India Toilet Paper Market 2025

In 2024, India’s toilet paper market remained highly price-sensitive, reflecting the product’s discretionary nature. This was particularly evident in rural and semi-urban areas, where consumers continued to view toilet paper as a lifestyle product rather than an essential hygiene item. For many, alternative cleaning methods remained more culturally entrenched and cost-effective, limiting the category’s penetration outside urban centers.

Traditionally, Indian households have relied on reusable cloths or water for personal hygiene, but the COVID-19 pandemic catalyzed a shift in consumer perception. Heightened awareness of sanitation and cleanliness drove an increase in toilet paper usage, as consumers recognized its convenience and hygienic benefits. Even after the pandemic, this behavior persisted, reinforced by concerns over bacterial transmission and the effort required to clean reusable fabrics. As a result, the category gained traction among a growing segment of the population, particularly in metropolitan areas and among higher-income households.

With rising awareness of the product’s practicality and improving living standards, demand for toilet paper in India continued to strengthen. Structural factors such as increasing disposable income, the expanding middle and upper-middle class, rapid urbanization, and greater exposure to global consumer trends further supported this trajectory. Although traditional retail outlets continued to deprioritize toilet paper due to its non-essential status, the rise of e-commerce platforms filled this gap. The ability to offer a wider product assortment, convenient home delivery, and attractive discounts played a pivotal role in shifting consumer preferences toward online retail. This trend was particularly pronounced in smaller cities, where access to such products remained limited in brick-and-mortar stores.

This report delivers a deep dive into the India toilet paper market, combining historical performance data from 2020 ke 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, kadar pertumbuhan, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Segmentasi Pasaran

The segmentation of the India toilet paper market is outlined below:
Jenis: at-home, away from home (AFH)
Saluran pengedaran: kedai serbaneka, Pasaraya dan Pasar Hypermarket, Kedai runcit kecil, Kedai kesihatan dan kecantikan, e-dagang, yang lain

The India toilet paper market is segmented by type and distribution channel. The market is classified by type into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, Pasaraya dan Pasar Hypermarket, Kedai runcit kecil, Kedai kesihatan dan kecantikan, e-dagang, dan yang lain.

Landskap yang kompetitif

Leading companies in the toilet paper market comprise Wintex Paper Products Private Limited, Pudumjee Hygiene Products Ltd., Origami Cellulo Private Limited, Chemical Corporation and Avantha Group. This report presents an extensive analysis of major entities in the toilet paper market, memberi tumpuan kepada prestasi mereka dari 2020 ke 2024. Penemuan mempamerkan perubahan dalam bahagian pasaran, Menyedari kedua-dua pemimpin lama dan pencabar baru.

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Obtain precise statistical data and forecasts for the India toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the India toilet paper market: type and distribution channel.
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Gain deep insights into the dynamics of the India toilet paper market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the India toilet paper market with informed projections.
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Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
India Toilet Paper Market – Analisis jenis
India Toilet Paper Market – Analisis saluran pengedaran
Analisis saham syarikat
Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table India Toilet Paper Market 2020-2030
Chart India Toilet Paper Market, Pertumbuhan Bersih, 2020-2030
Chart India Toilet Paper Market, Kadar pertumbuhan, 2020-2030
Table India Toilet Paper Market by Type, 2020-2030
Chart India Toilet Paper Market by Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart India Toilet Paper Market by Type, 2020-2030
Table India Toilet Paper Market by Distribution Channel, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, 2020-2030
Table India Toilet Paper Market Share (%), oleh syarikat, 2020-2024
Chart India Toilet Paper Market, oleh syarikat, 2024
Table India Toilet Paper Market Share (%), oleh jenama, 2020-2024
Chart India Toilet Paper Market, oleh jenama, 2024
Table India – Penduduk (Berjuta -juta) dan ramalan
Table India – Indeks Harga Pengguna (Cpi) dan ramalan
Table India – Keluaran Dalam Negara Kasar dan Ramalan
Table India Toilet Paper Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table India Toilet Paper Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group