Mexico Beauty and Personal Care Products Market 2025

In 2024, Mexico’s beauty and personal care market stood at an inflection point, fueled by renewed economic momentum, revived consumer confidence, and a broad recalibration of supply and demand dynamics. The sector posted a strong performance and continued to solidify its role as one of the most resilient and fast-evolving consumer goods categories in the country. Backed by a combination of rising foreign direct investment and supportive fiscal policy, particularly government-sponsored social programs that increased household spending capacity, the market is now projected to expand by USD 8.8 billion over the next five years, registering a compound annual growth rate of 7.8%.

The recovery of global logistics and the growing emphasis on local sourcing further stabilized distribution networks in 2024, allowing companies to respond more efficiently to shifts in consumer demand. This operational resilience underpinned a surge in key high-growth categories such as sun care, fragrances, and skin care. Sun care, in particular, emerged as a standout performer, benefiting from both its historically low penetration and the resurgence of domestic travel. A growing number of middle-class Mexican families resumed vacationing in coastal destinations, where awareness and application of sun protection rose in tandem with increased exposure to UV risk. As a result, brands operating in this category saw a broader consumer base and elevated engagement, especially during peak travel seasons.

Skin care maintained its post-pandemic momentum, anchored by routine-based consumption and the continued influence of ingredient-led marketing. Products containing actives such as hyaluronic acid, vitamin C, and retinoids remained in high demand as consumers sought efficacy and transparency. Skincare brands responded with highly segmented offerings and content-driven campaigns, reinforcing consumer education and loyalty. This category, in particular, continued to benefit from a hybridization of mass and premium positioning, as value-oriented shoppers demonstrated greater willingness to pay for proven, dermatologically endorsed formulations.

Premiumisation gained further traction across the board in 2024, propelled by moderating inflation and the broader return of economic optimism. With price pressures easing, consumers increasingly favored quality over cost, a shift that reverberated across both mass and prestige segments. Mass brands moved quickly to upgrade their value propositions—introducing specialized claims, cleaner ingredients, and more premium-looking packaging—thereby narrowing the gap with their high-end counterparts. Meanwhile, premium brands capitalized on newfound affordability and aspirational sentiment among a wider middle-income base.

Providing a holistic view of the Mexico beauty and personal care products market, Laporan ini menganalisis prestasi sejarah dari 2020 ke 2024 dan projek trend melalui 2030. Ia menilai saiz pasaran, kadar pertumbuhan, dan segmen utama, Membongkar kuasa yang mendorong perubahan dalam sektor ini. Dengan fokus pada jenis produk, julat harga, consumer group, key pack material and distribution channel, Laporan ini menyampaikan analisis terperinci untuk memaklumkan perancangan strategik dan kedudukan pasaran.

Segmentasi Pasaran

The Mexico beauty and personal care products market is structured as follows:
Jenis produk: produk mandi, Kosmetik warna, deodoran, Produk Depilatory, minyak wangi dan wangian, Produk penjagaan rambut, produk dandanan lelaki, penjagaan lisan, produk penjagaan kulit, produk penjagaan matahari
Julat harga: premium products, mass products
Kumpulan pengguna: bayi/anak, dewasa
Bahan pek utama: Pembungkusan yang fleksibel, kaca, logam, kertas & papan, Plastik tegar
Saluran pengedaran: Kedai Penjagaan Kecantikan dan Peribadi, kedai serbaneka, jualan langsung, pengosongan, e-dagang, Kedai barangan umum, Hypermarket, Farmasi, Kedai runcit kecil, pasar raya, Kelab gudang, yang lain

The Mexico beauty and personal care products market is segmented by product type, julat harga, consumer group, key pack material and distribution channel. Oleh jenis produk, the market includes bath products, Kosmetik warna, deodoran, Produk Depilatory, minyak wangi dan wangian, Produk penjagaan rambut, produk dandanan lelaki, penjagaan lisan, produk penjagaan kulit, dan produk penjagaan matahari. Price range segments are divided into premium products, and mass products. Consumer group segments consist of baby/child, dan dewasa. The key pack material segmentation includes flexible packaging, kaca, logam, kertas & papan, dan plastik tegar. Segmentasi saluran pengedaran terdiri daripada kedai kecantikan dan penjagaan diri, kedai serbaneka, jualan langsung, pengosongan, e-dagang, Kedai barangan umum, Hypermarket, Farmasi, Kedai runcit kecil, pasar raya, Kelab gudang, dan yang lain.

