China Toilet Paper Market 2025

In 2024, China’s toilet paper market faced a challenging environment amid the country’s slow post-pandemic economic recovery. Consumer confidence remained subdued as households grappled with financial uncertainties, leading to restrained spending across various consumer goods categories. The rising cost of international wood pulp placed additional pressure on manufacturers, resulting in higher retail prices for toilet paper. This price inflation, combined with cautious consumer spending, weighed on overall demand. 하지만, as an essential commodity, toilet paper demonstrated resilience, with its non-discretionary nature supporting continued market stability despite broader economic headwinds.

The category also encountered increasing competition from wet toilet tissues, which, while still having relatively low penetration compared to traditional toilet paper, gained traction among certain consumer segments. The appeal of a more thorough cleansing experience attracted growing interest, particularly among younger and urban consumers. 하지만, the cost of daily wet tissue usage remained a key deterrent for most households, especially in an economic climate where discretionary spending was being carefully managed.

Despite these challenges, the long-term growth prospects of the toilet paper market remained intact, supported by evolving hygiene habits, 도시화, and premiumization trends. Consumers increasingly sought higher-quality products, including those with enhanced softness, multi-layer structures, and eco-friendly attributes. Meanwhile, retail channels continued to evolve, with e-commerce playing an increasingly important role in distribution. Platforms such as JD.com and Tmall enabled wider product accessibility, often offering bulk purchasing options and promotional incentives to drive consumer engagement.

Providing a strategic perspective on the China toilet paper market, 이 보고서는 역사적 추세를 분석합니다 2020 에게 2024 시장 발전을 예측합니다 2030. 시장 규모로 탐구합니다, 성장률, 및 세그먼트 수준의 통찰력, 업계의 미래를 형성하는 힘을 밝혀냅니다. By examining type and distribution channel, 이 보고서는 시장 역학을 이해하고 성장을위한 경로를 식별하기위한 강력한 프레임 워크를 제공합니다..

시장 세분화

The China toilet paper market is classified into the following segments:
유형: at-home, away from home (AFH)
배포 채널: 편의점, 슈퍼마켓 및 하이퍼 마켓, 할인, 소규모 식료품 점, 건강 및 미용 상점, 전자 상거래, 기타

The China market for toilet paper is divided based on type and distribution channel. 유형별, the market includes at-home, and away from home (AFH). Distribution channel categories include convenience stores, 슈퍼마켓 및 하이퍼 마켓, 할인, 소규모 식료품 점, 건강 및 미용 상점, 전자 상거래, 그리고 다른 사람들.

경쟁 환경

The toilet paper market is characterized by dominance from key players such as Yuen Foong Yu Paper Enterprise Co. 주정부, Sichuan Lampure Daily Commodity Co. 주정부, Sichuan Huanlong New Material Co. Ltd. (BABO), SHANGHAI CIMIC CO. LTD., Shandong Tranlin Group Co. 주정부, Shandong Sun Holdings Group Co. 주정부, Kimberly-Clark Corporation, Hengan International Group Company Limited, Essity AB, 기음&S Paper Co. Ltd. and Asia Pulp & Paper Company Ltd. (APP).

This analysis offers a comprehensive overview of the main players in the toilet paper market, 성능 추세를 평가합니다 2020 에게 2024. 주요 결과는 시장 점유율의 변화를 보여줍니다, 지배적 인 회사와 경쟁 업체 상승.

이 보고서를 구매하는 이유?

Obtain precise statistical data and forecasts for the China toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the China toilet paper market: 유형 및 분배 채널.
지역별 전략 개발 및 현지화 된 데이터 분석을 기반으로 전략적 우선 순위를 설정.
Gain deep insights into the dynamics of the China toilet paper market.
성장 부문과 신흥 동향을 목표로 고위적 투자 기회를 식별하십시오..
Anticipate the future trajectory of the China toilet paper market with informed projections.
시장 기회를 활용하기위한 이상적인시기를 결정하기 위해 경쟁 환경을 평가하십시오..
동일한 조직 내의 단일 무제한 사용자 라이센스, 추가 사용자에 대한 추가 요금이 없습니다.

목차

목차
주요 결과
시장 세분화
시장 개요
China Toilet Paper Market – 유형 분석
China Toilet Paper Market – 분포 채널 분석
회사 공유 분석
Yuen Foong Yu Paper Enterprise Co., Ltd.
Sichuan Lampure Daily Commodity Co., Ltd.
Sichuan Huanlong New Material Co., Ltd. (BABO)
SHANGHAI CIMIC CO., Ltd.
Shandong Tranlin Group Co., Ltd.
Shandong Sun Holdings Group Co., Ltd.
Kimberly-Clark Corporation
Hengan International Group Company Limited
Essity AB
…
거시 경제 데이터 및 예측
연구 방법론
부인 성명

그림과 테이블
Table China Toilet Paper Market 2020-2030
Chart China Toilet Paper Market, 순 성장, 2020-2030
Chart China Toilet Paper Market, 성장률, 2020-2030
Table China Toilet Paper Market by Type, 2020-2030
Chart China Toilet Paper Market by Type, CAGR 역사적 및 예측, 2020-2030
Chart China Toilet Paper Market by Type, 2020-2030
Table China Toilet Paper Market by Distribution Channel, 2020-2030
Chart China Toilet Paper Market by Distribution Channel, CAGR 역사적 및 예측, 2020-2030
Chart China Toilet Paper Market by Distribution Channel, 2020-2030
Table China Toilet Paper Market Share (%), 회사에 의해, 2020-2024
Chart China Toilet Paper Market, 회사에 의해, 2024
Table China Toilet Paper Market Share (%), 브랜드에 의해, 2020-2024
Chart China Toilet Paper Market, 브랜드에 의해, 2024
테이블 중국 – 인구 (수백만) 그리고 예측
테이블 중국 – 소비자 물가 지수 (CPI) 그리고 예측
테이블 중국 – 국내 총생산 및 예측
Table China Toilet Paper Market: GDP의 비율로 지출하십시오 (%)
Table China Toilet Paper Market: 1 인당 소비 (인구)

언급 된 회사

Yuen Foong Yu Paper Enterprise Co., Ltd.
Sichuan Lampure Daily Commodity Co., Ltd.
Sichuan Huanlong New Material Co., Ltd. (BABO)
SHANGHAI CIMIC CO., Ltd.
Shandong Tranlin Group Co., Ltd.
Shandong Sun Holdings Group Co., Ltd.
Kimberly-Clark Corporation
Hengan International Group Company Limited
Essity AB
기음&S Paper Co., Ltd.
Asia Pulp & Paper Company Ltd. (APP)