Nigeria Beauty and Personal Care Products Market 2025

Nigeria’s beauty and personal care products market is set to grow from USD 1,059.7 juta dalam 2024 ke USD 1,867.1 juta oleh 2030, representing a 9.9% CAGR and underscoring the sector’s resilience despite a turbulent macroeconomic backdrop. High inflation and the steep depreciation of the naira have driven up import costs, pushing retail prices sharply higher and eroding consumer purchasing power. This pressure has forced many households to scale back spending or shift to more affordable alternatives, reshaping the competitive landscape and placing a premium on cost-effective offerings.

Yet expectations of economic recovery over the medium term are creating a more optimistic outlook for premium and mid-tier products, as improved household incomes could revive demand for higher-value categories. Even under current constraints, a segment of consumers continues to prioritize efficacy and benefits, showing willingness to pay for products promising exfoliation, brightening, anti-aging, and other targeted results. This reflects a shift from price-led consumption to a more discerning approach, where formulation and performance weigh more heavily in purchase decisions.

Consumer interest in “clean beauty” is also reshaping the market, with a rising preference for products free from additives and featuring natural or plant-based ingredients. This mirrors global trends and provides opportunities for local and international brands to differentiate through transparency and sustainability. Pada masa yang sama, Nigeria’s young and image-conscious demographic—especially women—forms a steady base of demand, anchoring the sector’s long-term potential.

Social media has become a powerful growth lever, amplifying smaller domestic brands and driving discovery through influencer-led tutorials, product reviews, and trend-driven marketing campaigns. This digital ecosystem is eroding traditional barriers to entry and allowing agile brands to reach a broader audience at lower cost. As the macroeconomic environment stabilizes, the convergence of demographic dynamism, evolving consumer priorities, and digital marketing sophistication positions Nigeria’s beauty and personal care market for robust expansion through 2030.

Providing a holistic view of the Nigeria beauty and personal care products market, Laporan ini menganalisis prestasi sejarah dari 2020 ke 2024 dan projek trend melalui 2030. Ia menilai saiz pasaran, kadar pertumbuhan, dan segmen utama, Membongkar kuasa yang mendorong perubahan dalam sektor ini. Dengan fokus pada jenis produk, julat harga, Kumpulan Pengguna dan Saluran Pengedaran, Laporan ini menyampaikan analisis terperinci untuk memaklumkan perancangan strategik dan kedudukan pasaran.

Segmentasi Pasaran

The Nigeria beauty and personal care products market is structured as follows:
Jenis produk: produk mandi, Kosmetik warna, deodoran, Produk Depilatory, minyak wangi dan wangian, Produk penjagaan rambut, produk dandanan lelaki, penjagaan lisan, produk penjagaan kulit, produk penjagaan matahari
Julat harga: Produk Premium, produk massa
Kumpulan pengguna: bayi/anak, dewasa
Saluran pengedaran: Kedai Penjagaan Kecantikan dan Peribadi, jualan langsung, e-dagang, forecourts, Kedai barangan umum, Hypermarket, Farmasi, Kedai runcit kecil, pasar raya, yang lain

In Nigeria, Pasaran Produk Kecantikan dan Penjagaan Peribadi dibahagikan dengan jenis produk, julat harga, Kumpulan Pengguna dan Saluran Pengedaran. Pengkategorian pasaran mengikut jenis produk termasuk produk mandi, Kosmetik warna, deodoran, Produk Depilatory, minyak wangi dan wangian, Produk penjagaan rambut, produk dandanan lelaki, penjagaan lisan, produk penjagaan kulit, dan produk penjagaan matahari. Segmen julat harga merangkumi produk premium, dan produk massa. Consumer group segments consist of baby/child, dan dewasa. Segmentasi saluran pengedaran terdiri daripada kedai kecantikan dan penjagaan diri, jualan langsung, e-dagang, forecourts, Kedai barangan umum, Hypermarket, Farmasi, Kedai runcit kecil, pasar raya, dan yang lain.

