Pasar Spirits Poland 2025

Poland’s spirits sector is entering a pivotal transition period, with the market projected to expand by USD 3.2 billion and register a CAGR of roughly 7% antara 2025 dan 2030. While headline growth reflects both volume and value gains, the sector is increasingly shaped by powerful shifts in demographics, consumer behavior and regulation that are redefining the role of spirits in the country’s broader beverage landscape.

Health consciousness has emerged as a decisive factor, particularly among younger consumers under 30 who are either moderating or forgoing alcohol altogether. This behavioral shift has driven the expansion of low- and no-alcohol alternatives, creating parallel growth avenues within the spirits ecosystem as producers diversify their portfolios. Pada masa yang sama, manufacturers are responding to an appetite for novelty with a steady stream of flavor innovations, ranging from fruit-infused vodkas to chocolate-based liqueurs, in an effort to retain younger drinkers who demand experiential consumption rather than traditional formats.

Premiumization is also reshaping value dynamics. As disposable incomes rise among select consumer groups, there is a visible shift toward higher-quality offerings such as single-malt whiskies and small-batch gins, which deliver superior margins for producers. This trend contrasts sharply with price pressures at the mass-market level, where high inflation and surging living costs are forcing consumers to either trade down to more affordable alternatives or cut back on purchases altogether, weakening demand for standard vodkas and legacy brands.

Taxation and demographics compound these pressures. Higher excise duties on alcohol have lifted retail prices across the board, adding friction to volume growth, while Poland’s aging and shrinking population undermines the traditional vodka-heavy base that once anchored the market. Younger cohorts, less loyal to legacy spirits and more open to cocktails, craft drinks, and non-alcoholic options, are further accelerating this fragmentation.

In this evolving environment, producers face a strategic balancing act—investing in premium and innovative offerings to capture value growth, while simultaneously defending market share against downtrading and non-alcoholic substitutes. The interplay between regulation, economic constraints and shifting cultural norms will define the competitive landscape through the next decade, turning Poland’s spirits market into both a testing ground for product diversification and a bellwether for changing European drinking habits.

This report provides a strategic analysis of the Poland spirits market, Memeriksa trend sejarah dari 2020 ke 2024 dan meramalkan perkembangan melalui 2030. Ia menilai saiz pasaran, trajektori pertumbuhan, dan pemacu utama perubahan, Menawarkan pandangan yang komprehensif mengenai masa depan industri. Dengan membedah pasaran ke dalam jenis produk, category and distribution channel, Laporan ini mengenal pasti peluang berpotensi tinggi dan strategi yang boleh dilakukan untuk pemain pasaran untuk berkembang maju dalam landskap yang kompetitif.

Segmentasi Pasaran

The Poland spirits market is categorized into the following segments:
Jenis produk: Brandy dan Cognac, minuman keras, semangat bukan alkohol, rum, Tequila dan Mezcal, wiski, semangat putih, yang lain
Kategori: kraf, bukan kraf
Saluran pengedaran: kedai serbaneka, forecourt, Pasaraya dan Pasar Hypermarket, pengosongan, Kedai Makanan dan Minuman, Kedai runcit, Bar dan Horeca, yang lain

The spirits market in Poland is segmented based on product type, category and distribution channel. Oleh jenis produk, the market features brandy and cognac, minuman keras, semangat bukan alkohol, rum, Tequila dan Mezcal, wiski, semangat putih, dan yang lain. Segmentasi Kategori Termasuk Kraf, dan bukan kraf. Segmentasi saluran pengedaran termasuk kedai serbaneka, forecourt, Pasaraya dan Pasar Hypermarket, pengosongan, Kedai Makanan dan Minuman, Kedai runcit, Bar dan Horeca, dan yang lain.

Landskap yang kompetitif

The spirits market is characterized by dominance from key players such as William Grant & Sons Ltd., Vinex Preslav AD, United Beverages S.A., Suntory Holdings Limited, Stok Spirits Group Plc, S.V.S.. Martinicaise, Remy Cointreau Group, Pernod Ricard Group, MV GROUP, MAST-JAGERMEISTER SE, Grupa Maspex Wadowice, Dr. Ogos Oetker, Diageo plc, Coca-Cola HBC AG, Brown-Forman Corporation and Bacardi Limited.

This comprehensive report analyzes the performance of leading companies in the spirits sector from 2020 ke 2024. Penemuan menyerlahkan perubahan dalam bahagian pasaran, mendedahkan kedua -dua pemimpin pasaran yang mantap dan pesaing yang baru muncul.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Poland spirits market.
Gain in-depth analysis and forecasts for the key segments of the Poland spirits market: Jenis produk, category and distribution channel.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Poland spirits market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Poland spirits market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Pasar Spirits Poland – Analisis jenis produk
Pasar Spirits Poland – Analisis Kategori
Pasar Spirits Poland – Analisis saluran pengedaran
Analisis saham syarikat
William Grant & Sons Ltd.
Vinex Preslav AD
United Beverages S.A.
Suntory Holdings Limited
Stok Spirits Group Plc
S.V.S.. Martinicaise
Remy Cointreau Group
Pernod Ricard Group
MV GROUP
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Poland Spirits Market 2020-2030
Chart Poland Spirits Market, Pertumbuhan Bersih, 2020-2030
Chart Poland Spirits Market, Kadar pertumbuhan, 2020-2030
Table Poland Spirits Market by Product Type, 2020-2030
Chart Poland Spirits Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Poland Spirits Market by Product Type, 2020-2030
Table Poland Spirits Market by Category, 2020-2030
Chart Poland Spirits Market by Category, CAGR Bersejarah dan ramalan, 2020-2030
Chart Poland Spirits Market by Category, 2020-2030
Table Poland Spirits Market by Distribution Channel, 2020-2030
Chart Poland Spirits Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Poland Spirits Market by Distribution Channel, 2020-2030
Table Poland Spirits Market Share (%), oleh syarikat, 2020-2024
Chart Poland Spirits Market, oleh syarikat, 2024
Table Poland Spirits Market Share (%), oleh jenama, 2020-2024
Chart Poland Spirits Market, oleh jenama, 2024
Table Poland – Penduduk (Berjuta -juta) dan ramalan
Table Poland – Indeks Harga Pengguna (Cpi) dan ramalan
Table Poland – Keluaran Dalam Negara Kasar dan Ramalan
Table Poland Spirits Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Poland Spirits Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

William Grant & Sons Ltd.
Vinex Preslav AD
United Beverages S.A.
Suntory Holdings Limited
Stok Spirits Group Plc
S.V.S.. Martinicaise
Remy Cointreau Group
Pernod Ricard Group
MV GROUP
MAST-JAGERMEISTER SE
Grupa Maspex Wadowice
Dr. Ogos Oetker
Diageo plc
Coca-Cola HBC AG
Brown-Forman Corporation
Bacardi Limited