Oman Beauty and Personal Care Products Market 2025

In 2024, Oman’s beauty and personal care products market has faced a complex array of challenges and opportunities. Rising inflation had a pronounced effect on the sector, contributing to price increases across a wide range of products. This was driven by escalating raw material and production costs, further exacerbated by disruptions in the supply chain. These inflationary pressures influenced both the supply side, as manufacturers struggled with higher costs, and the demand side, where consumers, already impacted by the rising cost of living, became more selective with their purchases.

The political tensions surrounding the Israel-Hamas war added another layer of complexity, leading to boycotts of certain international brands. In response, many companies implemented aggressive promotional strategies in an attempt to stimulate demand and maintain market share during a time of heightened sensitivity. Despite these challenges, a marked shift in consumer preferences was evident, with a growing demand for beauty and personal care products that emphasized health, wellness, and sustainability. This trend was driven by an increasing preference for natural and organic ingredients, sparking growth in products boasting non-cruelty claims, natural preservation methods, and non-GMO formulations.

Consumers in Oman have become increasingly discerning in their beauty product choices, seeking transparency regarding ingredients and efficacy. Active ingredients like hyaluronic acid and salicylic acid gained popularity, particularly in skincare and hair care products, as consumers became more knowledgeable about their benefits. On the flip side, ingredients such as silicones, long criticized for their potential to cause build-up in hair care products, were increasingly avoided. This shift in consumer awareness reshaped the product offerings of both global and local beauty brands, encouraging them to introduce more effective and ingredient-conscious solutions.

The report provides a comprehensive analysis of the Oman beauty and personal care products market, Menawarkan data terperinci mengenai saiz pasaran sejarah dan kadar pertumbuhan sejak enam tahun yang lalu, bersama ramalan yang meluas ke 2030. Ia membentangkan pemeriksaan mendalam mengenai kategori dan subkategori pasaran, with a particular focus on key trends shaping the industry across product type, julat harga, Kumpulan Pengguna dan Saluran Pengedaran.

Segmentasi Pasaran

The following outlines the segmentation of the Oman beauty and personal care products market:
Jenis produk: produk mandi, Kosmetik warna, deodoran, Produk Depilatory, minyak wangi dan wangian, Produk penjagaan rambut, produk dandanan lelaki, penjagaan lisan, produk penjagaan kulit, produk penjagaan matahari
Julat harga: Produk Premium, produk massa
Kumpulan pengguna: bayi/anak, dewasa
Saluran pengedaran: Kedai Penjagaan Kecantikan dan Peribadi, jualan langsung, e-dagang, Kedai barangan umum, Hypermarket, Farmasi, Kedai runcit kecil, pasar raya, yang lain

The Oman beauty and personal care products market is categorized by product type, julat harga, Kumpulan Pengguna dan Saluran Pengedaran. The market is classified by product type into bath products, Kosmetik warna, deodoran, Produk Depilatory, minyak wangi dan wangian, Produk penjagaan rambut, produk dandanan lelaki, penjagaan lisan, produk penjagaan kulit, dan produk penjagaan matahari. Price range segmentation includes premium products, and mass products. Consumer group segments are categorized into baby/child, dan dewasa. Segmentasi saluran pengedaran terdiri daripada kedai kecantikan dan penjagaan diri, jualan langsung, e-dagang, Kedai barangan umum, Hypermarket, Farmasi, Kedai runcit kecil, pasar raya, dan yang lain.

Landskap yang kompetitif

Prominent players in the beauty and personal care products market include Abdul Samad Al Qurashi Company, Arabian Oud Company, Beiersdorf AG, Chanel S.A., Gereja & Dwight co. Inc., Clarins SA, Syarikat Colgate-Palmolive, Cosnova GmbH, Coty Inc., Dabur India Limited, Ahli Gruppo Srl, Haleon plc, Henkel AG & Co. Kgaa, Inter Parfums Inc., Kenvue Inc., Kiko S.P.A., L'Oreal S.A., Lvmh mesti hennessy louis vuitton sa (Lvmh), Marico Limited, Naos Sas, Oman Perfumes LLC, Puig SL, PZ Cussons plc, Reckitt Benckiser Group Plc (Rb), Revlon Inc., Super-Max group, The Estee Lauder Companies Inc., Syarikat Dadah Himalaya, The National Detergent Company S.A.O.G., Procter & Syarikat Gamble (P&G), TRISA AG, Unilever PLC and Wipro Limited.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, menganalisis prestasi mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan dalam bahagian pasaran, Menekankan kedua -dua pemimpin dan peserta baru yang ditubuhkan.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Oman beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Oman beauty and personal care products market: Jenis produk, julat harga, Kumpulan Pengguna dan Saluran Pengedaran.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Oman beauty and personal care products market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Oman beauty and personal care products market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Oman Beauty and Personal Care Products Market – Analisis jenis produk
Oman Beauty and Personal Care Products Market – Analisis Julat Harga
Oman Beauty and Personal Care Products Market – Analisis kumpulan pengguna
Oman Beauty and Personal Care Products Market – Analisis saluran pengedaran
Analisis saham syarikat
Abdul Samad Al Qurashi Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Gereja & Dwight Co., INC.
Clarins SA
Syarikat Colgate-Palmolive
Cosnova GmbH
Coty Inc.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Oman Beauty and Personal Care Products Market 2020-2030
Chart Oman Beauty and Personal Care Products Market, Pertumbuhan Bersih, 2020-2030
Chart Oman Beauty and Personal Care Products Market, Kadar pertumbuhan, 2020-2030
Table Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, CAGR Bersejarah dan ramalan, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, CAGR Bersejarah dan ramalan, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Oman Beauty and Personal Care Products Market Share (%), oleh syarikat, 2020-2024
Chart Oman Beauty and Personal Care Products Market, oleh syarikat, 2024
Table Oman Beauty and Personal Care Products Market Share (%), oleh jenama, 2020-2024
Chart Oman Beauty and Personal Care Products Market, oleh jenama, 2024
Table Oman – Penduduk (Berjuta -juta) dan ramalan
Table Oman – Indeks Harga Pengguna (Cpi) dan ramalan
Table Oman – Keluaran Dalam Negara Kasar dan Ramalan
Table Oman Beauty and Personal Care Products Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Oman Beauty and Personal Care Products Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Abdul Samad Al Qurashi Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Gereja & Dwight Co., INC.
Clarins SA
Syarikat Colgate-Palmolive
Cosnova GmbH
Coty Inc.
Dabur India Limited
Ahli Gruppo Srl
Haleon plc
Henkel AG & Co. Kgaa
Inter Parfums, INC.
Kenvue Inc.
Kiko S.P.A..
L'Oreal S.A..
Lvmh mesti hennessy louis vuitton sa (Lvmh)
Marico Limited
Naos Sas
Oman Perfumes LLC
Puig SL
PZ Cussons plc
Reckitt Benckiser Group Plc (Rb)
Revlon, INC.
Super-Max group
The Estee Lauder Companies Inc.
Syarikat Dadah Himalaya
The National Detergent Company S.A.O.G.
Procter & Syarikat Gamble (P&G)
TRISA AG
Unilever Plc
Wipro Limited