Kenya Beer Market 2025

The Kenya beer market is expected to experience robust growth, dengan kenaikan USD yang diunjurkan 2.0 bilion dan CAGR kira -kira 7.9% sepanjang tempoh ramalan. In Kenya, beer consumption is driven by the country’s rapidly growing urban population, particularly among young adults who are increasingly seeking diverse beer options. Rising disposable incomes in cities like Nairobi are also contributing to a shift towards premium and imported beer brands. Di samping itu, Kenya’s strong social and sports culture, particularly the popularity of football and rugby, fuels beer demand during social gatherings and match days.

This report provides a comprehensive analysis of the Kenya beer market, combining historical data from 2020 ke 2024 with forward-looking projections through 2030. It examines market size, kadar pertumbuhan, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, termasuk jenis produk, saluran pembungkusan dan pengedaran, enabling stakeholders to identify opportunities and make informed strategic decisions.

Segmentasi Pasaran

The segmentation of the Kenya beer market is outlined below:
Jenis produk: Lager, No-/Beer Low-Aqualment Beer, stout
Pembungkusan: botol kaca, tin aluminium, yang lain
Saluran pengedaran: forecourt, Pasaraya dan Pasar Hypermarket, Kedai Makanan dan Minuman, Kedai runcit, Bar dan Horeca, e-dagang, yang lain

The segmentation of the Kenya beer market product type, saluran pembungkusan dan pengedaran. Dari segi jenis produk, the market is segmented into lager, No-/Beer Low-Aqualment Beer, and stout. Packaging segments cover glass bottles, tin aluminium, dan yang lain. Distribution channel segmentation includes forecourt, Pasaraya dan Pasar Hypermarket, Kedai Makanan dan Minuman, Kedai runcit, Bar dan Horeca, e-dagang, dan yang lain.

Landskap yang kompetitif

Leading companies in the beer market include The Coca-Cola Company, Swinkels Family Breweries N.V., Keroche Breweries Ltd., Diageo plc and AB InBev. This report presents an extensive analysis of major entities in the beer market, memberi tumpuan kepada prestasi mereka dari 2020 ke 2024. Penemuan mempamerkan perubahan dalam bahagian pasaran, Menyedari kedua-dua pemimpin lama dan pencabar baru.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Kenya beer market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beer market: Jenis produk, saluran pembungkusan dan pengedaran.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Kenya beer market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Kenya beer market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Kenya Beer Market – Analisis jenis produk
Kenya Beer Market – Analisis pembungkusan
Kenya Beer Market – Analisis saluran pengedaran
Analisis saham syarikat
Syarikat Coca-Cola
Swinkels Family Breweries N.V.
Keroche Breweries Ltd.
Diageo plc
Ab inb.
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Kenya Beer Market 2020-2030
Chart Kenya Beer Market, Pertumbuhan Bersih, 2020-2030
Chart Kenya Beer Market, Kadar pertumbuhan, 2020-2030
Table Kenya Beer Market by Product Type, 2020-2030
Chart Kenya Beer Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Kenya Beer Market by Product Type, 2020-2030
Table Kenya Beer Market by Packaging, 2020-2030
Chart Kenya Beer Market by Packaging, CAGR Bersejarah dan ramalan, 2020-2030
Chart Kenya Beer Market by Packaging, 2020-2030
Table Kenya Beer Market by Distribution Channel, 2020-2030
Chart Kenya Beer Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Kenya Beer Market by Distribution Channel, 2020-2030
Table Kenya Beer Market Share (%), oleh syarikat, 2020-2024
Chart Kenya Beer Market, oleh syarikat, 2024
Table Kenya Beer Market Share (%), oleh jenama, 2020-2024
Chart Kenya Beer Market, oleh jenama, 2024
Table Kenya – Penduduk (Berjuta -juta) dan ramalan
Table Kenya – Indeks Harga Pengguna (Cpi) dan ramalan
Table Kenya – Keluaran Dalam Negara Kasar dan Ramalan
Table Kenya Beer Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Kenya Beer Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Syarikat Coca-Cola
Swinkels Family Breweries N.V.
Keroche Breweries Ltd.
Diageo plc
Ab inb.