Austria Alcoholic Beverages Market 2025

The Austrian alcoholic beverages market is projected to grow from USD 14.8 miljard in 2025 naar USD 16.5 miljard door 2030, weerspiegeling van een bescheiden samengestelde jaarlijkse groeisnelheid van 2.2%. Echter, this value-led expansion masks a more complex structural shift in consumption patterns, as total sales volume is expected to decline further over the forecast period. The disconnect between revenue and volume reflects a broader recalibration in consumer behavior, driven by rising health consciousness and evolving social norms around alcohol use.

The decline in per-capita alcohol consumption is particularly pronounced among younger demographics, who are increasingly prioritizing wellness, mental clarity, and long-term health outcomes. This generational shift has been reinforced by a growing societal acceptance of sobriety and moderation, leading to more consumers actively reducing or eliminating alcohol from their routines. As a result, traditional categories are under pressure to justify their relevance in a market where consumers are more intentional and values-driven in their choices.

Nonetheless, tourism continues to offer a meaningful offset to domestic consumption softness, particularly in major cities and alpine regions where on-premise sales remain robust. The hospitality sector benefits from strong inbound travel demand, supporting experiential and occasion-based consumption, particularly for wine, beer, and regional specialties. These pockets of growth provide a counterbalance to the overall decline in everyday consumption habits.

Tegelijkertijd, non-alcoholic alternatives are gaining traction as a credible and fast-growing segment. Products positioned as healthier, lower-cost substitutes are attracting significant short-term consumer interest, particularly among individuals experimenting with reduced alcohol lifestyles. This trend is expected to deepen as innovation in taste, branding, and functionality expands the appeal of alcohol-free beverages beyond niche wellness consumers.

Looking forward, sustained market value growth will depend on the industry’s ability to adapt to a more health-conscious and experience-oriented consumer base. Companies that succeed will likely be those able to diversify their portfolios, invest in non-alcoholic innovations, and tap into tourism-driven consumption, while addressing the shifting social and cultural dynamics that are redefining alcohol’s role in modern Austrian lifestyles.

The report provides a comprehensive analysis of the Austria alcoholic beverages market, Het aanbieden van gedetailleerde gegevens over de historische marktomvang en groeipercentages in de afgelopen zes jaar, naast voorspellingen die zich uitstrekken tot 2030. Het presenteert een diepgaand onderzoek van marktcategorieën en subcategorieën, met een bepaalde focus op belangrijke trends die de industrie vormen over het producttype, Verpakkingstype en distributiekanaal.

Rapporteer hoogtepunten

Providing a forward-looking view of the Austria alcoholic beverages market, this report presents size estimates from 2020 naar 2030, with figures in (Liters/EUR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – producttype, Verpakkingstype en distributiekanaal – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, beleid, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 naar 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Marktsegmentatie

The following outlines the segmentation of the Austria alcoholic beverages market:
Producttype - bijv., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (spirit-based RTDs, wine-based RTDs, anderen), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, anderen), wine (versterkte wijn, non alcoholic wine, mousserende wijn, Nog steeds wijn)
Verpakkingstype - bijv., glazen flessen, metalen blikken, paper container, Huisdierflessen, anderen
Distributiekanaal - bijv., Bars en Horeca, gemakswinkels, discounters, e-commerce, Winkels voor eten en drinken, voorschriften, hypermarkten, Kleine supermarkten, supermarkten, anderen

Macro -economisch & Demografische indicatoren

Ondersteunende context omvat:
Totale bevolking
Consumentenprijsindex (CPI)
Bruto binnenlands product (BBP)
Verbruik per hoofd van de bevolking
Consumentenuitgaven als percentage van het bbp

Deze variabelen verbeteren het begrip van het consumptiepotentieel en macro -economische trends die de markt beïnvloeden.

Competitief landschap: Marktaandeelanalyse

Naast maat- en segmentatiegegevens, the report includes market share breakdowns for primary players in the alcoholic beverages market in Austria, Dominante bedrijven en bewegingen op merkniveau benadrukken.
Ab inb.
Bacardi Limited
Brauerei Hirt GmbH
Brauerei Murau eGen
Budweiser Budvar n.p.
Davide Campari-Milano N.V.
Diageo plc
Dr.. August Oetker
N.V Heineken.
Mast-Jagermeister SE
Ottakringer Gewraenke AG
Pernod Ricard Group
Privatbrauerei Fritz Egger GmbH & Co. Kg
Privatbrauerei Zwettl
Schlumberger AG
Stieglbrauerei zu Salzburg GmbH
Weinkellerei Lenz Moser AG
Winzer Krems GesmbH

Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.

Waarom kiezen voor dit rapport?

Access accurate and up-to-date market size data for the Austria alcoholic beverages sector.
Verkrijg korrelige inzichten in belangrijke segmenten, inclusief producttype, Verpakkingstype en distributiekanaal.
Begrijp de onderliggende marktdynamiek door deskundigengestuurde analyse van groeimotoren, barrières, en structurele verschuivingen.
Identificeer aantrekkelijke investeringsgebieden door snelgroeiende categorieën en opkomende consumptiepatronen te volgen.
Evalueer het competitieve landschap om timing te ondersteunen, positionering, en strategische besluitvorming.
Bevat een enterprise licentie met één gebruiker zonder extra kosten voor interne distributie.

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Deliverables omvatten

Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Austria Alcoholic Beverages Market – Producttype analyse
Austria Alcoholic Beverages Market – Verpakkingstype analyse
Austria Alcoholic Beverages Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Ab inb.
Bacardi Limited
Brauerei Hirt GmbH
Brauerei Murau eGen
Budweiser Budvar n.p.
Davide Campari-Milano N.V.
Diageo plc
Dr.. August Oetker
N.V Heineken.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Austria Alcoholic Beverages Market 2020-2030
Chart Austria Alcoholic Beverages Market, Netto groei, 2020-2030
Chart Austria Alcoholic Beverages Market, Groeipercentage, 2020-2030
Table Austria Alcoholic Beverages Market by Product Type, 2020-2030
Chart Austria Alcoholic Beverages Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Austria Alcoholic Beverages Market by Product Type, 2020-2030
Table Austria Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Austria Alcoholic Beverages Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart Austria Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Austria Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Austria Alcoholic Beverages Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Austria Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Austria Alcoholic Beverages Market Share (%), door bedrijven, 2020-2024
Chart Austria Alcoholic Beverages Market, door bedrijven, 2024
Table Austria Alcoholic Beverages Market Share (%), door merken, 2020-2024
Chart Austria Alcoholic Beverages Market, door merken, 2024
Table Austria – Bevolking (Miljoenen) en voorspelling
Table Austria – Consumentenprijsindex (CPI) en voorspelling
Table Austria – Bruto binnenlands product en voorspelling
Table Austria Alcoholic Beverages Market: Besteed als een deel van het bbp (%)
Table Austria Alcoholic Beverages Market: Consumptie per hoofd van de bevolking (Bevolking)