Malaysia Beauty and Personal Care Products Market 2025

Malaysia’s beauty and personal care market is poised for moderate yet steady expansion, with projections indicating an incremental growth of USD 2.6 billion and a CAGR approaching 9.6% over de voorspellingsperiode. The market’s evolution is being shaped by a confluence of factors, including heightened digital engagement, a culturally diverse consumer base, and shifting preferences toward specialized product segments. Halal-certified beauty, Korean-inspired skincare regimens, and clean-label cosmetics have emerged as high-performing categories, reflecting a broader consumer shift toward ingredient-conscious purchasing decisions. This trend is further amplified by the growing influence of social media and digital beauty communities, which continue to drive awareness and demand for products that align with ethical and efficacy-based standards.

In 2024, the market sustained its upward momentum, bolstered by post-pandemic normalization, a resurgence in social activities, and a gradually stabilizing economic landscape. The revival of tourism played a critical role in revitalizing retail demand, particularly within duty-free and travel retail channels, where categories such as fragrances, Kleurcosmetica, and premium skincare experienced heightened traction. This resurgence not only underscored the importance of travel retail as a key growth driver but also prompted domestic retailers to enhance in-store engagement strategies, including experiential merchandising and localized promotions, to compete effectively. Leading health and beauty specialists, including Watsons and Guardian, reported strong sales performance, attributed to diversified product offerings and tactical pricing strategies designed to cater to a broad spectrum of consumer segments.

Private-label brands gained further ground in 2024 as persistent inflationary pressures and elevated living costs reinforced demand for value-oriented alternatives. Retailers strategically expanded their private-label portfolios to capture this trend, with Watsons broadening its Target Pro and Collagen lines to appeal to cost-sensitive yet quality-driven shoppers. Simultaneously, ingredient-focused beauty continued to dominate product innovation, with consumers demonstrating heightened scrutiny over formulations. Key active ingredients such as hyaluronic acid, ceramides, and glutathione featured prominently in new product launches, as brands increasingly leveraged dermatological testing and science-backed marketing to substantiate claims. This emphasis on transparency and efficacy highlights a broader industry pivot toward functional beauty solutions that cater to informed and discerning consumers. The convergence of these trends—rising private-label adoption, ingredient-led innovation, and the resurgence of travel retail—positions Malaysia’s beauty and personal care market for sustained, albeit competitive, growth in the coming years.

This report provides a strategic analysis of the Malaysia beauty and personal care products market, Historische trends onderzoeken van 2020 naar 2024 en het voorspellen van ontwikkelingen door middel van 2030. Het beoordeelt de marktomvang, groeimiddelen, en belangrijke stuurprogramma's van verandering, Biedt een uitgebreid beeld van de toekomst van de industrie. Door de markt te ontleden aan het producttype, prijsklasse, consumentengroep, Key Pack -materiaal en distributiekanaal, Het rapport identificeert kansen met een hoge potentieel en bruikbare strategieën voor marktspelers om te gedijen in een competitief landschap.

Marktsegmentatie

The Malaysia beauty and personal care products market is categorized into the following segments:
Producttype: badproducten, Kleurcosmetica, deodorants, Depilatory Products, parfums en geuren, Haarverzorgingsproducten, Verzorgingsproducten voor mannen, mondelinge zorg, Huidverzorgingsproducten, Sun Care Products
Prijsklasse: Premium -producten, massaproducten
Consumentengroep: baby/kind, volwassen
Key Pack -materiaal: Flexibele verpakking, glas, metaal, papier & bord, rigide kunststoffen
Distributiekanaal: Winkels van schoonheid en persoonlijke verzorging, gemakswinkels, Direct verkoop, e-commerce, Algemene merchandise winkels, kapsels, hypermarkten, apotheken, Kleine supermarkten, supermarkten, anderen

In Malaysia, De markt voor schoonheids- en persoonlijke verzorgingsproducten wordt gesegmenteerd per producttype, prijsklasse, consumentengroep, Key Pack -materiaal en distributiekanaal. Per producttype, the market features bath products, Kleurcosmetica, deodorants, Depilatory Products, parfums en geuren, Haarverzorgingsproducten, Verzorgingsproducten voor mannen, mondelinge zorg, Huidverzorgingsproducten, en Sun Care Products. Prijsbereiksegmenten omvatten premiumproducten, en massaproducten. Consumer group segments encompass baby/child, en volwassen. De segmentatie van de sleutelpakketmateriaal omvat flexibele verpakkingen, glas, metaal, papier & bord, en rigide kunststoffen. Distributiekanaalsegmentatie bestaat uit schoonheids- en persoonlijke verzorgingswinkels, gemakswinkels, Direct verkoop, e-commerce, Algemene merchandise winkels, kapsels, hypermarkten, apotheken, Kleine supermarkten, supermarkten, en anderen.

