The toys and games market in Malaysia was valued at USD 2,033 juta dalam 2023 ke USD 3,316 juta oleh 2029, progressing at a CAGR of 8.5% dari 2024 ke 2029, Menurut hasil kajian pasaran terkini. Malaysia’s toys and games market is expanding, driven by increasing consumer spending on both traditional toys and video games. Licensed toys and educational products are in high demand, while the video games segment, particularly mobile gaming, is benefiting from widespread smartphone use and high-speed internet access.
The report offers a comprehensive evaluation of the Malaysia toys and games market, Membentangkan data penting mengenai saiz pasaran sejarah, Corak pertumbuhan, dan unjuran masa depan. Ia memberikan pecahan segmen pasaran dan sub-segmen menyeluruh, dengan fokus pada pembolehubah utama seperti produk, dan saluran pengedaran. This comprehensive evaluation aids in identifying the growth potential within the toys and games industry.
Segmentasi Pasaran
The toys and games market in Malaysia is classified into the following segments:
Produk: traditional toys and games (licensed, non-licensed), video games and consoles
Saluran pengedaran: Pasaraya dan Pasar Hypermarket, electronics stores, toy stores, e-dagang, yang lain
The Malaysia toys and games market is segmented on the basis of product, dan saluran pengedaran. On the basis of product, the toys and games market in Malaysia has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Oleh saluran pengedaran, the toys and games market in Malaysia has been segmented into supermarkets and hypermarkets, electronics stores, toy stores, e-dagang, dan yang lain.
Landskap yang kompetitif
The Malaysia toys and games market is highly competitive. The prominent players operating in the Malaysia toys and games market include Valve Corporation, Ubisoft Entertainment SA, Tencent Holdings Ltd., Square Enix Holdings Co. Ltd., Sony Corporation, Shanghai Lilith Technology Co. Ltd., Roblox Corporation, Nintendo Co. Ltd., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, Konami Group Corporation, Hasbro Inc., Garena Interactive Holding Ltd., Electronic Arts Inc., ByteDance Ltd., Bandai Namco Holdings Inc.
The report presents a detailed analysis of the Malaysia toys and games market, memberi tumpuan kepada prestasi syarikat utama antara 2019 dan 2023. Data menawarkan pandangan yang berharga ke dalam turun naik bahagian pasaran, mengenal pasti pemimpin yang mantap dan pendakian peserta baru. Maklumat sedemikian menyediakan syarikat dengan alat yang diperlukan untuk meningkatkan kedudukan strategik mereka dan kekal berdaya saing, Walaupun keadaan pasaran berkembang.
Mengapa Beli Laporan Ini?
Obtain precise statistical data and forecasts for the Malaysia toys and games market.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Malaysia toys and games market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Malaysia toys and games market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Jadual Kandungan
Jadual Kandungan
Penemuan utama
Laporan Skop
Metodologi penyelidikan
Market overviewMalaysia toys and games market – Analisis produk
Malaysia toys and games market – Analisis saluran pengedaran
Pemain utama dan bahagian pasaran
– Valve Corporation
– Ubisoft Entertainment SA
– Tencent Holdings Ltd.
– Square Enix Holdings Co., LTD.
– Sony Corporation
…
Data makroekonomi dan ramalan
Penafian
Angka dan jadual
Table Malaysia toys and games market 2019-2029
Chart Malaysia toys and games market, Pertumbuhan Bersih, 2019-2029
Chart Malaysia toys and games market, kadar pertumbuhan, 2019-2029
Table Malaysia toys and games market by product, 2019-2029
Chart Malaysia toys and games market by product, CAGR Bersejarah dan ramalan, 2019-2029
Chart Malaysia toys and games market by product, 2019-2029
Table Malaysia toys and games market by distribution channel, 2019-2029
Chart Malaysia toys and games market by distribution channel, CAGR Bersejarah dan ramalan, 2019-2029
Chart Malaysia toys and games market by distribution channel, 2019-2029
Table Malaysia toys and games market share (%), oleh syarikat, 2019-2023
Chart Malaysia toys and games market, oleh syarikat, 2023
Table Malaysia toys and games market share (%), oleh jenama, 2019-2023
Chart Malaysia toys and games market, oleh jenama, 2023
Jadual Malaysia – penduduk (berjuta -juta) dan ramalan
Jadual Malaysia – Indeks Harga Pengguna (Cpi) dan ramalan
Jadual Malaysia – Keluaran Dalam Negara Kasar dan Ramalan
Table Malaysia toys and games market: menghabiskan sebagai sebahagian daripada KDNK (%)
Table Malaysia toys and games market: Penggunaan per kapita (penduduk)