According to the latest data, the market size of the toys and games industry in Asia Pacific is expected to rise by USD 68.5 billion with a CAGR of 6.3% by the end of 2029. Asia Pacific’s toys and games market is experiencing robust growth, fueled by a large and growing youth population, particularly in countries like India and China. Increasing disposable incomes and urbanization are driving demand for licensed toys and premium products. In the video games sector, mobile gaming is particularly strong, supported by widespread smartphone penetration and growing internet connectivity, with markets like Japan and South Korea also seeing strong sales of consoles and video games.
This report presents a detailed overview of the Asia Pacific toys and games industry, including key data on historical market size, kadar pertumbuhan, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, distribution channel, and country. This detailed analysis supports the identification of growth opportunities within the toys and games industry.
Segmentasi Pasaran
The toys and games market in Asia Pacific is structured as follows:
Produk: traditional toys and games (licensed, non-licensed), video games and consoles
Saluran pengedaran: kedai serbaneka, Pasaraya dan Pasar Hypermarket, grocery stores, electronics stores, toy stores, e-dagang, yang lain
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, yang lain
The Asia Pacific toys and games market is segmented on the basis of product, distribution channel, and country. Oleh produk, the toys and games market in Asia Pacific has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Based upon distribution channel, the toys and games market in Asia Pacific is categorized into convenience stores, Pasaraya dan Pasar Hypermarket, grocery stores, electronics stores, toy stores, e-dagang, dan yang lain. Geographically, the toys and games market in Asia Pacific is segmented into Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, dan yang lain.
Landskap yang kompetitif
The Asia Pacific toys and games market is highly competitive. The leading players in the toys and games market include Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co. Ltd., Webzen Inc., VTech Holdings Limited, Type-Moon Co. Ltd., Tomy Company Ltd., Tencent Holdings Ltd., Square Enix Holdings Co. Ltd., Sony Corporation, SmileGate Inc., Shanghai Yaoji Technology Co. Ltd., Sega Sammy Holdings Inc., Seasun Games Corporation Limited, Perfect World Co. Ltd., Nintendo Co. Ltd., NHN Corp., Nexon Co. Ltd., NetEase Inc. (Yanxuan), NCSoft Corporation, Mixi Inc., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, Konami Group Corporation, Hypergryph Network Technology Co. Ltd., Hasbro Inc., GungHo Online Entertainment Inc., G-bits Network Technology Xiamen Co. Ltd., Garena Interactive Holding Ltd., Epic Games Inc., Electronic Arts Inc., DELiGHTWORKS Inc., CyberAgent Inc., Colopl Inc., ByteDance Ltd., Bushiroad Inc., Beijing PopMart Culture and Creative Co. Ltd., Bandai Namco Holdings Inc., Alpha Dairy Products Ltd.
This report provides a thorough assessment of the Asia Pacific toys and games market, examining the performance of leading players from 2019 ke 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Mengapa Beli Laporan Ini?
Obtain precise statistical data and forecasts for the Asia Pacific toys and games market.
Gain deep insights into the dynamics of the Asia Pacific toys and games market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Asia Pacific toys and games market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Jadual Kandungan
Jadual Kandungan
Penemuan utama
Laporan Skop
Metodologi penyelidikan
Market overviewAsia Pacific toys and games market – Analisis produk
Asia Pacific toys and games market – Analisis saluran pengedaran
Asia Pacific toys and games market – country analysis
Pemain utama dan bahagian pasaran
– Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
– Webzen, Inc.
– VTech Holdings Limited
– Type-Moon Co., Ltd.
– Tomy Company, Ltd.
…
Data makroekonomi dan ramalan
Penafian
Angka dan jadual
Table Asia Pacific toys and games market 2019-2029
Chart Asia Pacific toys and games market, Pertumbuhan Bersih, 2019-2029
Chart Asia Pacific toys and games market, kadar pertumbuhan, 2019-2029
Table Asia Pacific toys and games market by product, 2019-2029
Chart Asia Pacific toys and games market by product, CAGR Bersejarah dan ramalan, 2019-2029
Chart Asia Pacific toys and games market by product, 2019-2029
Table Asia Pacific toys and games market by distribution channel, 2019-2029
Chart Asia Pacific toys and games market by distribution channel, CAGR Bersejarah dan ramalan, 2019-2029
Chart Asia Pacific toys and games market by distribution channel, 2019-2029
Table Asia Pacific toys and games market by country, 2019-2029
Chart Asia Pacific toys and games market by country, CAGR Bersejarah dan ramalan, 2019-2029
Chart Asia Pacific toys and games market by country, 2019-2029
Table Asia Pacific toys and games market share (%), oleh syarikat, 2019-2023
Chart Asia Pacific toys and games market, oleh syarikat, 2023
Table Asia Pacific toys and games market share (%), oleh jenama, 2019-2023
Chart Asia Pacific toys and games market, oleh jenama, 2023
Table Asia Pacific – penduduk (berjuta -juta) dan ramalan
Table Asia Pacific – Indeks Harga Pengguna (Cpi) dan ramalan
Table Asia Pacific – Keluaran Dalam Negara Kasar dan Ramalan
Table Asia Pacific toys and games market: menghabiskan sebagai sebahagian daripada KDNK (%)
Table Asia Pacific toys and games market: Penggunaan per kapita (penduduk)