The Brazil tea market is projected to reach USD 852.9 百万までに 2030, advancing at a compound annual rate of 3.7%. Despite this steady expansion, the category remains relatively underdeveloped within a beverage landscape dominated by coffee and shaped by a predominantly warm climate. Tea consumption has yet to achieve broad-based daily penetration and is still frequently associated with physical discomfort or specific health needs, limiting its foundational demand base. 結果として, growth is moderate and structurally driven rather than volume-led.
Rising health awareness and evolving lifestyle preferences are gradually reshaping category dynamics. Fruit and herbal infusions account for the largest share of sales, benefiting from strong consumer perceptions around naturalness and wellness. Products positioned around antioxidant properties, relaxation and sleep support, cognitive focus, women’s health and digestive balance are expanding shelf presence, helping reposition tea from a remedial beverage to a broader health-oriented choice suitable for multiple occasions. Green tea and blended formulations combining botanicals and fruit extracts are gaining traction, reinforcing a shift toward functionalisation and premiumisation. In an inflationary environment, higher-value products are contributing disproportionately to revenue growth, with value gains outpacing volume expansion.
将来を見据えて, incremental growth will depend less on organic penetration and more on broadening consumption occasions. Efforts to reposition tea within social settings, non-alcoholic mixology and youth-oriented lifestyle segments are increasingly visible, aiming to overcome the entrenched perception of tea as a drink reserved for illness. Expanding its relevance in everyday routines, leisure moments and urban wellness culture will be critical to unlocking new demand pools.
On the supply side, reliance on imported inputs exposes the category to currency fluctuations and global trade volatility, reinforcing price sensitivity as a structural constraint. Strengthening domestic production capacity is viewed as a strategic lever to enhance long-term competitiveness and mitigate cost pressures. In terms of distribution, modern retail chains dominate through extensive assortments and promotional intensity, while smaller outlets retain a niche in organic and specialty offerings. Notably, out-of-home channels are expanding at a faster pace than at-home consumption, underscoring tea’s gradual integration into broader social and experiential environments. 全体, Brazil’s tea market is being propelled by health-driven innovation, product differentiation and the redefinition of consumption contexts, rather than by a rapid expansion of its consumer base.
This data-centric report offers a comprehensive overview of the tea market in Brazil. に更新されました 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
レポートの内容
年間市場規模の数値は (Tons/BRL/USD), 広がる 2020 に 2030. データセットには過去の実績と予測の両方が含まれています, 過去および予測期間の CAGR 計算とともに.
市場の細分化
The Brazil tea market is structured as follows:
製品タイプ – 例:, 紅茶, fruit and herbal tea, 緑茶, その他, RTD茶
タイプ – 例:, conventional, organic
包装形態 – 例:, 柔軟な包装, paper containers, rigid plastic packaging
流通チャネル – 例:, バーとHoReCa, direct selling, 雑貨店, ハイパーマーケット, 小さな食料品店, スーパーマーケット, ウェアハウスクラブ, その他
マクロ経済 & 人口統計指標
サポートコンテキストには以下が含まれます:
総人口
消費者物価指数 (消費者物価指数)
国内総生産 (GDP)
一人当たりの消費量
GDPに占める個人消費の割合
これらの変数は、消費の可能性と市場に影響を与えるマクロ経済トレンドの理解を強化します。.
競争環境: 市場シェア分析
The study outlines the distribution of market share among key players in the tea industry in Brazil, ブランドの優位性と市場のリーダーシップを可視化する. 主な参加者は以下の通り: 関連するブリティッシュ・フーズ社, Dr. August Oetker, General Mills, 株式会社, INDUSTRIAS ALIMENTICIAS MARATA LTDA, Moinhos Unidos Brasil Mate, SA, コカ・コーラ カンパニー, The Hain Celestial Group, 株式会社, Yamamotoyama Co., 株式会社, 等.
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, 紅茶, loose black tea, black tea bags, fruit and herbal tea, 緑茶, other tea and RTD tea, enabling a granular view of competitive dynamics.
レポートで取り上げられる市場シェア分析:
Brazil tea market share
Brazil black tea market share
Brazil loose black tea market share
Brazil black tea bags market share
Brazil fruit and herbal tea market share
Brazil green tea market share
Brazil other tea market share
Brazil RTD tea market share
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成果物には以下が含まれます
専門的に構成された PDF レポート
年ごとの数値と多次元セグメンテーションを含む完全な EXCEL データブック 2020 に 2030
目次
目次
市場の細分化
市場概要
ブラジル茶市場 – 製品タイプの分析
ブラジル茶市場 – 型分析
ブラジル茶市場 – 包装タイプの分析
ブラジル茶市場 – 流通チャネル分析
企業/ブランドシェア分析
関連するブリティッシュ・フーズ社
Dr. August Oetker
General Mills, 株式会社.
INDUSTRIAS ALIMENTICIAS MARATA LTDA
Moinhos Unidos Brasil Mate, SA.
…
マクロ経済データと予測
研究方法
免責事項
図と表
Table Brazil Tea Market Size 2020-2030
Chart Brazil Tea Market, 純成長率, 2020-2030
Chart Brazil Tea Market, 成長率, 2020-2030
Table Brazil Tea Market by Product Type, 2020-2030
Chart Brazil Tea Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Brazil Tea Market by Product Type, 2020-2030
Table Brazil Tea Market by Type, 2020-2030
Chart Brazil Tea Market by Type, CAGR の過去と予測, 2020-2030
Chart Brazil Tea Market by Type, 2020-2030
Table Brazil Tea Market by Packaging Type, 2020-2030
Chart Brazil Tea Market by Packaging Type, CAGR の過去と予測, 2020-2030
Chart Brazil Tea Market by Packaging Type, 2020-2030
Table Brazil Tea Market by Distribution Channel, 2020-2030
Chart Brazil Tea Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Brazil Tea Market by Distribution Channel, 2020-2030
Table Brazil Tea Market Share (%), 企業別, 2020-2025
Chart Brazil Tea Market, 企業別, 2025
Table Brazil Tea Market Share (%), ブランド別, 2020-2025
Chart Brazil Tea Market, ブランド別, 2025
テーブルブラジル – 人口 (何百万もの) と予測
テーブルブラジル – 消費者物価指数 (消費者物価指数) と予測
テーブルブラジル – 国内総生産と予測
Table Brazil Tea Market: GDPに占める支出の割合 (%)
Table Brazil Tea Market: 一人当たりの消費量 (人口)
言及された企業
This report profiles the following Brazil Tea companies:
関連するブリティッシュ・フーズ社
Dr. August Oetker
General Mills, 株式会社.
INDUSTRIAS ALIMENTICIAS MARATA LTDA
Moinhos Unidos Brasil Mate, SA.
コカ・コーラ カンパニー
The Hain Celestial Group, 株式会社.
Yamamotoyama Co., 株式会社.