Serbia Alcoholic Beverages Market 2025

Serbia’s alcoholic beverages industry is set to register robust growth over the forecast period, with market value expected to climb from USD 6.4 billion in 2025 ke USD 9.6 billion by 2030, representing an annual expansion rate of 8.49%. This momentum underscores a broader economic narrative in which rising consumer confidence, recovering tourism, and evolving consumption patterns converge to bolster demand across the sector.

Central to this outlook is Serbia’s ongoing economic recovery, which is expected to strengthen household purchasing power and expand discretionary spending. As disposable income increases, consumers are more inclined to allocate a portion of their budget toward non-essential categories, including alcoholic beverages, which are often regarded as discretionary or even aspirational in emerging economies. This trend is likely to be most pronounced among middle-income consumers, who are gradually shifting their preferences toward branded and premium offerings.

Tourism is another key driver underpinning the sector’s growth. Serbia’s appeal as a cultural and gastronomic destination continues to rise, attracting international travelers who seek to engage with local traditions—including the consumption of regionally distinctive wines, rakija, and craft beers. The inflow of tourists is expected to contribute both directly to on-premise sales and indirectly to broader brand exposure, enhancing market depth.

Secara serentak, a shift in consumer preferences is reshaping the industry’s product landscape. While traditional spirits and beers remain popular, there is a growing curiosity about no- and low-alcohol alternatives, particularly among urban, younger demographics. Health and lifestyle considerations are increasingly influencing purchase decisions, prompting producers to diversify their portfolios with lighter, wellness-aligned beverages without compromising on taste or experience.

Taken together, these factors point to a Serbian alcoholic beverages market that is not only expanding in value but also maturing in character. As both domestic and international consumption drivers align, the market is poised to transition from volume-led growth to one defined by variety, premiumization, and experiential appeal.

The report delivers a comprehensive dataset on the Serbia alcoholic beverages market, memperincikan saiz pasaran tahunan dan kadar pertumbuhan sejak enam tahun yang lalu, bersama -sama unjuran melalui 2030. Ia menawarkan pemeriksaan mendalam segmen dan subkategori pasaran, dengan tumpuan khusus pada trend yang berkembang mengikut jenis produk dan saluran pengedaran.

Laporkan sorotan

This report presents a comprehensive dataset detailing the Serbia alcoholic beverages market size from 2020 ke 2030, with metrics reported in (Liters/USD). It includes actual historical data from 2020 ke 2024 dan unjuran ke hadapan melalui 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Segmentasi Pasaran

The Serbia alcoholic beverages market is categorized into the following segments:
Jenis produk - mis., Bir (dark beer, Lager, bir rendah dan tidak alkohol, Stout), cider and perry, RTS (RTD berasaskan semangat, RTD berasaskan wain), semangat (Brandy, minuman keras, rum, Tequila dan Mezcal, wiski, semangat putih, yang lain), wain (wain yang diperkaya, Wain bukan grape, wain berkilauan, masih wain)
Saluran pengedaran - mis., Bar dan Horeca, kedai serbaneka, pengosongan, e-dagang, Kedai Makanan dan Minuman, forecourts, Hypermarket, Kedai runcit kecil, pasar raya, yang lain

Makroekonomi & Petunjuk demografi

Sebagai tambahan kepada data pasaran teras, Laporan ini menggabungkan petunjuk sosio-ekonomi utama yang memberikan konteks penting untuk menafsirkan dinamik pasaran. Ini termasuk trend penduduk, indeks harga pengguna (Cpi), Keluaran Dalam Negara Kasar (KDNK), Penggunaan per kapita (dinyatakan dalam USD), dan perbelanjaan pengguna sebagai peratusan KDNK. Bersama, Metrik ini menawarkan latar belakang makroekonomi yang meningkatkan kaitan strategik angka saiz pasaran, Membantu pihak berkepentingan dengan lebih baik menilai potensi permintaan dan peluang pertumbuhan jangka panjang.

Landskap yang kompetitif: Analisis Saham Pasaran

Updated market share data for major industry players in Serbia alcoholic beverages market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Ab inb.
Agrokombinat “13 Jul” ad
Budweiser Budvar n.p.
Carlsberg a/s
Diageo plc
N.V Heineken.
Invej a.d.
Syarikat Minuman Molson Coors
Nectar d.o.o.
Pernod Ricard Group
Rubin AD
SI & SI GROUP d.o.o.
Swinkels Family Breweries N.V.
SWISSLION-TAKOVO d.o.o.

Bahagian ini membantu pihak berkepentingan menilai kepekatan pasaran, Kenal pasti peluang perkongsian, dan peralihan trek dalam kepimpinan.

Mengapa Memilih Laporan Ini?

Access accurate and up-to-date market size data for the Serbia alcoholic beverages sector.
Dapatkan pandangan berbutir di segmen utama, termasuk jenis produk dan saluran pengedaran.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Minta sampel redacted untuk melihat pratonton struktur data dan kualiti persembahan sebelum membeli.

Deliverables termasuk

Laporan PDF berstruktur secara profesional
Databook Excel Penuh dengan angka tahun demi tahun dan segmentasi pelbagai dimensi dari 2020 ke 2030

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Serbia Alcoholic Beverages Market – Analisis jenis produk
Serbia Alcoholic Beverages Market – Analisis saluran pengedaran
Analisis saham syarikat
Ab inb.
Agrokombinat “13 Jul” ad
Budweiser Budvar n.p.
Carlsberg a/s
Diageo plc
N.V Heineken.
Invej a.d.
Syarikat Minuman Molson Coors
Nectar d.o.o.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Serbia Alcoholic Beverages Market 2020-2030
Chart Serbia Alcoholic Beverages Market, Pertumbuhan Bersih, 2020-2030
Chart Serbia Alcoholic Beverages Market, Kadar pertumbuhan, 2020-2030
Table Serbia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Serbia Alcoholic Beverages Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Serbia Alcoholic Beverages Market by Product Type, 2020-2030
Table Serbia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Serbia Alcoholic Beverages Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Serbia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Serbia Alcoholic Beverages Market Share (%), oleh syarikat, 2020-2024
Chart Serbia Alcoholic Beverages Market, oleh syarikat, 2024
Table Serbia Alcoholic Beverages Market Share (%), oleh jenama, 2020-2024
Chart Serbia Alcoholic Beverages Market, oleh jenama, 2024
Table Serbia – Penduduk (Berjuta -juta) dan ramalan
Table Serbia – Indeks Harga Pengguna (Cpi) dan ramalan
Table Serbia – Keluaran Dalam Negara Kasar dan Ramalan
Table Serbia Alcoholic Beverages Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Serbia Alcoholic Beverages Market: Penggunaan per kapita (Penduduk)