Landskap yang kompetitif

The competitive landscape of the beauty and personal care products market has been analyzed, with a focus on key players such as Amway Corporation, Arabela S.A. C.V., Beiersdorf AG, Betterware de Mexico S.A.P.I. C.V.. (JAFRA), Chanel S.A., Clarins SA, Syarikat Colgate-Palmolive, Corporacion Belcorp, Coty Inc., Edgewell Peribadi Jenama LLC, Fabrica de Jabon La Corona S.A. C.V., Genomma Lab Internacional SAB de CV, Grisi Hnos. S.A de C.V., Grupo Omnilife S.A. C.V., Haleon plc, Henkel AG & Co. Kgaa, High Ridge Brands Co., House of Fuller S. de R.L. C.V., Inter Parfums Inc., Kao Corporation, Kenvue Inc., Kimberly-Clark Corporation, Lambi S.A. C.V., L'Oreal S.A., Lvmh mesti hennessy louis vuitton sa (Lvmh), Mary Kay Inc., Naos Sas, Alam & Co, Oriflame Cosmetics S.A., Perfumes y Esencias Fraiche S.A. C.V., Pierre Fabre S.A., Puig SL, Revlon Inc., Societe Bic S.A., The Estee Lauder Companies Inc., Procter & Syarikat Gamble (P&G), Unilever Plc, Wella AG, Yves Rocher sa and Zermat Internacional S.A. De C.V.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, menjejaki prestasi mereka dari 2020 ke 2024. Wawasan mendedahkan turun naik dalam bahagian pasaran, Menyoroti kedua -dua pemimpin veteran dan pemain baru muncul.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Mexico beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Mexico beauty and personal care products market: Jenis produk, julat harga, consumer group, key pack material and distribution channel.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Mexico beauty and personal care products market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Mexico beauty and personal care products market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Mexico Beauty and Personal Care Products Market – Analisis jenis produk
Mexico Beauty and Personal Care Products Market – Analisis Julat Harga
Mexico Beauty and Personal Care Products Market – Analisis kumpulan pengguna
Mexico Beauty and Personal Care Products Market – Key Pack Material Analysis
Mexico Beauty and Personal Care Products Market – Analisis saluran pengedaran
Analisis saham syarikat
Amway Corporation
Arabela S.A. C.V..
Beiersdorf AG
Betterware de Mexico, S.A.P.I. C.V.. (JAFRA)
Chanel S.A.
Clarins SA
Syarikat Colgate-Palmolive
Corporacion Belcorp
Coty Inc.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Mexico Beauty and Personal Care Products Market 2020-2030
Chart Mexico Beauty and Personal Care Products Market, Pertumbuhan Bersih, 2020-2030
Chart Mexico Beauty and Personal Care Products Market, Kadar pertumbuhan, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, CAGR Bersejarah dan ramalan, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, CAGR Bersejarah dan ramalan, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, CAGR Bersejarah dan ramalan, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Mexico Beauty and Personal Care Products Market Share (%), oleh syarikat, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, oleh syarikat, 2024
Table Mexico Beauty and Personal Care Products Market Share (%), oleh jenama, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, oleh jenama, 2024
Table Mexico – Penduduk (Berjuta -juta) dan ramalan
Table Mexico – Indeks Harga Pengguna (Cpi) dan ramalan
Table Mexico – Keluaran Dalam Negara Kasar dan Ramalan
Table Mexico Beauty and Personal Care Products Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Mexico Beauty and Personal Care Products Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Amway Corporation
Arabela S.A. C.V..
Beiersdorf AG
Betterware de Mexico, S.A.P.I. C.V.. (JAFRA)
Chanel S.A.
Clarins SA
Syarikat Colgate-Palmolive
Corporacion Belcorp
Coty Inc.
Edgewell Peribadi Jenama LLC
Fabrica de Jabon La Corona S.A. C.V..
Genomma Lab Internacional SAB de CV
Grisi Hnos. S.A de C.V.
Grupo Omnilife, S.A. C.V..
Haleon plc
Henkel AG & Co. Kgaa
High Ridge Brands Co.
House of Fuller, S. de R.L. C.V..
Inter Parfums, INC.
Kao Corporation
Kenvue Inc.
Kimberly-Clark Corporation
Lambi, S.A. C.V..
L'Oreal S.A..
Lvmh mesti hennessy louis vuitton sa (Lvmh)
Mary Kay Inc.
Naos Sas
Alam & Co
Oriflame Cosmetics S.A..
Perfumes y Esencias Fraiche, S.A. C.V..
Pierre Fabre S.A.
Puig SL
Revlon, INC.
Societe Bic S.A..
The Estee Lauder Companies Inc.
Procter & Syarikat Gamble (P&G)
Unilever Plc
Wella AG
Yves Rocher SA
Zermat Internacional, S.A. De C.V.