Growth in the Global men\u2019s grooming products market is set to continue, with the sector valued at USD 69.1 billion in 2026 and forecast to reach USD 92.5 billion by 2031, registering a CAGR of 6%. The market\u2019s expansion reflects a structural shift in male self-care, as grooming becomes more closely tied to confidence, hygiene, social presentation and personal identity. Younger consumers are playing a central role in this transition, helped by social media, influencers and more open attitudes toward masculinity. As a result, the category is moving beyond traditional shaving and basic toiletries into broader routines across skin care, hair care, fragrance, deodorants and wellness-led personal care.<\/p>\n
The strongest growth opportunities are likely to come from markets and categories where male grooming is still underpenetrated. In Asia Pacific, Latin America, the Middle East and parts of Africa, urbanisation, rising incomes and digital exposure are encouraging men to adopt more structured routines. In more mature regions such as North America and Western Europe, growth will depend less on first-time adoption and more on premiumisation, ingredient-led efficacy and routine expansion. This creates a global market with two parallel engines: emerging markets building scale through accessibility and affordability, and developed markets adding value through more specialised, science-backed and premium products.<\/p>\n
Fragrance, skin care and hair care will remain central to category development. Fragrance continues to carry strong emotional and cultural value, acting as a marker of identity, freshness, status and self-expression across many regions. Skin care is gaining relevance as men become more aware of hydration, acne, sensitivity, ageing, sun exposure and shaving-related irritation. Hair and scalp care are also becoming more important, especially where consumers are concerned about hair loss, dandruff, styling and overall hair health. Across these areas, brands are likely to focus more on clear efficacy, simple routines and familiar active ingredients rather than complex product systems.<\/p>\n
Value-for-money will remain one of the most important global constraints. Inflation, cautious consumer spending and uneven disposable incomes mean many men will continue to prioritise affordability, multifunctionality and visible benefits. Mass products will remain essential for scale, while premium products will gain ground where they offer clear performance, sensory appeal, natural positioning or cultural relevance. E-commerce, social commerce, beauty specialists, pharmacies, supermarkets and direct selling will all play roles in expanding access and education. Over the forecast period, the strongest brands are likely to combine accessible pricing, credible ingredients, digital visibility and practical self-care messaging that makes men\u2019s grooming feel modern, useful and easy to adopt.<\/p>\n
The report aims to deliver comprehensive data on the global men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2031. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, packaging type, distribution channel and region.<\/p>\n
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Units\/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, price range, packaging type, distribution channel and region. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.<\/p>\n
In addition to granular market metrics, the report captures the broader structural shifts that define the industry\u2019s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.<\/p>\n
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.<\/p>\n
The global men’s grooming products market is structured as follows: Supporting context includes: These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.<\/p>\n This report presents market share figures for top companies operating in the global men’s grooming products sector, highlighting brand reach and competitive footprint. Notable participants include: Bath & Body Works, Inc., Beiersdorf AG, Betterware de Mexico, S.A.P.I. de C.V. (JAFRA), Chanel S.A., Colgate-Palmolive Company, Combe Incorporated, Corporacion Belcorp, Corporacion Yanbal International, Coty Inc., Dolce & Gabbana S.R.L., Dollar Shave Club, Inc., Edgewell Personal Care Brands LLC, Elida Beauty Group, Euroitalia S.R.L., Grupo Boticario, Henkel AG & Co. KGaA, Hermes International SCA, HF Global, Inc., Inter Parfums, Inc., Kao Corporation, LG H&H Co., Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Marico Limited, Mary Kay Inc., Maurer & Wirtz GmbH & Co. KG, Natura & Co, Oriflame Cosmetics S.A., PUIG SL, Revlon, Inc., Rohto Pharmaceutical Co., Ltd., Shiseido Company, Limited, Societe BIC S.A., Suave Brands Company, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), The Thriving Brands Company, Unilever PLC, Vini Cosmetics Private Limited, etc.<\/p>\n This report delivers comprehensive market share data for key players in the total men’s grooming products market, complemented by segment-specific analysis for men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades categories.<\/p>\n Market share analysis covered in the report: Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.<\/p>\n Request a redacted sample to preview the data structure and presentation quality before purchase.<\/p>\n Professionally structured PDF report TABLE OF CONTENTS FIGURES AND TABLES A selection of companies mentioned in this report includes, but is not limited to: Growth in the Global men’s grooming products market is set to continue, with the sector valued at USD 69.1 billion in 2026 and forecast to reach USD 92.5 billion by 2031, registering a CAGR of 6%. Designed as a concise…<\/p>\n","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":9},"product_brand":[391],"product_cat":[392],"product_tag":[20,190],"class_list":["post-2243","product","type-product","status-publish","product_brand-helix-insights","product_cat-personal-care","product_tag-global","product_tag-mens-grooming-products","first","instock","virtual","sold-individually","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product\/2243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/comments?post=2243"}],"wp:attachment":[{"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/media?parent=2243"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product_brand?post=2243"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product_cat?post=2243"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/strategyh.com\/wp-json\/wp\/v2\/product_tag?post=2243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nProduct type<\/strong> \u2013 e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
