaties in de afgelopen zes jaar en projecteert toekomstige trends door 2030. Het duikt in marktsegmentatie, analyzing developments across product type, prijsklasse, consumentengroep, Key Pack -materiaal en distributiekanaal.

Marktsegmentatie

The segmentation of the Morocco beauty and personal care products market is outlined below:
Producttype: badproducten, Kleurcosmetica, deodorants, Depilatory Products, parfums en geuren, Haarverzorgingsproducten, Verzorgingsproducten voor mannen, mondelinge zorg, Huidverzorgingsproducten, Sun Care Products
Prijsklasse: Premium -producten, massaproducten
Consumentengroep: baby/kind, volwassen
Key Pack -materiaal: Flexibele verpakking, glas, metaal, papier & bord, rigide kunststoffen
Distributiekanaal: Winkels van schoonheid en persoonlijke verzorging, gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, kapsels, hypermarkten, apotheken, Kleine supermarkten, supermarkten, anderen

In Morocco, De markt voor schoonheids- en persoonlijke verzorgingsproducten wordt gesegmenteerd per producttype, prijsklasse, consumentengroep, Key Pack -materiaal en distributiekanaal. Per producttype, the market includes bath products, Kleurcosmetica, deodorants, Depilatory Products, parfums en geuren, Haarverzorgingsproducten, Verzorgingsproducten voor mannen, mondelinge zorg, Huidverzorgingsproducten, en Sun Care Products. Prijsbereiksegmenten omvatten premiumproducten, en massaproducten. Consumentengroepsegmenten dekken baby/kind, en volwassen. De sleutelpakketmateriaalsegmentatie omvat flexibele verpakkingen, glas, metaal, papier & bord, en rigide kunststoffen. Distributiekanaalsegmentatie bestaat uit schoonheids- en persoonlijke verzorgingswinkels, gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, kapsels, hypermarkten, apotheken, Kleine supermarkten, supermarkten, en anderen.

Competitief landschap

Major participants in the beauty and personal care products market comprise Aksal Groupe S.A., Beiersdorf ag, Caravan Fragancias S.L., Chanel S.A., Colgate-Palmolive Company, Cosnova GmbH, Coty Inc., Espace Cosmetic Sarl, Eveline Cosmetics S.A. sp. k., Forever Living Products International Inc., Galderma S.A., GROUPE PANTHER SA, Haleon plc, Kenvue Inc., Nuxe SAS -laboratorium, Laboratoires Biotal Cosmetics, Laboratoires Sarbec, Laboratoires Stagma, Laboratoires SVR SAS, Landoll S.R.L., Lesieur Cristal SA, L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (Lvmh), Naos SAS, Natuur & Co, Novatis Group SA, Olaplex Inc., Oriflame Cosmetics S.A., Pierre Fabre S.A., Puig Sl, Reckitt Benckiser Group PLC (RB), Societe Bic S.A., Sorali Cosmetic Produtos De Higiene Ltda, De Estee Lauder Companies Inc., Het Himalaya Drug Company, De Procter & Gokbedrijf (P&G), Unilever plc, Verbeteren met, Wordis SARL and Yves Rocher sa.

Dit rapport presenteert een uitgebreide analyse van grote entiteiten op de markt voor schoonheids- en persoonlijke verzorgingsproducten, focussen op hun prestaties van 2020 naar 2024. Bevindingen tonen veranderingen in marktaandeel, Zowel langdurige leiders als nieuwe uitdagers erkennen.

Waarom dit rapport kopen?

Obtain precise statistical data and forecasts for the Morocco beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Morocco beauty and personal care products market: producttype, prijsklasse, consumentengroep, Key Pack -materiaal en distributiekanaal.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Morocco beauty and personal care products market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Morocco beauty and personal care products market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
Een enkele onbeperkte gebruikerslicentie binnen dezelfde organisatie, zonder extra kosten voor extra gebruikers.

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Morocco Beauty and Personal Care Products Market – Producttype analyse
Morocco Beauty and Personal Care Products Market – Prijsklasse -analyse
Morocco Beauty and Personal Care Products Market – Consumentengroepanalyse
Morocco Beauty and Personal Care Products Market – Key Pack Material Analysis
Morocco Beauty and Personal Care Products Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Aksal Groupe S.A.
Beiersdorf ag
Caravan Fragancias, S.L.
Chanel S.A.
Colgate-Palmolive Company
Cosnova GmbH
Coty Inc.
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Morocco Beauty and Personal Care Products Market 2020-2030
Chart Morocco Beauty and Personal Care Products Market, Netto groei, 2020-2030
Chart Morocco Beauty and Personal Care Products Market, Groeipercentage, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, CAGR Historic en Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, CAGR Historic en Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic en Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Morocco Beauty and Personal Care Products Market Share (%), door bedrijven, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, door bedrijven, 2024
Table Morocco Beauty and Personal Care Products Market Share (%), door merken, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, door merken, 2024
Table Morocco – Bevolking (Miljoenen) en voorspelling
Table Morocco – Consumentenprijsindex (CPI) en voorspelling
Table Morocco – Bruto binnenlands product en voorspelling
Table Morocco Beauty and Personal Care Products Market: Besteed als een deel van het bbp (%)
Table Morocco Beauty and Personal Care Products Market: Consumptie per hoofd van de bevolking (Bevolking)

De genoemde bedrijven

Aksal Groupe S.A.
Beiersdorf ag
Caravan Fragancias, S.L.
Chanel S.A.
Colgate-Palmolive Company
Cosnova GmbH
Coty Inc.
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
Forever Living Products International, Inc.
Galderma S.A.
GROUPE PANTHER SA
Haleon plc
Kenvue Inc.
Nuxe SAS -laboratorium
Laboratoires Biotal Cosmetics
Laboratoires Sarbec
Laboratoires Stagma
Laboratoires SVR SAS
Landoll S.R.L.
Lesieur Cristal SA
L'Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (Lvmh)
Naos SAS
Natuur & Co
Novatis Group SA
Olaplex Inc.
Oriflame Cosmetics S.A.
Pierre Fabre S.A.
Puig Sl
Reckitt Benckiser Group PLC (RB)
Societe Bic S.A.
Sorali Cosmetic Produtos De Higiene Ltda
De Estee Lauder Companies Inc.
Het Himalaya Drug Company
De Procter & Gokbedrijf (P&G)
Unilever plc
Verbeteren met
Wordis SARL
Yves Rocher SA