The Moroccan snacks market is projected to expand to USD 2,494.1 百万までに 2030, growing at a 6.8% CAGR, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.
Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.
Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.
This report provides a strategic analysis of the Morocco snacks market, ～からの歴史的傾向を調べる 2020 に 2024 そして、それによる発展を予測する 2030. 市場規模を評価する, 成長の軌跡, 変化の主な推進力, 業界の将来について包括的な視点を提供する. 市場を製品タイプと流通チャネルに分析することにより、, このレポートでは、市場プレーヤーが競争環境の中で成長するための潜在的な機会と実行可能な戦略を特定しています。.
市場の細分化
The Morocco snacks market is categorized into the following segments:
製品タイプ: confectionery, ice cream and frozen dessert, savoury snacks, snack bars, sweet biscuits
流通チャネル: forecourt, スーパーマーケットとハイパーマーケット, 飲食店, 食料品店, バーとHoReCa, その他
In Morocco, the snacks market is segmented by product type and distribution channel. 製品タイプ別, it includes confectionery, ice cream and frozen dessert, savoury snacks, snack bars, and sweet biscuits. Distribution channel segmentation comprises forecourt, スーパーマーケットとハイパーマーケット, 飲食店, 食料品店, バーとHoReCa, その他.
競争環境
Prominent players in the snacks market include Unilever PLC, ハーシー・カンパニー, Pladis Foods Limited, Perfetti Van Melle Group, ペプシコ株式会社, Pastor S.A., Pandurata Alimentos Ltda, ネスレ S.A., モンデリーズインターナショナル株式会社, Mobigen Holding, Michoc S.A., マース・インコーポレーテッド, Maghreb Industries S.A., Lorenz Snackworld GmbH, Loacker S.p.A., Leader Foods Maroc S.A., Hellema Hallum B.V., Haribo GmbH & Company KG, Grupo Bimbo S.A.B. de C.V., groupe Holmarcom, Groupe Anouar Invest, Grefusa S.L., Glaces Yasmina, ゼネラル・ミルズ社, Ferrero International S.A., EMSA Ebbo Maroc S.A., Confiserie Trefin N.V., Confiserie Palmyra, Compagnie Cherifienne de Chocolaterie (Aiguebelle) そしてチョコレートデファブリケン・リンツ & シュプルングリ AG.
This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 に 2024. 調査結果は市場シェアの変化を浮き彫りにしました, 確立された市場リーダーと新興の競合他社の両方を明らかにする.
このレポートを購入する理由?
Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: 製品の種類と流通チャネル.
地域固有の戦略を開発し、地域に合わせたデータ分析に基づいて戦略的優先順位を設定します。.
Gain deep insights into the dynamics of the Morocco snacks market.
成長セクターと新たなトレンドをターゲットにして、潜在性の高い投資機会を特定する.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
競争環境を評価して、市場機会を活かす理想的なタイミングを決定する.
同じ組織内の単一の無制限のユーザー ライセンス, 追加ユーザーには追加料金なし.
目次
目次
主な調査結果
市場の細分化
市場概要
Morocco Snacks Market – 製品タイプの分析
Morocco Snacks Market – 流通チャネル分析
自社株分析
ユニリーバ PLC
ハーシー・カンパニー
Pladis Foods Limited
Perfetti Van Melle Group
ペプシコ, 株式会社.
Pastor S.A.
Pandurata Alimentos Ltda
ネスレSA.
モンデリーズ・インターナショナル株式会社.
…
マクロ経済データと予測
研究方法
免責事項
図と表
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, 純成長率, 2020-2030
Chart Morocco Snacks Market, 成長率, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), 企業別, 2020-2024
Chart Morocco Snacks Market, 企業別, 2024
Table Morocco Snacks Market Share (%), ブランド別, 2020-2024
Chart Morocco Snacks Market, ブランド別, 2024
Table Morocco – 人口 (何百万もの) と予測
Table Morocco – 消費者物価指数 (消費者物価指数) と予測
Table Morocco – 国内総生産と予測
Table Morocco Snacks Market: GDPに占める支出の割合 (%)
Table Morocco Snacks Market: 一人当たりの消費量 (人口)
言及された企業
ユニリーバ PLC
ハーシー・カンパニー
Pladis Foods Limited
Perfetti Van Melle Group
ペプシコ, 株式会社.
Pastor S.A.
Pandurata Alimentos Ltda
ネスレSA.
モンデリーズ・インターナショナル株式会社.
Mobigen Holding
Michoc S.A.
火星, 法人化
Maghreb Industries S.A.
Lorenz Snackworld GmbH
Loacker S.p.A.
Leader Foods Maroc, SA.
Hellema Hallum B.V.
Haribo GmbH & Company KG
Grupo Bimbo, S.A.B. 履歴書.
groupe Holmarcom
Groupe Anouar Invest
Grefusa, S.L.
Glaces Yasmina
ゼネラル・ミルズ, 株式会社.
フェレロ インターナショナル S.A..
EMSA Ebbo Maroc S.A.
Confiserie Trefin N.V.
Confiserie Palmyra
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
チョコレート工場リンツ & シュプルングリ AG