Estimated at USD 3.1 億で 2025, Japan’s tea market is projected to expand at a modest compound annual growth rate of 2.4% through 2030, reflecting a mature category navigating structural adjustment rather than cyclical acceleration. Retail volumes have been on a multi-year decline, yet sustained price increases and the introduction of higher value-added products have enabled retail value to stabilise and return to measured growth. The market is therefore characterised by a coexistence of shrinking volumes and rising unit prices, signalling a transition from scale-led expansion to value- and mix-driven performance.
Structural divergence across segments has become increasingly pronounced. Green tea remains the category’s backbone, but its growth has been constrained by shifting household dynamics, smaller family sizes and a decline in the routine use of traditional brewing utensils. In contrast, barley tea and other non-caffeinated varieties have demonstrated relative resilience, supported by affordability, perceived mineral benefits and suitability for large-pack consumption during hotter seasons. Fruit and herbal teas, while smaller in absolute scale, represent some of the most dynamic segments, benefiting from flavour diversification, caffeine-free positioning and rising health awareness. Growing consumer focus on sleep quality and daily wellness management is reinforcing demand for lower-stimulation and function-oriented offerings.
Climate change and lifestyle evolution are also reshaping product formats and usage occasions. More frequent and prolonged summer heat has accelerated the adoption of cold-brew formats, prompting manufacturers to expand portfolios of cold-brew bags and soluble products designed for convenience and portability. The increasing popularity of reusable tumblers is encouraging home-prepared cold tea consumption, creating differentiated competition with bottled ready-to-drink formats. Convenience continues to redefine the category, with tea bags and instant products gradually displacing loose-leaf formats, while sugary instant variants remain under pressure amid heightened health scrutiny. Across the board, convenience, health and environmental considerations have become decisive factors in purchase behaviour.
チャネルの観点から見ると, supermarkets retain a dominant role, serving as primary destinations for planned, one-stop shopping. However, retail e-commerce has delivered sustained growth, leveraging price transparency, assortment breadth and efficient delivery to attract digitally engaged consumers. Foodservice is experiencing a renewed “tea revival,” with specialised tea outlets and convenience-store brewed offerings increasing out-of-home visibility and reshaping the perception of tea beyond at-home preparation. 全体, Japan’s tea market is firmly in a mature stage marked by structural upgrading, where innovation in cold-brew formats, functional positioning and expanded consumption occasions is supporting value growth despite constrained volumes, steering the category toward higher-margin and more diversified demand.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the tea sector in Japan. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
レポートの内容
年間市場規模の数値は (Tons/JPY/USD), 広がる 2020 に 2030. データセットには過去の実績と予測の両方が含まれています, 過去および予測期間の CAGR 計算とともに.
市場の細分化
The following outlines the segmentation of the Japan tea market:
製品タイプ – 例:, 紅茶, fruit and herbal tea, 緑茶, instant tea, その他, RTD茶
タイプ – 例:, conventional, organic
包装形態 – 例:, 柔軟な包装, 金属缶, paper containers
流通チャネル – 例:, バーとHoReCa, コンビニエンスストア, 電子商取引, general merchandise stores, ハイパーマーケット, 小さな食料品店, スーパーマーケット, tobacco/liquor/tea shop, ウェアハウスクラブ, その他
マクロ経済 & 人口統計指標
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (消費者物価指数), 国内総生産 (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
競争環境: 市場シェア分析
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Japan, highlighting dominant firms and brand-level movements. Companies profiled include: Ajinomoto Co., 株式会社, 関連するブリティッシュ・フーズ社, Ito En, 株式会社, Kunitaro Co., 株式会社, Lipton Teas and Infusions, Meito Sangyo Co., 株式会社, Mitsui Norin Co., 株式会社, Nestle S.A., Teekanne GmbH & CO. kg, 等.
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, 紅茶, loose black tea, black tea bags, fruit and herbal tea, 緑茶, instant tea, other tea and RTD tea.
レポートで取り上げられる市場シェア分析:
Japan tea market share
Japan black tea market share
Japan loose black tea market share
Japan black tea bags market share
Japan fruit and herbal tea market share
Japan green tea market share
Japan instant tea market share
Japan other tea market share
Japan RTD tea market share
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専門的に構成された PDF レポート
年ごとの数値と多次元セグメンテーションを含む完全な EXCEL データブック 2020 に 2030
目次
目次
市場の細分化
市場概要
Japan Tea Market – 製品タイプの分析
Japan Tea Market – 型分析
Japan Tea Market – 包装タイプの分析
Japan Tea Market – 流通チャネル分析
Company/Brand Shares Analysis
Ajinomoto Co., 株式会社.
関連するブリティッシュ・フーズ社
Ito En, 株式会社.
Kunitaro Co., 株式会社.
Lipton Teas and Infusions
…
マクロ経済データと予測
研究方法
免責事項
図と表
Table Japan Tea Market Size 2020-2030
Chart Japan Tea Market, 純成長率, 2020-2030
Chart Japan Tea Market, 成長率, 2020-2030
Table Japan Tea Market by Product Type, 2020-2030
Chart Japan Tea Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Japan Tea Market by Product Type, 2020-2030
Table Japan Tea Market by Type, 2020-2030
Chart Japan Tea Market by Type, CAGR の過去と予測, 2020-2030
Chart Japan Tea Market by Type, 2020-2030
Table Japan Tea Market by Packaging Type, 2020-2030
Chart Japan Tea Market by Packaging Type, CAGR の過去と予測, 2020-2030
Chart Japan Tea Market by Packaging Type, 2020-2030
Table Japan Tea Market by Distribution Channel, 2020-2030
Chart Japan Tea Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Japan Tea Market by Distribution Channel, 2020-2030
Table Japan Tea Market Share (%), 企業別, 2020-2025
Chart Japan Tea Market, 企業別, 2025
Table Japan Tea Market Share (%), ブランド別, 2020-2025
Chart Japan Tea Market, ブランド別, 2025
Table Japan – 人口 (何百万もの) と予測
Table Japan – 消費者物価指数 (消費者物価指数) と予測
Table Japan – 国内総生産と予測
Table Japan Tea Market: GDPに占める支出の割合 (%)
Table Japan Tea Market: 一人当たりの消費量 (人口)
言及された企業
The companies profiled in this Japan Tea market report include:
Ajinomoto Co., 株式会社.
関連するブリティッシュ・フーズ社
Ito En, 株式会社.
Kunitaro Co., 株式会社.
Lipton Teas and Infusions
Meito Sangyo Co., 株式会社.
Mitsui Norin Co., 株式会社.
Nestle S.A.
Teekanne GmbH & CO. kg