China Perfume Market 2025

China’s perfume market is poised for sustained growth over the coming years, with premium segments expected to drive much of the expansion as consumer sophistication increases. The market’s evolution reflects shifting social values and consumption patterns, particularly evident in the remarkable ascent of unisex perfume which have consistently outperformed traditional gender-specific categories in recent years. This trend stems not merely from the category’s smaller baseline but more significantly from fundamental changes in consumer preferences and societal norms. Modern Chinese consumers, particularly younger demographics, are increasingly drawn to versatile scents featuring herbal and citrus notes that suit daily wear, moving away from the strong, overtly gendered perfume that dominated previous generations’ preferences.

The rise of feminist consciousness and evolving gender perceptions are reshaping consumption behaviors, with women increasingly selecting unisex perfume as an expression of independence and confidence rather than traditional floral scents that may project more conventional femininity. Perfume houses have responded strategically to this shift, deliberately minimizing gender cues in both scent profiles and packaging designs. This paradigm extends beyond product development into marketing narratives, with brands increasingly emphasizing personal expression over gender conformity in their campaigns.

While China’s per capita perfume consumption remains below Western levels, the market presents unique growth vectors as scents transition from functional products to vehicles of personal identity and social signaling. Chinese consumers attach considerable significance to perfume choices, carefully curating scent wardrobes for different contexts – from professional environments where clean, neutral aromas project competence, to social occasions where more distinctive notes convey personality. This situational usage pattern, coupled with growing disposable incomes and exposure to global beauty trends, is fostering a culture of multiple perfume ownership and occasion-specific application. The market’s development trajectory suggests continued premiumization and segmentation, with opportunities for brands that can balance cultural relevance with innovative scent profiles and storytelling that aligns with Chinese consumers’ evolving self-conception and lifestyle aspirations.

Memberi tumpuan kepada menyampaikan pandangan yang boleh dilakukan, this report explores the China perfume market, menganalisis prestasi sejarah dari 2020 ke 2024 dan memberikan ramalan sehingga 2030. Ia menilai saiz pasaran, dinamik pertumbuhan, dan trend khusus segmen, menonjolkan faktor yang mendorong perubahan dalam industri. Dengan memecah pasaran menjadi jenis produk, julat harga, saluran pembungkusan dan pengedaran, Laporan ini melengkapkan pembuat keputusan dengan pemahaman yang jelas tentang landskap yang kompetitif dan potensi pertumbuhan.

Segmentasi Pasaran

The following outlines the segmentation of the China perfume market:
Jenis produk: men’s perfume, women’s perfume, unisex perfume
Julat harga: Massa, premium
Pembungkusan: botol kaca, botol plastik, yang lain (crystal, logam, dll.)
Saluran pengedaran: Kedai Penjagaan Kecantikan dan Peribadi, kedai serbaneka, jualan langsung, e-dagang, yang lain

The segmentation of the China perfume market product type, julat harga, saluran pembungkusan dan pengedaran. The market is classified by product type into men’s perfume, women’s perfume, and unisex perfume. Price range segments encompass mass, dan premium. The packaging segmentation covers glass bottles, botol plastik, dan yang lain (crystal, logam, dll.). Segmentasi saluran pengedaran terdiri daripada kedai kecantikan dan penjagaan diri, kedai serbaneka, jualan langsung, e-dagang, dan yang lain.

Landskap yang kompetitif

Laporan ini menyediakan profil syarikat yang terkenal, including Bingxili (Shanghai) International Trade Co. LTD. (BOITOWN), CFEB Sisley SAS, Chanel S.A., Coty Inc., Diptyque SA, Euroitalia S.R.L., Hermes International SCA, Inter Parfums Inc., L'Occitane International S.A., L'Oreal S.A., Lvmh mesti hennessy louis vuitton sa (Lvmh), Alam & Co, Puig SL, Shiseido Company Limited and The Estee Lauder Companies Inc.

This report delivers an in-depth examination of leading companies in the perfume sector, menganalisis prestasi mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan dalam bahagian pasaran, Menekankan kedua -dua pemimpin dan peserta baru yang ditubuhkan.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the China perfume market.
Gain in-depth analysis and forecasts for the key segments of the China perfume market: Jenis produk, julat harga, saluran pembungkusan dan pengedaran.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the China perfume market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the China perfume market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
China Perfume Market – Analisis jenis produk
China Perfume Market – Analisis Julat Harga
China Perfume Market – Analisis pembungkusan
China Perfume Market – Analisis saluran pengedaran
Analisis saham syarikat
Bingxili (Shanghai) International Trade Co., LTD. (BOITOWN)
CFEB Sisley SAS
Chanel S.A.
Coty Inc.
Diptyque SA
Euroitalia S.R.L.
Hermes International SCA
Inter Parfums, INC.
L’Occitane International S.A.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table China Perfume Market 2020-2030
Chart China Perfume Market, Pertumbuhan Bersih, 2020-2030
Chart China Perfume Market, Kadar pertumbuhan, 2020-2030
Table China Perfume Market by Product Type, 2020-2030
Chart China Perfume Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart China Perfume Market by Product Type, 2020-2030
Table China Perfume Market by Price Range, 2020-2030
Chart China Perfume Market by Price Range, CAGR Bersejarah dan ramalan, 2020-2030
Chart China Perfume Market by Price Range, 2020-2030
Table China Perfume Market by Packaging, 2020-2030
Chart China Perfume Market by Packaging, CAGR Bersejarah dan ramalan, 2020-2030
Chart China Perfume Market by Packaging, 2020-2030
Table China Perfume Market by Distribution Channel, 2020-2030
Chart China Perfume Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart China Perfume Market by Distribution Channel, 2020-2030
Table China Perfume Market Share (%), oleh syarikat, 2020-2024
Chart China Perfume Market, oleh syarikat, 2024
Table China Perfume Market Share (%), oleh jenama, 2020-2024
Chart China Perfume Market, oleh jenama, 2024
Table China – Penduduk (Berjuta -juta) dan ramalan
Table China – Indeks Harga Pengguna (Cpi) dan ramalan
Table China – Keluaran Dalam Negara Kasar dan Ramalan
Table China Perfume Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table China Perfume Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Bingxili (Shanghai) International Trade Co., LTD. (BOITOWN)
CFEB Sisley SAS
Chanel S.A.
Coty Inc.
Diptyque SA
Euroitalia S.R.L.
Hermes International SCA
Inter Parfums, INC.
L’Occitane International S.A.
L'Oreal S.A..
Lvmh mesti hennessy louis vuitton sa (Lvmh)
Alam & Co
Puig SL
Shiseido Company, Terhad
The Estee Lauder Companies Inc.