\nPrice range<\/strong> \u2013 e.g., mass men’s grooming, premium men’s grooming
\nPackaging type<\/strong> \u2013 e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
\nDistribution channel<\/strong> \u2013 e.g., beauty stores, convenience stores, department stores, direct selling, discounters, e-commerce, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, warehouse clubs, others
\nRegion<\/strong> \u2013 e.g., Asia Pacific, Europe, Latin America, Middle East and Africa, North America<\/p>\n
\nMacroeconomic & Demographic Indicators<\/h2>\n
\n
\nTotal population
\nConsumer Price Index (CPI)
\nGross Domestic Product (GDP)
\nPer capita consumption
\nConsumer spending as a percentage of GDP<\/p>\n
\nCompetitive Landscape: Market Share Analysis<\/h2>\n
\n
\nGlobal men’s grooming products market share
\nGlobal men’s fragrances and perfumes market share
\nGlobal men’s toiletries market share
\nGlobal men’s bath and shower products market share
\nGlobal men’s deodorants market share
\nGlobal men’s hair care products market share
\nGlobal men’s skin care products market share
\nGlobal men’s shaving products market share
\nGlobal men’s post-shave market share
\nGlobal men’s pre-shave market share
\nGlobal men’s razors and blades market share<\/p>\n
\nWhy Choose This Report?<\/h2>\n
\n
\nDeliverables Include<\/h2>\n
\n
\nFull EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031<\/p>\n
\nTable of Contents<\/h2>\n
\n
\nMarket Segmentation
\nMarket Overview
\nGlobal Men’s Grooming Products Market – Product Type Analysis
\nGlobal Men’s Grooming Products Market – Price Range Analysis
\nGlobal Men’s Grooming Products Market – Packaging Type Analysis
\nGlobal Men’s Grooming Products Market – Distribution Channel Analysis
\nGlobal Men’s Grooming Products Market – Region Analysis
\nCompany\/Brand Shares Analysis
\nBath & Body Works, Inc.
\nBeiersdorf AG
\nBetterware de Mexico, S.A.P.I. de C.V. (JAFRA)
\nChanel S.A.
\nColgate-Palmolive Company
\n…
\nMacroeconomic Data and Forecast
\nResearch Methodology
\nDisclaimer<\/p>\n
\nTable Global Men’s Grooming Products Market 2021-2031
\nChart Global Men’s Grooming Products Market, Net Growth, 2021-2031
\nChart Global Men’s Grooming Products Market, Growth Rates, 2021-2031
\nTable Global Men’s Grooming Products Market by Product Type, 2021-2031
\nChart Global Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
\nChart Global Men’s Grooming Products Market by Product Type, 2021-2031
\nTable Global Men’s Grooming Products Market by Price Range, 2021-2031
\nChart Global Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
\nChart Global Men’s Grooming Products Market by Price Range, 2021-2031
\nTable Global Men’s Grooming Products Market by Packaging Type, 2021-2031
\nChart Global Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
\nChart Global Men’s Grooming Products Market by Packaging Type, 2021-2031
\nTable Global Men’s Grooming Products Market by Distribution Channel, 2021-2031
\nChart Global Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
\nChart Global Men’s Grooming Products Market by Distribution Channel, 2021-2031
\nTable Global Men’s Grooming Products Market by Region, 2021-2031
\nChart Global Men’s Grooming Products Market by Region, CAGR Historic and Forecast, 2021-2031
\nChart Global Men’s Grooming Products Market by Region, 2021-2031
\nTable Global Men’s Grooming Products Market Share (%), by Companies, 2021-2025
\nChart Global Men’s Grooming Products Market, by Companies, 2025
\nTable Global Men’s Grooming Products Market Share (%), by Brands, 2021-2025
\nChart Global Men’s Grooming Products Market, by Brands, 2025
\nTable Global – Population (Millions) and Forecast
\nTable Global – Consumer Price Index (CPI) and Forecast
\nTable Global – Gross Domestic Product and Forecast
\nTable Global Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
\nTable Global Men’s Grooming Products Market: Consumption per Capita (Population)<\/em><\/p>\n
\nCompanies Mentioned<\/h2>\n
\n
\nBath & Body Works, Inc.
\nBeiersdorf AG
\nBetterware de Mexico, S.A.P.I. de C.V. (JAFRA)
\nChanel S.A.
\nColgate-Palmolive Company
\nCombe Incorporated
\nCorporacion Belcorp
\nCorporacion Yanbal International
\nCoty Inc.
\nDolce & Gabbana S.R.L.
\nDollar Shave Club, Inc.
\nEdgewell Personal Care Brands LLC
\nElida Beauty Group
\nEuroitalia S.R.L.
\nGrupo Boticario
\nHenkel AG & Co. KGaA
\nHermes International SCA
\nHF Global, Inc.
\nInter Parfums, Inc.
\nKao Corporation
\nLG H&H Co., Ltd.
\nL’Oreal S.A.
\nLVMH Moet Hennessy Louis Vuitton SA (LVMH)
\nMandom Corporation
\nMarico Limited
\nMary Kay Inc.
\nMaurer & Wirtz GmbH & Co. KG
\nNatura & Co
\nOriflame Cosmetics S.A.
\nPUIG SL
\nRevlon, Inc.
\nRohto Pharmaceutical Co., Ltd.
\nShiseido Company, Limited
\nSociete BIC S.A.
\nSuave Brands Company
\nThe Estee Lauder Companies Inc.
\nThe Procter & Gamble Company (P&G)
\nThe Thriving Brands Company
\nUnilever PLC
\nVini Cosmetics Private Limited<\/p>\n","protected":false},"excerpt":{"rendered":"