Morocco Alcoholic Beverages Market 2025

Morocco’s alcoholic beverages industry is positioned for strong medium-term growth, with market value projected to increase from USD 3.4 billion in 2025 ke USD 4.9 billion by 2030, reflecting a compound annual growth rate of 7.54%. This positive outlook is driven by structural demographic and economic trends, combined with a gradual liberalization of consumer behavior in key urban and coastal regions.

The continued expansion of Morocco’s urban centers—particularly along the Atlantic coastline—and the anticipated rebound in international tourism are expected to play a pivotal role in supporting demand. As inbound travel recovers, spending in hotels, bar, and restaurants is likely to increase, reinforcing on-premise consumption across major tourist hubs such as Casablanca, Marrakech, and Agadir. These cities not only benefit from a higher concentration of middle- and upper-income consumers but also exhibit a relatively greater degree of cultural acceptance of alcohol, allowing for broader category development and experimentation.

The premium segment is expected to gain traction, particularly among affluent urban professionals and international visitors seeking quality, provenance, and brand sophistication. Walau bagaimanapun, near-term macroeconomic constraints are likely to temper the pace of expansion, especially in the early years of the forecast period. Rising unemployment, inflationary pressure, and declining household incomes are increasing consumer price sensitivity, prompting a shift toward lower-cost offerings, discount formats, and value-oriented private-label brands.

Retailers and producers will need to tailor their strategies accordingly, balancing affordability with aspirational positioning. Successfully navigating this dual-track environment—where both price-conscious and premium consumers coexist—will be essential to capturing growth opportunities and building brand resilience. As Morocco’s consumer base continues to evolve, supported by urbanization and exposure to global trends, the alcoholic beverages industry will need to adopt a segmented, data-informed approach to product development, distribution, and marketing in order to sustain its upward trajectory.

The report delivers a comprehensive dataset on the Morocco alcoholic beverages market, memperincikan saiz pasaran tahunan dan kadar pertumbuhan sejak enam tahun yang lalu, bersama -sama unjuran melalui 2030. Ia menawarkan pemeriksaan mendalam segmen dan subkategori pasaran, dengan tumpuan khusus pada trend yang berkembang mengikut jenis produk, Jenis pembungkusan dan saluran pengedaran.

Report Highlights

This report presents a comprehensive dataset detailing the Morocco alcoholic beverages market size from 2020 ke 2030, with metrics reported in (Liters/MAD/USD). It includes actual historical data from 2020 ke 2024 dan unjuran ke hadapan melalui 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, Jenis pembungkusan dan saluran pengedaran, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Segmentasi Pasaran

The Morocco alcoholic beverages market is categorized into the following segments:
Jenis produk - mis., Bir (Lager, low and non-alcoholic beer), RTS, semangat (brandy, minuman keras, rum, Tequila dan Mezcal, whiskey, semangat putih, yang lain), wain (wain yang diperkaya, non alcoholic wine, wain berkilauan, masih wain)
Jenis pembungkusan - mis., botol kaca, Tin logam, paper container, Botol PET, yang lain
Saluran pengedaran - mis., Bar dan Horeca, kedai serbaneka, Kedai Makanan dan Minuman, Hypermarket, Kedai runcit kecil, pasar raya, yang lain

Makroekonomi & Petunjuk demografi

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (Cpi), Keluaran Dalam Negara Kasar (KDNK), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Landskap yang kompetitif: Analisis Saham Pasaran

Updated market share data for major industry players in Morocco alcoholic beverages market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Ab inb.
Bacardi Limited
Carlsberg a/s
Kumpulan Castel
Chai Andrieux Sarl
Diageo plc
Ebertec SA
GRIGER Distribution SARL
Groupe Kabbaj
N.V Heineken.
Hijos de Rivera, S.A.
KRALSKA Str
La Ferme Rouge SARL
Les Celliers De Meknes SA
Pernod Ricard Group
S.A. Damm
San Miguel Corporation
Slaur Sardet SAS
Somardis S.A.
Swinkels Family Breweries N.V.
United Dutch Breweries B.V.
William Grant & Sons Ltd.

Bahagian ini membantu pihak berkepentingan menilai kepekatan pasaran, Kenal pasti peluang perkongsian, dan peralihan trek dalam kepimpinan.

Mengapa Memilih Laporan Ini?

Access accurate and up-to-date market size data for the Morocco alcoholic beverages sector.
Obtain granular insights across key segments, termasuk jenis produk, Jenis pembungkusan dan saluran pengedaran.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Minta sampel redacted untuk melihat pratonton struktur data dan kualiti persembahan sebelum membeli.

Deliverables termasuk

Laporan PDF berstruktur secara profesional
Databook Excel Penuh dengan angka tahun demi tahun dan segmentasi pelbagai dimensi dari 2020 ke 2030

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Morocco Alcoholic Beverages Market – Analisis jenis produk
Morocco Alcoholic Beverages Market – Analisis jenis pembungkusan
Morocco Alcoholic Beverages Market – Analisis saluran pengedaran
Analisis saham syarikat
Ab inb.
Bacardi Limited
Carlsberg a/s
Kumpulan Castel
Chai Andrieux Sarl
Diageo plc
Ebertec SA
GRIGER Distribution SARL
Groupe Kabbaj
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Morocco Alcoholic Beverages Market 2020-2030
Chart Morocco Alcoholic Beverages Market, Pertumbuhan Bersih, 2020-2030
Chart Morocco Alcoholic Beverages Market, Kadar pertumbuhan, 2020-2030
Table Morocco Alcoholic Beverages Market by Product Type, 2020-2030
Chart Morocco Alcoholic Beverages Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Morocco Alcoholic Beverages Market by Product Type, 2020-2030
Table Morocco Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Morocco Alcoholic Beverages Market by Packaging Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Morocco Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Morocco Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Morocco Alcoholic Beverages Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Morocco Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Morocco Alcoholic Beverages Market Share (%), oleh syarikat, 2020-2024
Chart Morocco Alcoholic Beverages Market, oleh syarikat, 2024
Table Morocco Alcoholic Beverages Market Share (%), oleh jenama, 2020-2024
Chart Morocco Alcoholic Beverages Market, oleh jenama, 2024
Jadual Maghribi – Penduduk (Berjuta -juta) dan ramalan
Jadual Maghribi – Indeks Harga Pengguna (Cpi) dan ramalan
Jadual Maghribi – Keluaran Dalam Negara Kasar dan Ramalan
Table Morocco Alcoholic Beverages Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Morocco Alcoholic Beverages Market: Penggunaan per kapita (Penduduk)