Landskap yang kompetitif

The competitive landscape of the beauty and personal care products market has been analyzed, dengan tumpuan kepada pemain utama seperti Unilever Plc, Beiersdorf AG, PZ Cussons plc, Procter & Syarikat Gamble (P&G), Kenvue Inc., L'Oreal S.A., Syarikat Colgate-Palmolive, Kao Corporation, Franemm Industries Limited, N.N. FEMS Industries Ltd., LABO DERMA SAS, Haleon plc, Godrej Group, Oriflame Cosmetics S.A., Reckitt Benckiser Group Plc (Rb), Dabur India Limited, Wipro Limited, Ekulo Group of Companies, Societe Bic S.A., SoulMate Industries Limited, Dorco. Ltd., Mary Kay Inc., Revlon Inc., Givanas Industry Nigeria Limited, Jabones Pardo S.A., Clear Essence Cosmetics USA Inc., New Milani Group LLC, Coty Inc., Edysmart Nigeria Limited and BioCosmetic Research Labs.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, menjejaki prestasi mereka dari 2020 ke 2024. Wawasan mendedahkan turun naik dalam bahagian pasaran, Menyoroti kedua -dua pemimpin veteran dan pemain baru muncul.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Nigeria beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria beauty and personal care products market: Jenis produk, julat harga, Kumpulan Pengguna dan Saluran Pengedaran.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Nigeria beauty and personal care products market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Nigeria beauty and personal care products market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Nigeria Beauty and Personal Care Products Market – Analisis jenis produk
Nigeria Beauty and Personal Care Products Market – Analisis Julat Harga
Nigeria Beauty and Personal Care Products Market – Analisis kumpulan pengguna
Nigeria Beauty and Personal Care Products Market – Analisis saluran pengedaran
Analisis saham syarikat
Unilever Plc
Beiersdorf AG
PZ Cussons plc
Procter & Syarikat Gamble (P&G)
Kenvue Inc.
L'Oreal S.A..
Syarikat Colgate-Palmolive
Kao Corporation
Franemm Industries Limited
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Nigeria Beauty and Personal Care Products Market 2020-2030
Chart Nigeria Beauty and Personal Care Products Market, Pertumbuhan Bersih, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market, Kadar pertumbuhan, 2020-2030
Table Nigeria Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Nigeria Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Price Range, CAGR Bersejarah dan ramalan, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Nigeria Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Consumer Group, CAGR Bersejarah dan ramalan, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Nigeria Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Nigeria Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Nigeria Beauty and Personal Care Products Market Share (%), oleh syarikat, 2020-2024
Chart Nigeria Beauty and Personal Care Products Market, oleh syarikat, 2024
Table Nigeria Beauty and Personal Care Products Market Share (%), oleh jenama, 2020-2024
Chart Nigeria Beauty and Personal Care Products Market, oleh jenama, 2024
Jadual Nigeria – Penduduk (Berjuta -juta) dan ramalan
Jadual Nigeria – Indeks Harga Pengguna (Cpi) dan ramalan
Jadual Nigeria – Keluaran Dalam Negara Kasar dan Ramalan
Table Nigeria Beauty and Personal Care Products Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Nigeria Beauty and Personal Care Products Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Unilever Plc
Beiersdorf AG
PZ Cussons plc
Procter & Syarikat Gamble (P&G)
Kenvue Inc.
L'Oreal S.A..
Syarikat Colgate-Palmolive
Kao Corporation
Franemm Industries Limited
N.N. FEMS Industries Ltd.
LABO DERMA, SAS
Haleon plc
Godrej Group
Oriflame Cosmetics S.A..
Reckitt Benckiser Group Plc (Rb)
Dabur India Limited
Wipro Limited
Ekulo Group of Companies
Societe Bic S.A..
SoulMate Industries Limited
Dorco Co., LTD.
Mary Kay Inc.
Revlon, INC.
Givanas Industry Nigeria Limited
Jabones Pardo S.A.
Clear Essence Cosmetics USA, INC.
New Milani Group LLC
Coty Inc.
Edysmart Nigeria Limited
BioCosmetic Research Labs