Morocco Snacks Market 2025

The Moroccan snacks market is projected to expand to USD 2,494.1 juta oleh 2030, growing at a 6.8% CAGR, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.

Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.

Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.

This report presents a thorough analysis and future outlook for the Morocco snacks market, covering historical data from 2020 ke 2024 and forecasts up to 2030. It investigates market size, Corak pertumbuhan, dan pandangan yang tersegmentasi, revealing the trends transforming the industry. By dissecting critical aspects such as product type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Segmentasi Pasaran

The Morocco snacks market is structured as follows:
Jenis produk: Konfeksi (chocolate confectionery, gum, sugar confectionery), ais krim dan pencuci mulut beku (frozen yoghurt, impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), bar snek, biskut manis (chocolate biscuits, kuki, plain biscuits, stuffed biscuits, wafers)
Saluran pengedaran: kedai serbaneka, pengosongan, e-dagang, food specialty stores, forecourts, Hypermarket, Kedai runcit kecil, pasar raya, yang lain

The snacks market in Morocco is segmented across product type and distribution channel. The categorization of the market by product type includes confectionery (chocolate confectionery, gum, sugar confectionery), ais krim dan pencuci mulut beku (frozen yoghurt, impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), bar snek, dan biskut manis (chocolate biscuits, kuki, plain biscuits, stuffed biscuits, wafers). Segmentasi saluran pengedaran terdiri daripada kedai serbaneka, pengosongan, e-dagang, food specialty stores, forecourts, Hypermarket, Kedai runcit kecil, pasar raya, dan yang lain.

Landskap yang kompetitif

Prominent companies operating within the market comprise August Storck KG, BAHLSEN GmbH & Co. KG., Bams SA, Banketbakkerij Merba B.V., Best Biscuits Maroc S.A., Biscuiterie Henry’s, Biscuiterie Moderne Zine Sarl, Borras S.L. De Productos Alimenticios, Cereal Partners Worldwide S.A., Chocoladefabriken Lindt & Sprungli AG, Compagnie Cherifienne de Chocolaterie (Aiguebelle), Confiserie Palmyra, Confiserie Trefin N.V., EMSA Ebbo Maroc S.A., Ferrero International S.A., General Mills Inc., Glaces Yasmina, Grefusa S.L., Groupe Anouar Invest, groupe Holmarcom, Grupo Bimbo S.A.B. C.V., Haribo GmbH & Syarikat KG, Hellema Hallum B.V., Leader Foods Maroc S.A., Loacker S.P.A., Lorenz Snackworld GmbH, Maghreb Industries S.A., Mars diperbadankan, Michoc S.A., Miquel Alimentacio Grup S.A., Mobigen Holding, Mondelez International Inc., Nestle S.A., Pandurata Alimentos Ltda, Pastor S.A., PepsiCo Inc., Perfetti Van Melle Group, Pladis Foods Limited, The Hershey Company and Unilever PLC.

The report provides a detailed assessment of prominent companies within the snacks market, menjejaki prestasi mereka dari 2020 ke 2024. Wawasan mendedahkan turun naik dalam bahagian pasaran, Menyoroti kedua -dua pemimpin veteran dan pemain baru muncul.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: Jenis Produk dan Saluran Pengedaran.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Morocco snacks market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Morocco Snacks Market – Analisis jenis produk
Morocco Snacks Market – Analisis saluran pengedaran
Analisis saham syarikat
August Storck KG
BAHLSEN GmbH & Co. Kg.
Bams SA
Banketbakkerij Merba B.V.
Best Biscuits Maroc S.A.
Biscuiterie Henry’s
Biscuiterie Moderne Zine Sarl
Borras S.L. De Productos Alimenticios
Cereal Partners Worldwide, S.A.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, Pertumbuhan Bersih, 2020-2030
Chart Morocco Snacks Market, Kadar pertumbuhan, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), oleh syarikat, 2020-2024
Chart Morocco Snacks Market, oleh syarikat, 2024
Table Morocco Snacks Market Share (%), oleh jenama, 2020-2024
Chart Morocco Snacks Market, oleh jenama, 2024
Table Morocco – Penduduk (Berjuta -juta) dan ramalan
Table Morocco – Indeks Harga Pengguna (Cpi) dan ramalan
Table Morocco – Keluaran Dalam Negara Kasar dan Ramalan
Table Morocco Snacks Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Morocco Snacks Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

August Storck KG
BAHLSEN GmbH & Co. Kg.
Bams SA
Banketbakkerij Merba B.V.
Best Biscuits Maroc S.A.
Biscuiterie Henry’s
Biscuiterie Moderne Zine Sarl
Borras S.L. De Productos Alimenticios
Cereal Partners Worldwide, S.A.
Chocoladefabriken Lindt & Sprungli AG
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
Confiserie Palmyra
Confiserie Trefin N.V.
EMSA Ebbo Maroc S.A.
Ferrero International S.A..
General Mills, INC.
Glaces Yasmina
Grefusa, S.L.
Groupe Anouar Invest
groupe Holmarcom
Grupo Bimbo, S.A.B. C.V..
Haribo GmbH & Syarikat KG
Hellema Hallum B.V.
Leader Foods Maroc, S.A.
Loacker S.P.A..
Lorenz Snackworld GmbH
Maghreb Industries S.A.
Marikh, Diperbadankan
Michoc S.A.
Miquel Alimentacio Grup S.A.
Mobigen Holding
Mondelez International Inc..
Nestle S.A..
Pandurata Alimentos Ltda
Pastor S.A.
PepsiCo, INC.
Perfetti Van Melle Group
Pladis Foods Limited
Syarikat Hershey
Unilever Plc