Competitief landschap

The beauty and personal care products market is largely dominated by key players such as Alliance Cosmetics Sdn Bhd, Amorepacific Corporation, Amway Corporation, Asia Brands Berhad, Atomy Co. Ltd., Beiersdorf ag, Berjaya Corporation Berhad, Chanel S.A., Clarins SA, Colgate-Palmolive Company, Cosnova GmbH, Coty Inc., Haleon plc, Henkel Ag & Co. KGAA, Kao Corporation, Kenvue Inc., Koninklijke Philips N.V., Lam Soon Group, LG huishouden & Health Care Ltd., Lion Corporation, L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (Lvmh), Mandom Corporation, Mary Kay Inc., Nu Skin Enterprises Inc., Orkla asa, OSHIEN2U SDN. BHD., Panasonic Corporation, Pure Laboratories Inc., Reckitt Benckiser Group PLC (RB), Revlon Inc., Rohto Pharmaceutical Co. Ltd., Sebapharma gmbH & CO. Kg, Shiseido Company Limited, The Body Shop International Ltd., De Estee Lauder Companies Inc., De Procter & Gokbedrijf (P&G), Tohtonku Sdn. Bhd., Unilever PLC and Wipro Limited.

This comprehensive report analyzes the performance of leading companies in the beauty and personal care products sector from 2020 naar 2024. De bevindingen benadrukken verschuivingen in marktaandeel, Het onthullen van zowel gevestigde marktleiders als opkomende concurrenten.

Waarom dit rapport kopen?

Obtain precise statistical data and forecasts for the Malaysia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia beauty and personal care products market: producttype, prijsklasse, consumentengroep, Key Pack -materiaal en distributiekanaal.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Malaysia beauty and personal care products market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Malaysia beauty and personal care products market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
Een enkele onbeperkte gebruikerslicentie binnen dezelfde organisatie, zonder extra kosten voor extra gebruikers.

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Malaysia Beauty and Personal Care Products Market – Producttype analyse
Malaysia Beauty and Personal Care Products Market – Prijsklasse -analyse
Malaysia Beauty and Personal Care Products Market – Consumentengroepanalyse
Malaysia Beauty and Personal Care Products Market – Key Pack Material Analysis
Malaysia Beauty and Personal Care Products Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Amway Corporation
Asia Brands Berhad
Atomy Co., Ltd.
Beiersdorf ag
Berjaya Corporation Berhad
Chanel S.A.
Clarins SA
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Malaysia Beauty and Personal Care Products Market 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Netto groei, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Groeipercentage, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, CAGR Historic en Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, CAGR Historic en Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic en Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Malaysia Beauty and Personal Care Products Market Share (%), door bedrijven, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, door bedrijven, 2024
Table Malaysia Beauty and Personal Care Products Market Share (%), door merken, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, door merken, 2024
Table Malaysia – Bevolking (Miljoenen) en voorspelling
Table Malaysia – Consumentenprijsindex (CPI) en voorspelling
Table Malaysia – Bruto binnenlands product en voorspelling
Table Malaysia Beauty and Personal Care Products Market: Besteed als een deel van het bbp (%)
Table Malaysia Beauty and Personal Care Products Market: Consumptie per hoofd van de bevolking (Bevolking)

De genoemde bedrijven

Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Amway Corporation
Asia Brands Berhad
Atomy Co., Ltd.
Beiersdorf ag
Berjaya Corporation Berhad
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Cosnova GmbH
Coty Inc.
Haleon plc
Henkel Ag & Co. KGAA
Kao Corporation
Kenvue Inc.
Koninklijke Philips N.V.
Lam Soon Group
LG huishouden & Gezondheidszorg, Ltd.
Lion Corporation
L'Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (Lvmh)
Mandom Corporation
Mary Kay Inc.
Nu Skin Enterprises, Inc.
Orkla asa
OSHIEN2U SDN. BHD.
Panasonic Corporation
Pure Laboratories Inc.
Reckitt Benckiser Group PLC (RB)
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Sebapharma gmbH & CO. Kg
Shiseido Company, Beperkt
The Body Shop International Ltd.
De Estee Lauder Companies Inc.
De Procter & Gokbedrijf (P&G)
Tohtonku Sdn. Bhd.
Unilever plc
Wipro Limited