USA Perfume Market 2025

The US perfume market demonstrated robust expansion, growing by $5.4 billion at a compound annual growth rate of 5.5% Semasa tempoh ramalan. This sustained growth reflected fundamental shifts in consumption patterns across demographic groups, with Millennials and Generation X maintaining particularly high usage frequencies that drove category momentum. Generation Z emerged as the most engaged demographic in terms of daily fragrance application, pioneering the concept of “perfume wardrobes” where multiple scents were curated for different occasions and moods. This behavioral shift created new opportunities for brands to develop complementary scent portfolios and smaller-format offerings tailored to younger consumers’ desire for variety and self-expression through fragrance.

The premium segment continued to outperform the broader market, with men’s fragrances registering slightly stronger value growth than women’s offerings. This divergence signaled evolving male grooming habits as American men became more invested in personal fragrance as an extension of their self-care routines. Market participants successfully capitalized on this trend through targeted marketing campaigns and product innovations that reframed men’s perfumes as essential lifestyle accessories rather than discretionary purchases. Concurrently, the market responded to growing consumer demand for wellness-oriented beauty products by accelerating the “skinification” of perfumes. Brands reformulated products to meet clean beauty standards, emphasizing hypoallergenic properties, skin-friendly ingredients, and transparent labeling that addressed concerns about sensitive skin compatibility.

Clean fragrance claims became increasingly prominent as US consumers applied the same ingredient scrutiny to perfumes as they did to skincare products. Market leaders responded by developing fragrances that met varying consumer definitions of “clean” – from vegan and cruelty-free formulations to products free from specific synthetic ingredients. This reformulation movement coincided with broader industry efforts to educate consumers about fragrance safety and sustainability, creating new product differentiators in a competitive market. The convergence of these trends – demographic usage patterns, gender-specific growth opportunities, and clean beauty influences – collectively reshaped the US fragrance landscape, driving both premiumization and ingredient transparency as key purchase considerations across consumer segments.

This report delivers a deep dive into the USA perfume market, combining historical performance data from 2020 ke 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, kadar pertumbuhan, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, julat harga, saluran pembungkusan dan pengedaran, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Segmentasi Pasaran

The segmentation of the USA perfume market is outlined below:
Jenis produk: men’s perfume, women’s perfume, unisex perfume
Julat harga: Massa, premium
Pembungkusan: botol kaca, botol plastik, yang lain (crystal, logam, dll.)
Saluran pengedaran: apparel stores, Kedai Penjagaan Kecantikan dan Peribadi, kedai serbaneka, jualan langsung, e-dagang, Hypermarket, Farmasi, pasar raya, Kelab gudang, yang lain

The USA perfume market is categorized by product type, julat harga, saluran pembungkusan dan pengedaran. Dari segi jenis produk, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Segmentasi julat harga termasuk jisim, dan premium. The packaging segmentation covers glass bottles, botol plastik, dan yang lain (crystal, logam, dll.). Distribution channel segmentation comprises apparel stores, Kedai Penjagaan Kecantikan dan Peribadi, kedai serbaneka, jualan langsung, e-dagang, Hypermarket, Farmasi, pasar raya, Kelab gudang, dan yang lain.

Landskap yang kompetitif

The market features leading players such as Bath & Body Works Inc., Betterware de Mexico S.A.P.I. C.V.. (JAFRA), Chanel S.A., Coty Inc., Dolce & Gabbana S.R.L., Euroitalia S.R.L., Glossier Inc., Hermes International SCA, Inter Parfums Inc., LG isi rumah & Health Care Ltd., L'Occitane International S.A., L'Oreal S.A., Lvmh mesti hennessy louis vuitton sa (Lvmh), Mary Kay Inc., Parfums de Coeur Ltd., Puig SL, Revlon Inc., Shiseido Company Limited, The Estee Lauder Companies Inc. and Victoria’s Secret & Co.

This report presents an extensive analysis of major entities in the perfume market, memberi tumpuan kepada prestasi mereka dari 2020 ke 2024. Penemuan mempamerkan perubahan dalam bahagian pasaran, Menyedari kedua-dua pemimpin lama dan pencabar baru.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the USA perfume market.
Gain in-depth analysis and forecasts for the key segments of the USA perfume market: Jenis produk, julat harga, saluran pembungkusan dan pengedaran.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the USA perfume market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the USA perfume market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
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Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
USA Perfume Market – Analisis jenis produk
USA Perfume Market – Analisis Julat Harga
USA Perfume Market – Analisis pembungkusan
USA Perfume Market – Analisis saluran pengedaran
Analisis saham syarikat
Bath & Body Works, INC.
Betterware de Mexico, S.A.P.I. C.V.. (JAFRA)
Chanel S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter Parfums, INC.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table USA Perfume Market 2020-2030
Chart USA Perfume Market, Pertumbuhan Bersih, 2020-2030
Chart USA Perfume Market, Kadar pertumbuhan, 2020-2030
Table USA Perfume Market by Product Type, 2020-2030
Chart USA Perfume Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart USA Perfume Market by Product Type, 2020-2030
Table USA Perfume Market by Price Range, 2020-2030
Chart USA Perfume Market by Price Range, CAGR Bersejarah dan ramalan, 2020-2030
Chart USA Perfume Market by Price Range, 2020-2030
Table USA Perfume Market by Packaging, 2020-2030
Chart USA Perfume Market by Packaging, CAGR Bersejarah dan ramalan, 2020-2030
Chart USA Perfume Market by Packaging, 2020-2030
Table USA Perfume Market by Distribution Channel, 2020-2030
Chart USA Perfume Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart USA Perfume Market by Distribution Channel, 2020-2030
Table USA Perfume Market Share (%), oleh syarikat, 2020-2024
Chart USA Perfume Market, oleh syarikat, 2024
Table USA Perfume Market Share (%), oleh jenama, 2020-2024
Chart USA Perfume Market, oleh jenama, 2024
Table USA – Penduduk (Berjuta -juta) dan ramalan
Table USA – Indeks Harga Pengguna (Cpi) dan ramalan
Table USA – Keluaran Dalam Negara Kasar dan Ramalan
Table USA Perfume Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table USA Perfume Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Bath & Body Works, INC.
Betterware de Mexico, S.A.P.I. C.V.. (JAFRA)
Chanel S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter Parfums, INC.
LG isi rumah & Penjagaan kesihatan, LTD.
L’Occitane International S.A.
L'Oreal S.A..
Lvmh mesti hennessy louis vuitton sa (Lvmh)
Mary Kay Inc.
Parfums de Coeur, LTD.
Puig SL
Revlon, INC.
Shiseido Company, Terhad
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.